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EXTRAORDINARY HOMES DESERVE
EXTRAORDINARY REPRESENTATION
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Kurfiss Sotheby’s International Realty, thanks you for your consideration as you choose
a sales associate and company to market your home.As you make this decision, we want to
emphasize that Kurfiss Sotheby’s International Realty is a client-focused, locally owned company
with offices in Bucks County, Philadelphia and the Main Line, yet through our affiliation with
Sotheby’s International Realty, we reach an audience stretching around the globe.
Our firm represents buyers and sellers in all price ranges, believing that regardless of
price, a client’s home often is his or her most valuable asset and deserves to be treated as such.
We are full-time professionals who are immersed in our respective markets, able to provide expert,
data-driven advice on preparing and pricing your home to sell for an optimum amount. In addition, our
sales associates are supported by a team of administrative and marketing professionals ready to
promote your property locally, nationally and globally through an array of marketing channels.
Our results speak for themselves: Our agents have some of the highest earnings per agent
of any regional real-estate company. Please read on to learn more about our sales associates, our
company’s regional presence and the unparalleled global reach of Sotheby’s International Realty.
Kurfiss Sotheby’s International Realty
VIEW OUR DISTINCTIVE PROPERTIES IN EVERY PRICE RANGEAT KURFISS.COM
New Hope 215.794.3227 Philadelphia 215.735.2225 Bryn Mawr 610.229.9011
THANK YOU
Full-Time Professional Agents
Responsiveness is our job, and we are staffed to serve sellers and buyers.
A broker of record and broker associate office manager; administrative assistants in each office;
a marketing team comprised of a graphic designer, architectural photographers, a web site content and
social media coordinator and manager; a finance manager and hands-on local ownership form the
Kurfiss Sotheby’s International Realty team.All work to ensure a blue-chip experience for each client.
We Value Our Agents’ Presence in Their Local Markets
Their networks and referral business are critical to our business. The Sotheby’s International Realty
brand expands their world like no other, connecting homes in the greater Philadelphia market to
national and international home buyers and Sotheby’s auction house clients.The brand has 18,000 sales
associates in 800 offices located in 61 countries and territories around the world and a global media
presence that generates hundreds of millions of impressions.The promotional
opportunities and referral contacts are unparalleled.
LOCAL EXPERTS, GLOBAL REACH
Kurfiss Sotheby’s International Realty
6038 LowerYork Road, New Hope, Pennsylvania 18938
c: 267.614.6484 o: 215.794.3227 CarynBlack@kurfiss.com
New York native and Bucks County, Pa., resident Caryn Black brings years of experience in marketing
and sales along with vibrant, creative thinking to her real-estate business.An entrepreneur at heart, Caryn’s
experience helming a range of businesses serves her well: From advising sellers on staging to launching and
promoting properties to negotiating on behalf of her clients to get to settlement, Caryn’s discipline and hard work
are key in the 24/7 world of real estate. Licensed in Pennsylvania and New Jersey, she has represented many types
of residential and commercial properties, including a number of hotel and hospitality establishments. Her
decades of experience as an equestrian also help her connect with sellers and buyers of horse properties.
Licensed for 12+ years, Caryn was a consistent Top-5 agent at her previous company and
is happy to share the details of her sales performance when meeting with new clients. Knowledge and
determination are key to succeeding in real estate, and Caryn uses every available resource, particularly
in technology, event marketing and social media, to achieve outstanding results for her clients.
“I love what I do, and the greatest reward is feedback from clients expressing their gratitude
about their experience while I was either selling their home, helping them purchase a
new property or both,” says Caryn.“I want only success for my clients.”
CARYN BLACK
CLIENT TESTIMONIALS
Caryn Black was the BEST, most comprehensive, attentive, professional realtor I have worked with. Her expertise, use
of new and innovative marketing techniques and willingness to “go the extra mile” sets her apart from her colleagues.
I would not only recommend her, but encourage anyone to seek out her guidance and assistance. - W.W., 7/16/2015
Caryn was an exceptional agent in the recent sale of my home. The energy, enthusiasm, passion and
professionalism with which she approached the marketing, negotiation and sale of the property was unparalleled.
Her knowledge of the market was astounding, which was enormously valuable in her development of a campaign that
resulted in the sale of the property in less than two weeks, even in the relatively slow market.The price we realized
was close to our asking price, and her management of all the details made the whole process easy and seamless.While
there were other agents that expressed interest in representing me, I felt that they were giving me unrealistically high
prices in an attempt to obtain the listing, and did not show the willingness to actively engage in the process.
Caryn guided me through the justification of list price (which was spot on), and then worked tirelessly and
quickly to make the sale happen. I could not be happier, and highly recommend her! - A.A., 7/1/2015
We have used 3 different realtors in the last 5 years for various purchases and sales. Unfortunately none
of them had met our expectations- especially in the honesty & integrity and responsiveness departments.We actually
met Caryn on two listings we had looked at previously and we were really impressed with her; specifically on how she
interacted with us as potential buyers while doing a great job representing the seller’s house.We are currently selling
our house and chose Caryn as our realtor and have been thoroughly impressed so far.We are very happy with how she
is marketing the property and her responsiveness. Once we sell the property, we will be using her to purchase another
home in the area and we feel confident that Caryn will help us find the perfect home for our growing family
(and be completely honest throughout the process). It’s really hard to find a good realtor,
so jump all over the opportunity to get one when you can. - B., 12/28/2014
Caryn Black or “AgentWhite Knight” as I call her, Managed the sale of our home with knowledge and agility.
She seemed to be everywhere she was needed at once.Always in touch, and with the expertise needed. From selecting
qualified buyers, to walking them through the inspection process she didn’t miss a beat. It is a pleasure to find a
professional whom I can trust to take care of business. - P. S., 12/1/2013
Caryn defines professionalism in all areas all the time. First rate, up to date, total integrity
and detail oriented. Caryn carries a smile even when deals are tough, and continues to represents our
needs with grace and absolute execution on every turn. Caryn Black and her firm are always
my first choice in buying or selling real estate.. - T. M., 9/5/2013
10 THINGS TO EXPECT FROM
YOUR REAL ESTATE AGENT
Selling a home can be a very stressful experience.Tasks such as consistently getting and keeping
a home ready for showings and having to wonder when and if a home is going to sell are just a
couple examples of the stressful things that a seller experiences when selling their home.
