Catalysis Interactive Marketing

1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000

CATALYSIS
ABOUT US
Create a Reaction. It’s not just a clever tagline for our name — of the trade and the media continue to evolve, our commitment
it sums up our founding mission: to create results-driven marketing to innovation, collaboration, client service, and our founding
campaigns for our clients. mission remains the same.

Back in 1992, before anyone had ever heard the term “interactive Today we’re finding that the combination of evolving market
marketing,” we believed that if we combined strategic vision, user- conditions and a dramatic increase in online customer interaction
centric design, technology, and a passion for data, we could deliver is forcing marketers to pursue more intelligent marketing solutions,
marketing campaigns that would produce measurable bottom-line giving us the opportunity to share our well-honed craft with a
results for our clients. We still do. much broader range of clients. As a result, we’re reaching out to
introduce our services to organizations like yours to see if there is
Over the years, we’ve created and managed thousands of marketing an opportunity to help you meet today’s marketing challenges.
campaigns for our industry-leading clients, using a combination of
traditional and interactive marketing strategies. While the tools


CATALYSIS
OUR METHODOLOGY MEASUREMENT

At Catalysis, we believe that you don’t just stumble upon
world-class, bottom-line, results-delivering campaigns. Instead, DISCOVERY
we carefully craft our successful campaigns through a disciplined
approach to the discovery, strategy, execution, and analysis
unique to each of our engagements. Throughout the entire
project lifecycle, we measure constantly and ensure that each STRATEGY
step informs the next. The resulting solutions consistently reflect
what we have learned and are continually optimized in order
to meet our clients’ performance goals. EXECUTION
& ANALYSIS


CATALYSIS
OUR APPROACH
We treat every engagement as if it’s the most important project assessing the situation, getting to know the players, and determining
we’ll ever do, because we know that we’re only ever considered how best to add value.
as good as our last effort. As a result, we’ve been in business for over
If you don’t already have a team, that’s OK too. Catalysis is a
16 years thanks to generous word-of-mouth client recommendations.
full-service marketing agency with a complete staff of professionals
As your partner, Catalysis will ask the tough questions and make ready to manage a wide range of marketing needs. Our team is
sure that we set the right goals before proposing a marketing constantly discovering the best way to deliver solutions to complex
strategy. You can be confident that we’re constantly striving to challenges and we nurture a robust network of outside professionals
raise the bar to new levels. to supplement our already diverse skill set, if necessary.

Whether you already have an in-house marketing and design team Catalysis project managers maintain proactive communication
or are working with other professional agencies, we’re adept at with our clients, respond timely to requests for information, and
consider it their mission to exceed your expectations.


SHOWCASE
OUR WORK
The following pages contain select samples of work we’ve completed for some of our exciting and innovative clients. The opportunity
to work with companies who value actionable results and visibility into the effectiveness of their marketing is what fuels our fire.

If you don’t see something relevant to your needs here, let’s discuss your specific situation so we can show you our capabilities.


SHOWCASE
BRAND ENHANCEMENT
STARFIRE SPORTS
Starfire Sports is a successful nonprofit, youth-focused organization
with world-class athletic facilities just south of Seattle. As Starfire
drives additional expansion and seeks awareness to gain more
community support, the organization needs a scalable, flexible
website and the administrative tools that allow users to create,
edit, and post new event details and schedules. CMS TOOL

Catalysis evaluated the nonprofit organizational objectives and
existing website-user requirements and aligned potential solutions
within their budgetary guidelines. After careful collaboration with
Starfire stakeholders, Catalysis delivered a customizable toolset and
professional Web property that enables Starfire to attract additional
support and participation while navigating its rapid growth.


SHOWCASE
PRODUCT LIFECYCLE TRANSPARENCY
STARBUCKS
The Starbucks “From Bean to Bag, The Stories of Our Coffee” project
was a proof-of-concept created as an effort to strengthen customer
loyalty and foster a sense of trust by enabling an instant mobile
connection between the customer and the coffee they were enjoying.

