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Darcy Villere,[object Object],Social Media Specialistwww.DarcyVillere.com415-722-2049,[object Object]
Why Social Media?,[object Object],Social media allows large companies to recreate the feeling of a small business where the customers know the owners. ,[object Object]
Process,[object Object]
Audit,[object Object],Current media efforts,[object Object],Content,[object Object],Channels,[object Object],Current/Future Involvement of staff,[object Object],Single person,[object Object],Multi Person effort,[object Object],Communication Structure,[object Object],Currently used analytics/KPI,[object Object],Competitive Research,[object Object]
Strategize	,[object Object],Select Target Audience,[object Object],Create Content,[object Object],Select Channels,[object Object],Conversation Structure,[object Object],Metrics,[object Object],Editorial Calendar,[object Object]
Strategize,[object Object],Select Content Type,[object Object],Video,[object Object],Audio,[object Object],Photo,[object Object],Written (Long Form),[object Object],Written (Short Form),[object Object],Interaction,[object Object],[object Object],       Blogs,[object Object],Video/Audio Networks,[object Object],Interest Networks,[object Object],Social Networks,[object Object],Company Logo,[object Object],Website,[object Object]
Strategize,[object Object],Conversation Structure,[object Object],Basic,[object Object],Participant:,[object Object],Initial point of contact in company,[object Object],Content,[object Object],Video, Audio, Photo, Written, Interaction,[object Object],Channel,[object Object],Blogs, Video/Audio Networks, Interest Networks, Social Networks,  Website,[object Object],Target Audience,[object Object],Consumer/Business that participant will be having conversation with,[object Object]
Strategize,[object Object],Conversation Structure,[object Object],Expanded,[object Object]
Strategize,[object Object],Metrics,[object Object]
Strategize	,[object Object],[object Object],Source: Radian 6,[object Object]
Strategize,[object Object],Metrics (how):,[object Object],Employee Search,[object Object],Platform ,[object Object],Individual Experience,[object Object],Online Chat,[object Object],Survey of Employees,[object Object]
Create/Share,[object Object]
Measure,[object Object]
Audit,[object Object],Change Content?,[object Object],Add/subtract,[object Object],Change channel?,[object Object],Current/Future Involvement of staff,[object Object],Eliminate/Add staff?,[object Object],Change Communication Structure?,[object Object],Adjust Analytics?,[object Object]
The Cycle Continues,[object Object]
Darcy Villere,[object Object],Social Media Specialistwww.DarcyVillere.com415-722-2049,[object Object]
Appendix(available upon interview),[object Object],Social Media Overview,[object Object]

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