What about selecting the real estate agent who will be selling your home? It’s extremely important
that you select the “right” real estate agent to sell your home. In most communities across the United States
there are several hundred or even thousands of real estate agents to choose from! Every real estate agent has
different personal traits, different selling techniques, different ways to market homes, and different skill levels, just
to name a few differences. In the majority of communities there are a handful of top producing real estate
agents, a fair amount of average real estate agents, and lots of bad real estate agents.
So, what should be expected of the real estate agent when selling your home?
If your home is currently listed by a real estate agent and the following 10 things are not being practiced,
then unfortunately your real estate agent falls into the “lots of bad real estate agent” category. If you haven’t
chosen your real estate agent yet, be sure to be on the lookout for the following 10 things!
The Following 10 Things Are Extremely Important for a Real Estate Agent
to Possess in Order to be Successful in GettingYour Home Sold!
Honesty
Being honest and telling the truth are extremely important (and also part of the
National Association of Realtors® Code of Ethics) traits to look for in a real estate agent.
While it’s not always possible to tell when a person is being dishonest or not telling the
truth, there are other ways to tell if a real estate agent is telling the truth!
A great way to find out if a real estate agent is an honest person is to ask them for five of their
recent sellers’ contact information. Keep in mind, however, any past seller must give their permission for the
real estate agent to provide their contact information. Once you have five of their past clients information,
pick up the phone or e-mail them to ask about their experience working with the agent.Another
good idea to learn about past clients of the real estate agent is to ask for testimonials.
If a real estate agent is unable to provide past clients contact information and/or past client
testimonials, it usually means either they are not being honest with what they are telling you or they don’t
have any past clients. Either way, a real estate agent who cannot provide contact information of past clients
or testimonials, maybe a real estate agent to not choose to represent you to sell your home.
10 THINGS TO EXPECT FROM
YOUR REAL ESTATE AGENT
Professionalism
This is a trait that most sellers’ would assume that all real estate agents have, and unfortunately,
that is not the case.What kind of actions show that a real estate agent possesses professionalism? One “tell tale” way
to know if a real estate agent is professional is by their image.When selling a home, a real estate agent should be well
groomed and well dressed.A real estate agent who wears ripped jeans, a v-neck tee-shirt, and sneakers is less
likely to be taken seriously by his colleagues as well as prospective buyers of your home.
Another extremely important part of professionalism for a real estate agent to possess, is their respect of
others time. It’s very frustrating for a real estate agent who coordinates private viewings on several homes, just to have
a buyer show up 20 minutes late or never show up.A seller should expect the same of their real estate agent. If an initial
appointment is setup for a real estate agent to look at your home at a specific time and they show up 20 minutes
late, they are likely lacking in the professionalism “department,” as they clearly don’t respect your time!
Strong Negotiation Skills
The job of a real estate agent who is representing a seller, in a nut-shell, is to get the most money
for their clients home in the least amount of time! A real estate agent should know what to say to a buyers
representative and when to say it.A sellers real estate agent should not send a counter-offer from their client
back to the buyers representative without any dialogue. If this were the case, what is the need for
real estate agents?The sellers real estate agents job is to be the voice of the seller!
Generally in life there are people who avoid confrontation and conflict at all costs. If this is the personality
of a sellers real estate agent, the seller is likely to not maximize the price they receive for their house!
Creativity
Selling a home is not as easy as putting a sign in your front lawn and waiting for a full price offer. There
are many real estate agents who do believe this works, also known as a “post and pray Realtor.” Creativity is a very
important trait for a real estate agent to have when selling a home. No two homes are exactly the same, therefore,
every home has to be marketed in their own special way.A real estate agent must be creative with the use of their
property description, angles they take their photos, and how they write their advertisements.
Much of the general public believes that selling real estate is a very easy career and that lots of
money can be made with very little effort and time!This leads to many real estate agents entering the business,
many of which don’t take into consideration what it truly takes to sell real estate! Creativity is one trait where many
new real estate agents fall short because it’s not as simple as putting a sign in the front yard of a home and
expecting it to sell!This ultimately leads to these new real estate agents failing in the business!
10 THINGS TO EXPECT FROM
YOUR REAL ESTATE AGENT
Experience & Proven Results
A very common mistake made by sellers when selling a home is not researching the real estate
agents experience and past results. It’s very common that a seller will choose a real estate agent because
they are their best friend or a colleagues spouse. Certainly their best friend or colleagues spouse could be
a great real estate agent, but make sure you know this is really the case before choosing them!
Selecting the first real estate agent you know can be a huge mistake!
When selling your home, make sure to find out how many transactions they do over the course of a year.
Are they a full-time real estate agent or a part-timer? Do they have experience selling similar homes? A full-time real
estate agent who sells 100 homes a year and has been doing so for the past 5 years has a better chance of selling your
home than a part-time real estate agent who has been in the business for 6 months and has sold one home!The
more transactions a real estate agent does, the better they will know how to handle specific situations!
A Great Company & Personal Reputation
One thing that can be detrimental to a real estate company or real estate agent is a poor reputation!
The most successful real estate agents will get a large percentage of repeat and referral business. Certainly an
agent with a poor reputation or a company with a poor reputation will not! When selling a home, researching
the local real estate companies and agents is important. It’s very easy with the internet now to see what
a real estate company or real estate agents online reputation and reviews are.
In most communities across the country, there is one real estate broker who is known
as the “go-to” for real estate. It isn’t necessarily always a national company or franchise either. If unsure,
a non-statistical way to find out is by driving down your neighborhood streets to see which companies for-sale
signs are prominent.Another excellent way to find out which real estate company is the “go-to” for local
real estate is by asking a real estate agent for the market share statistics.A real estate agent should be able to
provide these statistics for each and every community in their coverage area. Remember, a great
real estate company and an agent with a great reputation is important!