The campaign was executed as an SMS/Mobile browser-based
gateway into the full lifecycle of a specific coffee bean. To learn about
the coffee they were enjoying, consumers would text a code to
Starbucks to learn about their beverage. Customers would learn
about the history of their coffee beverage, what types of beans it
contains, as well as receive special information about bean/beverage
pairings, information on coffee events customized to their Starbucks
store, and other relevant information on Starbucks corporate social
responsibility, or sustainability programs.


SHOWCASE
CRM DESIGN, EXECUTION
AND MEASUREMENT
MICROSOFT WINDOWS
The client wanted to create a stronger online experience for the Windows
brand and share the world of possibilities that exist by living “life without
walls.” Crispin Porter + Bogusky (CP+B), created and launched the “Real PC”
campaign under the Windows Life Without Walls brand umbrella.

As a trusted partner with the experience and authority to build fully
integrated CRM campaigns within Microsoft’s network, Catalysis was asked
by CP+B to design and manage all registration and communication aspects
of the campaign. This included user registration, email communication, user-
experience consulting, privacy and compliance issues, as well as advanced
campaign analytics. Supplementing the campaign analysis, Catalysis implemented
an online dashboard that summarized the full suite of campaign metrics.


SHOWCASE
CONNECTED HYBRID MARKETING
MICROSOFT SQL SERVER
The Microsoft “Heroes Happen Here” global product-launch events
spotlighted the release of Windows Server 2008,Visual Studio 2008,
and SQL Server 2008 beginning in February 2008. Due to production
delays, the delivery date of SQL Server was pushed back until the
third quarter of 2008. Catalysis advised Microsoft that this delay
provided an opportunity to strengthen its relationship with its
customers by delivering connected traditional and digital
communications to the global audience of interested launch
event attendees until the product shipped.

Catalysis defined the messaging framework, physical distribution plan,
and complex information architecture required to deliver the cadenced
communication campaign that maintained customer enthusiasm and
ultimately increased customer satisfaction during the launch delay.


SHOWCASE
CUSTOMER ENGAGEMENT
MICROSOFT OFFICE
In an effort to increase user satisfaction with the Office suite of
products, Microsoft partnered with Catalysis to design and integrate
a solution that would trigger specific content delivery to existing
Office customers at the appropriate stage of their product lifecycle.
To date, we’ve delivered an 86% increase in customer enrollment
and achieved an average 47% increase in customer engagement.
These highly engaged Office customers have become product
“champions” by consuming and virally sharing the most relevant
product details with their own social networks.


SHOWCASE
SOCIAL PLATFORM APPLICATION
DEVELOPMENT AND CUSTOM CMS
BLINGO BLANGO
Blingo Blango is designed to become a social network platform and gift
management solution connecting action sports enthusiasts of all ages with
the stuff they really want. Blingo Blango is targeting a common thread between
pre-employed youth that want to discover, upload, create, and share their ultra
specific lifestyle products and content with the gift buyers in their life.

Catalysis was asked to deliver working user interface concepts based upon a
complex relational model.This concept required sound information architecture
and web services that crawl the Web for user relevant product details that are
compiled and returned to the Blingo Blango gift list and purchasing environment.
These features along with a complex sponsor and advertising content management
system allowed Blingo Blango to win additional funding from a multi-national
corporation interested in extending the unique business model and feature set.


OUR SERVICES
STRATEGY AND PLANNING CREATIVE TECHNICAL DEVELOPMENT
• Websites • User-experience consulting and design • Dynamic/role-based ecommerce
• CDs and DVDs • Website design • Content management systems
• Campaign design • CD/DVD design • Information architecture
• Email marketing • Copywriting and editing • Web services
• Rich internet application development • Rich internet application development
• CRM design PRIVACY AND SECURITY
• Campaign and web analytics • Application and data security architecture DATA AND ANALYTICS
• Online demos and surveys • Customer data security • Campaign and web analytics
• Customer privacy compliance management • Multivariate testing
DIGITAL EXECUTION • Secure ecommerce platforms • Database design, implementation, and
• Ecommerce warehousing services
• Email marketing • Campaign conversion, user profiling, and
• Online communities ROI optimization
• CRM design, execution, and management • Coupon code generation, redemption,
and conversion


Catalysis Interactive Marketing

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Catalysis Interactive Marketing