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Az Roundtable Discussion Pr Plan 7 3 06

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ASTRAZENECA “AA MCM ROUNDTABLE PRESENTATION” PR PLAN Prepared by: UniWorld Group, Inc. July 2006
Background ,[object Object],[object Object]
Communications Goals ,[object Object],[object Object],[object Object],[object Object]
African American Target Audiences ,[object Object],[object Object],[object Object]
Communications Goals ,[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object]
Public Relations Campaign Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Explanation ,[object Object]
Ally Development Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Healthcare Literacy Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Speaker’s Bureau ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Speaker’s Bureau cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Award Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Parameters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Targets ,[object Object],[object Object],[object Object],[object Object],[object Object]
PR Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2006 PR Plan Budget
Media Outreach ,[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Az Roundtable Discussion Pr Plan 7 3 06

  • 1. ASTRAZENECA “AA MCM ROUNDTABLE PRESENTATION” PR PLAN Prepared by: UniWorld Group, Inc. July 2006
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