Large Network Of Business Connections
Great professionals align themselves with other great professionals. When selecting a real estate agent
to sell a home, it’s important to find out what service and business connections they have to offer. Do they have
real estate attorneys to suggest? Do they have mortgage consultants to suggest to potential purchasers? Do they
have a relocation network they belong too? Do they have movers they can suggest once the house is sold?
If you’re interviewing, ask the real estate agent for a list of their preferred partner or vendor list! A real estate
agent should be able to provide this list of service and business recommendations in no time!
10 THINGS TO EXPECT FROM
YOUR REAL ESTATE AGENT
Frequent Communication
Lack of communication is one of the most reoccurring feedback topics from a dissatisfied seller!
As mentioned above, selling a home is stressful, and not being communicated with from your real estate
agent can make it even worse.As imagined, a seller who selects an agent with poor communication may
start to wonder if their real estate agent is even selling real estate anymore!
A very important interview question to ask a real estate agent is about their communication.
There are many real estate agents who don’t feel the need to follow up for feedback from private
showings of their sellers property.This is a huge disservice to their clients! It’s extremely important that a
real estate agent provides feedback from the buyers real estate agent, in a timely fashion.While this
isn’t always possible as some buyers agent may never provide feedback, 95% of the time a
seller should expect feedback from showings on their property!
It’s also important to find out how a real estate agent communicates. A real estate agent should
be able to adapt to your preferred communication method. If text messaging is preferred during “business
hours,” that’s how the real estate agent should communicate. If a real estate agent is unable to accommodate
the preferred method, it’s very possible the level of communication is going to be sub-par.
Use Of “Cutting-Edge” Technology
Staying current on the greatest and latest technology is extremely important for real
estate agents now-a-days! It’s important to find out what technology tools that a real estate agent
utilizes when selling a home!The fact of the matter is many real estate agents are still stuck in the
“stone-age” and are miles behind in technology. Believe it or not, there are still real estate
agents who don’t know how to utilize e-mail and still fax purchase offers!
Utilizing technology helps a real estate agent be more efficient and have more time
to spend on selling homes! Some very popular technology tools that help real estate agents
include tools such as digital signature software,Dropbox, iCloud, Evernote, and Buffer.There
are many cutting-edge “tech” tools that real estate agents should be utilizing!
Another thing to ask a real estate agent prior to selecting them to sell your home is about
the quality of their photos. Does the real estate agent take high quality photos by using a top of the
line camera? Since so many buyers start their home search online, it’s imperative that the photos
of your home are high quality. If a real estate agent takes poor photos, it’s possible a buyer
will rule out your home before even walking through your front door!
10 THINGS TO EXPECT FROM
YOUR REAL ESTATE AGENT
A Comprehensive Marketing Plan
It’s important to understand that an overpriced home cannot be sold by the best real estate agent
in town who has the best marketing plan! Overpricing a home is a very common mistake that sellers make.
So what does a comprehensive marketing plan entail? A real estate agent needs to have a strong balance
of both “older” marketing tactics and “newer” marketing tactics in their plan!
“Older” marketing tactics that you should expect from a real estate agent include tactics
such as newspaper advertisements, direct mailings, and television advertising.The first thing you need
to find out from a real estate agent is whether or not they utilize these forms of marketing. Many real
estate agents will not because it costs them money. It’s also a good idea to ask a real estate agent about
the frequency of these marketing tactics. Do they plan on putting the house in the newspaper once
a month? OnTV every other month?This can eliminate any frustration down the road
when you don’t see your home in the newspaper on a daily basis!
“Newer” marketing tactics that you should expect from a real estate agent include tactics such
as their own personal website, their own personal blog, and active social media profiles. It’s important not
only for the real estate agents broker to have a prominent website but also their own website as it generates
a greater chance for your home to be found online! Seeing as the majority of home buyers are now
starting their search online, it’s crucial that a real estate agent has a very strong online presence.
A couple things to consider; Is the real estate agent active on Pinterest? Is the
real estate agent an active blogger? Do they have a strong following onTwitter? If a real estate
agent is lacking their own website, their own blog, or is not active on social media websites,
you may want to reconsider selecting them to sell your home!
The above 10 things are something that you should expect
from your real estate agent when selling a home!
In order for a real estate professional to have a long and
successful career, they must possess these things.
If not, it’s likely they will not make it in the business.
What other things do you think should be expected from
a real estate agent when selling a home?
SELECTED SALES BY CARYN BLACK
Haycock Township, PA Sold for $2,925,000
Philadelphia, PA Sold for $3,250,000
New Hope, PA Sold for $1,200,000
New Hope, PA Sold for $5,600,000
Lambertville, NJ Sold for $375,000
Tinicum Township, PA Sold for $1,500,000
Regardless of Your Home’s Price,You Should Expect
the Following Guidance and Follow-Up from Your Agent:
• Advice on preparing and staging your home for the market
• Professional photography and/or videography
• Signage on your property installed promptly
• The addition of your home to the multiple listing service and Kurfiss.com
• The launch of your home on Sothebysrealty.com and dozens of
regional, national and global news, lifestyle and real-estate sites
• The creation of a professionally printed brochure for buyers
• An introduction of your home to our company at a sales meeting
• A broker’s open for the wider agent community
• Email and social media marketing promoting the property
• Traffic reports showing online activity on your home
• Copies of any ads or other exposure for your home
• Regular updates on market activity for comparable homes in your area
• Information and feedback about showings
Achieving The Highest Selling Price
There are many factors, including market research, in PricingYour Home.
Our Comparative Market Analysis considers a variety of metrics including both recently sold properties,
active listings, property condition and housing-market conditions. Ultimately the selling price will be determined
not only bycomparable properties but how buyers view your property to establish its “worth.”
