15. Unleash Your List’s Potential
Accelerated Serving
Frequency Cap: Big or Off
All Ad Sizes + Text Ads
Country & Language Restrictions
100% Share of Users
16. Leverage Your Google Reps
VFS Report
• Shows quality of
similar audience
lists
• The better the
score, the more
viable the similar
audience list
Share of Users Report
• Identify where you
are losing users
• Helps to maximize
SOU
17. Advanced List Strategy
Cart
Abandoners
1 day
3 days
Product Viewers
14 days
30 days
Stage 2
High Value
Products
Multiple
Products
Viewed
Last 24h
Stage 3
Converters
Contextual
Targeting
Similar
Audiences
Stage 1
7 days
12h
6h
In-Market
Segment
4h