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Cassandra Burnett
 What is Social Media?
 Social Media & IT
 Professional Enrichment
 Growing Your Business
 Categories of Social Media
 Conclusion & Discussion
 Electronic
Communities
 Social Networking
 Microblogging
 Videos
Social Presence/Media Richness
Low Medium High
SelfPresentation
/Disclosure
High
Blogs
Social
Networking
Sites
(e.g.,
Facebook)
Virtual Social
Worlds
(e.g., Second
Life)
Low
Collaborative
Projects
(e.g.,
Wikipedia)
Content
Communities
(e.g., YouTube)
Virtual Game
Worlds (e.g.,
World of
Warcraft)
Social Networking Media Classification
(Barczyk & Duncan, 2012, p. 100).
Private Networks
Better Blogging
“Airbnb” Networks
Skill Development
Virtual Team
Communication
Concepts
 Promoting Brand
Loyalty
 Corporate Blogging
 Job Growth Through
Symbiosis
Social Media Advertising and Its Impact on Your Business
(Webbusinessagenda.com, 2012)
 Social Media as an Electronic Resource
 Six Categories of Social Media
 Professional Enrichment
 Getting the Word Out
Bibliography
Facebook.com. (2004). Facebook. [online] Retrieved from:
https://www.facebook.com/facebook/info [Accessed: 30 Mar 2014].
Gordon, D. (2012). Districts Create Community Connections with Social Media. Education
Digest, 78(3), 59-62. Retrieved from:
http://eds.a.ebscohost.com.proxy.cecybrary.com/ehost/pdfviewer/pdfviewer?sid=c1dc444
0-b408-493c-94a2-fd6127bac09f%40sessionmgr4003&vid=2&hid=4110 [Accessed: 25
Mar 2014].
Janssen, C. (2014). What is a Virtual World? - Definition from Techopedia. [online] Retrieved
from: http://www.techopedia.com/definition/25604/virtual-world [Accessed: 30 Mar
2014].
Linkedin.com. (2002). About Us | LinkedIn. [online] Retrieved from:
http://www.linkedin.com/about-us [Accessed: 30 Mar 2014].
Mac, A. (2014). 5 Of The Best And Worst Social Networking Trends For 2014. [online]
Retrieved from: http://www.fastcompany.com/3024607/dialed/5-of-the-best-and-worst-
social-networking-trends-for-2014 [Accessed: 30 Mar 2014].
Merriam-webster.com. (2012). Social media - Definition and More from the Free Merriam-
Webster Dictionary. [online] Retrieved from: http://www.merriam-
webster.com/dictionary/social%20media [Accessed: 29 Mar 2014].
Twitter About. (2014). Twitter About. [online] Retrieved from: https://about.twitter.com/
[Accessed: 29 Mar 2014].
Webbusinessagenda.com. (2012). Social Media Advertising and Its Impact on Your Business |
Web Business Agenda. [online] Retrieved from: http://webbusinessagenda.com/social-
media-advertising-and-its-impact-on-your-business/ [Accessed: 25 Mar 2014].
Youtube.com. (2005). About YouTube - YouTube. [online] Retrieved from:
https://www.youtube.com/yt/about/ [Accessed: 30 Mar 2014].

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IMKT120 - Northwestern Technologies: Keeping Up With Today’s Digital World

  • 2.  What is Social Media?  Social Media & IT  Professional Enrichment  Growing Your Business  Categories of Social Media  Conclusion & Discussion
  • 3.  Electronic Communities  Social Networking  Microblogging  Videos
  • 4. Social Presence/Media Richness Low Medium High SelfPresentation /Disclosure High Blogs Social Networking Sites (e.g., Facebook) Virtual Social Worlds (e.g., Second Life) Low Collaborative Projects (e.g., Wikipedia) Content Communities (e.g., YouTube) Virtual Game Worlds (e.g., World of Warcraft) Social Networking Media Classification (Barczyk & Duncan, 2012, p. 100).
  • 7.  Promoting Brand Loyalty  Corporate Blogging  Job Growth Through Symbiosis Social Media Advertising and Its Impact on Your Business (Webbusinessagenda.com, 2012)
  • 8.  Social Media as an Electronic Resource  Six Categories of Social Media  Professional Enrichment  Getting the Word Out
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