THE MARKETING OF YOUR PROPERTY
A MULTITUDE OF CHANNELS
Professional Photography
ProfessionalVideography
Property Brochures
Social Media
Online Media
Agent Expertise
Broker Relationships
Signage
Client Promotion
Pre-Listing Guidance
Pricing Expertise
Mobile Real-Estate Apps
Direct Mail, Print Ads
Public Relations
Search Engine Optimization
Negotiation & Closing Skills
Email Marketing
Sotheby’s Auction House
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PHOTOGRAPHY & VIDEOGRAPHY
Professional Photography
Quality photography is critical to helping your property make its best first impression on prospective buyers.
More than 80% of home buyers rate property photos as “very useful,” according to the National Association of Realtors’
2015 “Real Estate in the Digital Age” study.We provide professional photography to ensure that each property has a
minimum of 25 high-resolution photos.All photos go through post-production editing to ensure that your home shines.
Professional Videography
The use of video by consumers grows each year. Professional videography transports viewers to a property
and captures its appeal, adding depth and realism.The Sotheby’s International RealtyYouTube channel has more than
35,000 subscribers, the most of any real-estate channel onYouTube.We believe professional videography is important
for reaching consumers in every market and introducing them to our properties and the communities we serve.
Browse Our Videos at Youtube.com/SothebysRealty and Youtube.com/KurfissSIR
COPYWRITING AND BROCHURES
Professional Copywriting & Brochures
While photos and videos capture the attention of buyers, the written description also helps
engage them, conveying a property’s atmosphere and setting, its features and benefits and key details.
We create professionally printed brochures for our listings, ensuring that potential buyers have
a quality takeaway to review after touring your home. Brochures are also placed in our
offices and sent to other brokerages to promote properties.
Brokerage Relationships
For most properties, the most important exposure for your home will be
within your local brokerage community. We have established cooperative relationships with
other brokerage offices in all of the communities and neighborhoods we serve, and via IDX data feeds,
we make sure your home will be presented in as many venues as possible. Outreach to offices in
Princeton, N.J., and other “feeder” markets is also important to keep our listings top-of-mind with agents
in those offices. Because of our affiliation with Sotheby’s International Realty, that out-of-area
marketing extends, literally, across the country and around the world.
Broker’s Open Houses
It is critical that every agent in our company and the community gets to know your property.
We will introduce your home via an all-company message and at our office meeting.With your
permission, we also will host a broker’s open house for the larger brokerage community.
NETWORKS AND CONNECTIONS
A Showcase For Fine Properties
Updated every 15 minutes every day of the year, Kurfiss.com is a complete resource for buyers
in eastern Pennsylvania and select markets in New Jersey. We engaged a top web design firm to create
a site that showcases your home with high-definition photos, video when available, and supporting information
that buyers want. Updated area guides, market data, a news blog and, beginning in mid-2016, properties
for sale from SIR offices around the world add to its appeal and enhance our search engine presence.
Custom Property Web Sites
Within 48 hours of adding your home to our web site, we can create a web site that showcases
your property exclusively, allowing your home to tell its story without distractions on the page.
This special web site is useful in print and online marketing, social media and direct mail.
KURFISS.COM
Print, Online, Direct Mail
“International” may be part of our name, but a local-market presence is essential to our business.
We have established relationships with the most-read print publications, which help generate listings, and
we invest in an enhanced online presence, where the most motivated, ready-to-act buyers are looking.
The Philadelphia Inquirer, the Main LineTimes, the Bucks County Herald, Philly.com, Realtor.com,
Zillow.com and other sites that we geo-target are some of the most valuable parts of our local media
plan. In addition, our agents will use beautifully designed direct mail and email marketing
to promote our inventory to their spheres of influence.
LOCAL MEDIA PRESENCE
Tried and True Outreach
Buyers have a wealth of data at their fingertips, and we have seen them become more
independent, often reaching out to agents only after they’ve driven by a property or viewed
it at an open house. In certain price ranges, well-organized open houses are an important source
of buyers. Our open houses are widely promoted online where active, engaged buyers look, on such
sites as Kurfiss.com,Trulia.com, Zillow.com, Realtor.com, Sothebysrealty.com, openhouse.com,
and more.We also use social media to promote each week’s open houses.
PUBLIC OPEN HOUSES
Expanding Our Connections
We actively use social media to build awareness of our company, the brand, our inventory
and the unique and interesting qualities of our market area. We encourage our agents to participate,
share our content on their own social media pages and build their own following. Our goal is to provide
appealing and informative content and target appropriate audiences for our properties.. Facebook,
Twitter, Instagram, Pinterest, Google+ and LinkedIn are our key sites. Find us @KurfissSIR
to review our pages. Each continues to add new fans throughout the year.
SOCIAL MEDIA
Bucks County: 10 West Ferry Street, New Hope, Pennsylvania Listed at $5,600,000
Rittenhouse Square: 130 South 18th Street - Unit 2104, Philadelphia, Pennsylvania Listed at $4,510,000
Chester County: 1851 Horseshoe Trail, Chester Springs, Pennsylvania Listed at $2,850,000
Rittenhouse Square: 1900 Rittenhouse - Unit 17B, Philadelphia, Pennsylvania Listed at $2,250,000
Montgomery County: 515 Great Springs Road, Bryn Mawr, Pennsylvania Listed at $2,195,000
Delaware County: 314 Edgehill Road,Wayne, Pennsylvania Listed at $2,175,000
Montgomery County: 1216 Ridgewood Road, Bryn Mawr, Pennsylvania Listed at $2,110,000
Bucks County: 41 North Church Street, Doylestown, Pennsylvania Listed at $1,995,000
Bucks County: 15 Bellinghamshire Place, New Hope, Pennsylvania Listed at $1,450,000
Bucks County: 525 River Road,Yardley, Pennsylvania Listed at $1,240,000
TOP SALES IN 2015
SOTHEBY’S INTERNATIONAL REALTY
The World of Sotheby’s International Realty
Founded in London in 1744, Sotheby’s is one of the oldest and most esteemed brand names in the world.
Known for handling the sale of some of the world’s most valuable artworks and objects, Sotheby’s auction house
began a partnership with Sotheby’s International Realty in 1976 so that its auction-house clients could sell their luxury
homes with white-glove service from listing to closing. From 2004 to 2014, more than $1.2 billion in sales have been
referred to Sotheby’s International Realty by Sotheby’s auction house offices around the world.
Sotheby’s Clients Include
Sotheby’s Demographics
• Average household income:
$474,000
• Average value of real estate:
$10.5 million
• Average number of residences:
55% own 2+
• 33% redecorate their home at
least every 3 years
• 58% have used the services
of an interior designer
• 49% are in the market
for new technology
• 62% retain the services of
a private banker
• 76% spend $5,000+ per person
on an international leisure trip
• 50% employ a financial manager
for their portfolios
• 71 of the Forbes 100
World’s Richest People
• 253 of the Forbes 400
Richest Americans
• 78 of the Forbes
100 Richest Americans
• All 12 of the Forbes Top 12
Billionaire Art Collectors
• 12 of Fortune’s
“40 Under 40”
• 199 of Art News’
Top 200 Collectors
Offices Across The Globe
From East Coast to West, from the Asia-Pacific region to nearly every corner of Europe and into South Africa
and the Middle East, Sotheby’s International Realty has a presence in every important market. There are now
approximately 800 offices in 61 countries and territories, with 18,000 sales associates.Whether a buyer is coming
from around the corner or across the globe, Kurfiss Sotheby’s International Realty is prepared to assist them.
Significant Sales
Each month, Sotheby’s International Realty publishes its list of top sales. The brand’s sales associates
represent some of the most notable properties in the world and take pride in using innovative marketing to
find the right buyer for these special homes. Some of the brand’s most significant recent sales include:
Hong Kong $58,044,672
NewYork, NY $55,559,392
Lyford Cay, Bahamas $42,000,000
NewYork, NY $30,000,000
Martha’sVineyard, MA $24,750,000
McMullen County, TX $24,750,000
Turks & Caicos $23,000,000
New York, NY $22,900,000
Montecito, CA $22,500,000
Gulf Coast, FL $21,000,000
New York, NY $15,600,000
Bermuda $14,750,000
SOTHEBY’S INTERNATIONAL REALTY
Reaching Online Buyers Around the World
Our affiliation with Sotheby’s International Realty places your property on important web sites
around the world that attract a high-income, demographically favorable audience.They include Zillow.com,
Trulia.com, Realtor.com, all editions ofThe Wall Street Journal, the FinancialTimes, the NewYorkTimes,
South China Morning Post, JamesList.com, and juwai.com, Dwell and more.
GLOBAL PROPERTY MARKETING
The No. 1 Web Site for Luxury Real Estate
SIR.com/sothebysrealty.com is the most visited luxury real-estate site the world over.
Each month, more than 3,000,000 visits to the site produce almost 20,000,000 page views.
Your property will be included on the site with large, high-resolution photos, a description that
includes important lifestyle and feature details and even a quote from you, if you wish.
Your Home Will be Included on the Web Sites of More Than
100 Sotheby’s International Realty Affiliates Around the World!
The top 10 lifestyles searched are: Beach/Resort,Waterfront, Farm/Ranch,
Historic, Lakefront, Country Living, Mountain, Ocean/Beach, Ski,Wine Country.
SOTHEBYSREALTY.COM
OUR OFFICE LOCATIONS
The Bucks County Office
215.794.3227 6038 LowerYork Road, New Hope, Pennsylvania 18938
The Philadelphia Office
215.735.2225 226 West Rittenhouse Square, Suite 102, Philadelphia, Pennsylvania 19103
The Main Line Office
610.229.9011 25 Morris Avenue, Bryn Mawr, Pennsylvania 19010

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Caryn Black Listing Presentation

  • 1. EXTRAORDINARY HOMES DESERVE EXTRAORDINARY REPRESENTATION V V VV V V VV
  • 2. Kurfiss Sotheby’s International Realty, thanks you for your consideration as you choose a sales associate and company to market your home.As you make this decision, we want to emphasize that Kurfiss Sotheby’s International Realty is a client-focused, locally owned company with offices in Bucks County, Philadelphia and the Main Line, yet through our affiliation with Sotheby’s International Realty, we reach an audience stretching around the globe. Our firm represents buyers and sellers in all price ranges, believing that regardless of price, a client’s home often is his or her most valuable asset and deserves to be treated as such. We are full-time professionals who are immersed in our respective markets, able to provide expert, data-driven advice on preparing and pricing your home to sell for an optimum amount. In addition, our sales associates are supported by a team of administrative and marketing professionals ready to promote your property locally, nationally and globally through an array of marketing channels. Our results speak for themselves: Our agents have some of the highest earnings per agent of any regional real-estate company. Please read on to learn more about our sales associates, our company’s regional presence and the unparalleled global reach of Sotheby’s International Realty. Kurfiss Sotheby’s International Realty VIEW OUR DISTINCTIVE PROPERTIES IN EVERY PRICE RANGEAT KURFISS.COM New Hope 215.794.3227 Philadelphia 215.735.2225 Bryn Mawr 610.229.9011 THANK YOU
  • 3. Full-Time Professional Agents Responsiveness is our job, and we are staffed to serve sellers and buyers. A broker of record and broker associate office manager; administrative assistants in each office; a marketing team comprised of a graphic designer, architectural photographers, a web site content and social media coordinator and manager; a finance manager and hands-on local ownership form the Kurfiss Sotheby’s International Realty team.All work to ensure a blue-chip experience for each client. We Value Our Agents’ Presence in Their Local Markets Their networks and referral business are critical to our business. The Sotheby’s International Realty brand expands their world like no other, connecting homes in the greater Philadelphia market to national and international home buyers and Sotheby’s auction house clients.The brand has 18,000 sales associates in 800 offices located in 61 countries and territories around the world and a global media presence that generates hundreds of millions of impressions.The promotional opportunities and referral contacts are unparalleled. LOCAL EXPERTS, GLOBAL REACH
  • 4. Kurfiss Sotheby’s International Realty 6038 LowerYork Road, New Hope, Pennsylvania 18938 c: 267.614.6484 o: 215.794.3227 CarynBlack@kurfiss.com New York native and Bucks County, Pa., resident Caryn Black brings years of experience in marketing and sales along with vibrant, creative thinking to her real-estate business.An entrepreneur at heart, Caryn’s experience helming a range of businesses serves her well: From advising sellers on staging to launching and promoting properties to negotiating on behalf of her clients to get to settlement, Caryn’s discipline and hard work are key in the 24/7 world of real estate. Licensed in Pennsylvania and New Jersey, she has represented many types of residential and commercial properties, including a number of hotel and hospitality establishments. Her decades of experience as an equestrian also help her connect with sellers and buyers of horse properties. Licensed for 12+ years, Caryn was a consistent Top-5 agent at her previous company and is happy to share the details of her sales performance when meeting with new clients. Knowledge and determination are key to succeeding in real estate, and Caryn uses every available resource, particularly in technology, event marketing and social media, to achieve outstanding results for her clients. “I love what I do, and the greatest reward is feedback from clients expressing their gratitude about their experience while I was either selling their home, helping them purchase a new property or both,” says Caryn.“I want only success for my clients.” CARYN BLACK
  • 5. CLIENT TESTIMONIALS Caryn Black was the BEST, most comprehensive, attentive, professional realtor I have worked with. Her expertise, use of new and innovative marketing techniques and willingness to “go the extra mile” sets her apart from her colleagues. I would not only recommend her, but encourage anyone to seek out her guidance and assistance. - W.W., 7/16/2015 Caryn was an exceptional agent in the recent sale of my home. The energy, enthusiasm, passion and professionalism with which she approached the marketing, negotiation and sale of the property was unparalleled. Her knowledge of the market was astounding, which was enormously valuable in her development of a campaign that resulted in the sale of the property in less than two weeks, even in the relatively slow market.The price we realized was close to our asking price, and her management of all the details made the whole process easy and seamless.While there were other agents that expressed interest in representing me, I felt that they were giving me unrealistically high prices in an attempt to obtain the listing, and did not show the willingness to actively engage in the process. Caryn guided me through the justification of list price (which was spot on), and then worked tirelessly and quickly to make the sale happen. I could not be happier, and highly recommend her! - A.A., 7/1/2015 We have used 3 different realtors in the last 5 years for various purchases and sales. Unfortunately none of them had met our expectations- especially in the honesty & integrity and responsiveness departments.We actually met Caryn on two listings we had looked at previously and we were really impressed with her; specifically on how she interacted with us as potential buyers while doing a great job representing the seller’s house.We are currently selling our house and chose Caryn as our realtor and have been thoroughly impressed so far.We are very happy with how she is marketing the property and her responsiveness. Once we sell the property, we will be using her to purchase another home in the area and we feel confident that Caryn will help us find the perfect home for our growing family (and be completely honest throughout the process). It’s really hard to find a good realtor, so jump all over the opportunity to get one when you can. - B., 12/28/2014 Caryn Black or “AgentWhite Knight” as I call her, Managed the sale of our home with knowledge and agility. She seemed to be everywhere she was needed at once.Always in touch, and with the expertise needed. From selecting qualified buyers, to walking them through the inspection process she didn’t miss a beat. It is a pleasure to find a professional whom I can trust to take care of business. - P. S., 12/1/2013 Caryn defines professionalism in all areas all the time. First rate, up to date, total integrity and detail oriented. Caryn carries a smile even when deals are tough, and continues to represents our needs with grace and absolute execution on every turn. Caryn Black and her firm are always my first choice in buying or selling real estate.. - T. M., 9/5/2013
  • 6. 10 THINGS TO EXPECT FROM YOUR REAL ESTATE AGENT Selling a home can be a very stressful experience.Tasks such as consistently getting and keeping a home ready for showings and having to wonder when and if a home is going to sell are just a couple examples of the stressful things that a seller experiences when selling their home. What about selecting the real estate agent who will be selling your home? It’s extremely important that you select the “right” real estate agent to sell your home. In most communities across the United States there are several hundred or even thousands of real estate agents to choose from! Every real estate agent has different personal traits, different selling techniques, different ways to market homes, and different skill levels, just to name a few differences. In the majority of communities there are a handful of top producing real estate agents, a fair amount of average real estate agents, and lots of bad real estate agents. So, what should be expected of the real estate agent when selling your home? If your home is currently listed by a real estate agent and the following 10 things are not being practiced, then unfortunately your real estate agent falls into the “lots of bad real estate agent” category. If you haven’t chosen your real estate agent yet, be sure to be on the lookout for the following 10 things! The Following 10 Things Are Extremely Important for a Real Estate Agent to Possess in Order to be Successful in GettingYour Home Sold! Honesty Being honest and telling the truth are extremely important (and also part of the National Association of Realtors® Code of Ethics) traits to look for in a real estate agent. While it’s not always possible to tell when a person is being dishonest or not telling the truth, there are other ways to tell if a real estate agent is telling the truth! A great way to find out if a real estate agent is an honest person is to ask them for five of their recent sellers’ contact information. Keep in mind, however, any past seller must give their permission for the real estate agent to provide their contact information. Once you have five of their past clients information, pick up the phone or e-mail them to ask about their experience working with the agent.Another good idea to learn about past clients of the real estate agent is to ask for testimonials. If a real estate agent is unable to provide past clients contact information and/or past client testimonials, it usually means either they are not being honest with what they are telling you or they don’t have any past clients. Either way, a real estate agent who cannot provide contact information of past clients or testimonials, maybe a real estate agent to not choose to represent you to sell your home.
  • 7. 10 THINGS TO EXPECT FROM YOUR REAL ESTATE AGENT Professionalism This is a trait that most sellers’ would assume that all real estate agents have, and unfortunately, that is not the case.What kind of actions show that a real estate agent possesses professionalism? One “tell tale” way to know if a real estate agent is professional is by their image.When selling a home, a real estate agent should be well groomed and well dressed.A real estate agent who wears ripped jeans, a v-neck tee-shirt, and sneakers is less likely to be taken seriously by his colleagues as well as prospective buyers of your home. Another extremely important part of professionalism for a real estate agent to possess, is their respect of others time. It’s very frustrating for a real estate agent who coordinates private viewings on several homes, just to have a buyer show up 20 minutes late or never show up.A seller should expect the same of their real estate agent. If an initial appointment is setup for a real estate agent to look at your home at a specific time and they show up 20 minutes late, they are likely lacking in the professionalism “department,” as they clearly don’t respect your time! Strong Negotiation Skills The job of a real estate agent who is representing a seller, in a nut-shell, is to get the most money for their clients home in the least amount of time! A real estate agent should know what to say to a buyers representative and when to say it.A sellers real estate agent should not send a counter-offer from their client back to the buyers representative without any dialogue. If this were the case, what is the need for real estate agents?The sellers real estate agents job is to be the voice of the seller! Generally in life there are people who avoid confrontation and conflict at all costs. If this is the personality of a sellers real estate agent, the seller is likely to not maximize the price they receive for their house! Creativity Selling a home is not as easy as putting a sign in your front lawn and waiting for a full price offer. There are many real estate agents who do believe this works, also known as a “post and pray Realtor.” Creativity is a very important trait for a real estate agent to have when selling a home. No two homes are exactly the same, therefore, every home has to be marketed in their own special way.A real estate agent must be creative with the use of their property description, angles they take their photos, and how they write their advertisements. Much of the general public believes that selling real estate is a very easy career and that lots of money can be made with very little effort and time!This leads to many real estate agents entering the business, many of which don’t take into consideration what it truly takes to sell real estate! Creativity is one trait where many new real estate agents fall short because it’s not as simple as putting a sign in the front yard of a home and expecting it to sell!This ultimately leads to these new real estate agents failing in the business!
  • 8. 10 THINGS TO EXPECT FROM YOUR REAL ESTATE AGENT Experience & Proven Results A very common mistake made by sellers when selling a home is not researching the real estate agents experience and past results. It’s very common that a seller will choose a real estate agent because they are their best friend or a colleagues spouse. Certainly their best friend or colleagues spouse could be a great real estate agent, but make sure you know this is really the case before choosing them! Selecting the first real estate agent you know can be a huge mistake! When selling your home, make sure to find out how many transactions they do over the course of a year. Are they a full-time real estate agent or a part-timer? Do they have experience selling similar homes? A full-time real estate agent who sells 100 homes a year and has been doing so for the past 5 years has a better chance of selling your home than a part-time real estate agent who has been in the business for 6 months and has sold one home!The more transactions a real estate agent does, the better they will know how to handle specific situations! A Great Company & Personal Reputation One thing that can be detrimental to a real estate company or real estate agent is a poor reputation! The most successful real estate agents will get a large percentage of repeat and referral business. Certainly an agent with a poor reputation or a company with a poor reputation will not! When selling a home, researching the local real estate companies and agents is important. It’s very easy with the internet now to see what a real estate company or real estate agents online reputation and reviews are. In most communities across the country, there is one real estate broker who is known as the “go-to” for real estate. It isn’t necessarily always a national company or franchise either. If unsure, a non-statistical way to find out is by driving down your neighborhood streets to see which companies for-sale signs are prominent.Another excellent way to find out which real estate company is the “go-to” for local real estate is by asking a real estate agent for the market share statistics.A real estate agent should be able to provide these statistics for each and every community in their coverage area. Remember, a great real estate company and an agent with a great reputation is important! Large Network Of Business Connections Great professionals align themselves with other great professionals. When selecting a real estate agent to sell a home, it’s important to find out what service and business connections they have to offer. Do they have real estate attorneys to suggest? Do they have mortgage consultants to suggest to potential purchasers? Do they have a relocation network they belong too? Do they have movers they can suggest once the house is sold? If you’re interviewing, ask the real estate agent for a list of their preferred partner or vendor list! A real estate agent should be able to provide this list of service and business recommendations in no time!
  • 9. 10 THINGS TO EXPECT FROM YOUR REAL ESTATE AGENT Frequent Communication Lack of communication is one of the most reoccurring feedback topics from a dissatisfied seller! As mentioned above, selling a home is stressful, and not being communicated with from your real estate agent can make it even worse.As imagined, a seller who selects an agent with poor communication may start to wonder if their real estate agent is even selling real estate anymore! A very important interview question to ask a real estate agent is about their communication. There are many real estate agents who don’t feel the need to follow up for feedback from private showings of their sellers property.This is a huge disservice to their clients! It’s extremely important that a real estate agent provides feedback from the buyers real estate agent, in a timely fashion.While this isn’t always possible as some buyers agent may never provide feedback, 95% of the time a seller should expect feedback from showings on their property! It’s also important to find out how a real estate agent communicates. A real estate agent should be able to adapt to your preferred communication method. If text messaging is preferred during “business hours,” that’s how the real estate agent should communicate. If a real estate agent is unable to accommodate the preferred method, it’s very possible the level of communication is going to be sub-par. Use Of “Cutting-Edge” Technology Staying current on the greatest and latest technology is extremely important for real estate agents now-a-days! It’s important to find out what technology tools that a real estate agent utilizes when selling a home!The fact of the matter is many real estate agents are still stuck in the “stone-age” and are miles behind in technology. Believe it or not, there are still real estate agents who don’t know how to utilize e-mail and still fax purchase offers! Utilizing technology helps a real estate agent be more efficient and have more time to spend on selling homes! Some very popular technology tools that help real estate agents include tools such as digital signature software,Dropbox, iCloud, Evernote, and Buffer.There are many cutting-edge “tech” tools that real estate agents should be utilizing! Another thing to ask a real estate agent prior to selecting them to sell your home is about the quality of their photos. Does the real estate agent take high quality photos by using a top of the line camera? Since so many buyers start their home search online, it’s imperative that the photos of your home are high quality. If a real estate agent takes poor photos, it’s possible a buyer will rule out your home before even walking through your front door!
  • 10. 10 THINGS TO EXPECT FROM YOUR REAL ESTATE AGENT A Comprehensive Marketing Plan It’s important to understand that an overpriced home cannot be sold by the best real estate agent in town who has the best marketing plan! Overpricing a home is a very common mistake that sellers make. So what does a comprehensive marketing plan entail? A real estate agent needs to have a strong balance of both “older” marketing tactics and “newer” marketing tactics in their plan! “Older” marketing tactics that you should expect from a real estate agent include tactics such as newspaper advertisements, direct mailings, and television advertising.The first thing you need to find out from a real estate agent is whether or not they utilize these forms of marketing. Many real estate agents will not because it costs them money. It’s also a good idea to ask a real estate agent about the frequency of these marketing tactics. Do they plan on putting the house in the newspaper once a month? OnTV every other month?This can eliminate any frustration down the road when you don’t see your home in the newspaper on a daily basis! “Newer” marketing tactics that you should expect from a real estate agent include tactics such as their own personal website, their own personal blog, and active social media profiles. It’s important not only for the real estate agents broker to have a prominent website but also their own website as it generates a greater chance for your home to be found online! Seeing as the majority of home buyers are now starting their search online, it’s crucial that a real estate agent has a very strong online presence. A couple things to consider; Is the real estate agent active on Pinterest? Is the real estate agent an active blogger? Do they have a strong following onTwitter? If a real estate agent is lacking their own website, their own blog, or is not active on social media websites, you may want to reconsider selecting them to sell your home! The above 10 things are something that you should expect from your real estate agent when selling a home! In order for a real estate professional to have a long and successful career, they must possess these things. If not, it’s likely they will not make it in the business. What other things do you think should be expected from a real estate agent when selling a home?
  • 11. SELECTED SALES BY CARYN BLACK Haycock Township, PA Sold for $2,925,000 Philadelphia, PA Sold for $3,250,000 New Hope, PA Sold for $1,200,000 New Hope, PA Sold for $5,600,000 Lambertville, NJ Sold for $375,000 Tinicum Township, PA Sold for $1,500,000
  • 12. Regardless of Your Home’s Price,You Should Expect the Following Guidance and Follow-Up from Your Agent: • Advice on preparing and staging your home for the market • Professional photography and/or videography • Signage on your property installed promptly • The addition of your home to the multiple listing service and Kurfiss.com • The launch of your home on Sothebysrealty.com and dozens of regional, national and global news, lifestyle and real-estate sites • The creation of a professionally printed brochure for buyers • An introduction of your home to our company at a sales meeting • A broker’s open for the wider agent community • Email and social media marketing promoting the property • Traffic reports showing online activity on your home • Copies of any ads or other exposure for your home • Regular updates on market activity for comparable homes in your area • Information and feedback about showings Achieving The Highest Selling Price There are many factors, including market research, in PricingYour Home. Our Comparative Market Analysis considers a variety of metrics including both recently sold properties, active listings, property condition and housing-market conditions. Ultimately the selling price will be determined not only bycomparable properties but how buyers view your property to establish its “worth.” THE MARKETING OF YOUR PROPERTY
  • 13. A MULTITUDE OF CHANNELS Professional Photography ProfessionalVideography Property Brochures Social Media Online Media Agent Expertise Broker Relationships Signage Client Promotion Pre-Listing Guidance Pricing Expertise Mobile Real-Estate Apps Direct Mail, Print Ads Public Relations Search Engine Optimization Negotiation & Closing Skills Email Marketing Sotheby’s Auction House } }
  • 14. PHOTOGRAPHY & VIDEOGRAPHY Professional Photography Quality photography is critical to helping your property make its best first impression on prospective buyers. More than 80% of home buyers rate property photos as “very useful,” according to the National Association of Realtors’ 2015 “Real Estate in the Digital Age” study.We provide professional photography to ensure that each property has a minimum of 25 high-resolution photos.All photos go through post-production editing to ensure that your home shines. Professional Videography The use of video by consumers grows each year. Professional videography transports viewers to a property and captures its appeal, adding depth and realism.The Sotheby’s International RealtyYouTube channel has more than 35,000 subscribers, the most of any real-estate channel onYouTube.We believe professional videography is important for reaching consumers in every market and introducing them to our properties and the communities we serve. Browse Our Videos at Youtube.com/SothebysRealty and Youtube.com/KurfissSIR
  • 15. COPYWRITING AND BROCHURES Professional Copywriting & Brochures While photos and videos capture the attention of buyers, the written description also helps engage them, conveying a property’s atmosphere and setting, its features and benefits and key details. We create professionally printed brochures for our listings, ensuring that potential buyers have a quality takeaway to review after touring your home. Brochures are also placed in our offices and sent to other brokerages to promote properties.
  • 16. Brokerage Relationships For most properties, the most important exposure for your home will be within your local brokerage community. We have established cooperative relationships with other brokerage offices in all of the communities and neighborhoods we serve, and via IDX data feeds, we make sure your home will be presented in as many venues as possible. Outreach to offices in Princeton, N.J., and other “feeder” markets is also important to keep our listings top-of-mind with agents in those offices. Because of our affiliation with Sotheby’s International Realty, that out-of-area marketing extends, literally, across the country and around the world. Broker’s Open Houses It is critical that every agent in our company and the community gets to know your property. We will introduce your home via an all-company message and at our office meeting.With your permission, we also will host a broker’s open house for the larger brokerage community. NETWORKS AND CONNECTIONS
  • 17. A Showcase For Fine Properties Updated every 15 minutes every day of the year, Kurfiss.com is a complete resource for buyers in eastern Pennsylvania and select markets in New Jersey. We engaged a top web design firm to create a site that showcases your home with high-definition photos, video when available, and supporting information that buyers want. Updated area guides, market data, a news blog and, beginning in mid-2016, properties for sale from SIR offices around the world add to its appeal and enhance our search engine presence. Custom Property Web Sites Within 48 hours of adding your home to our web site, we can create a web site that showcases your property exclusively, allowing your home to tell its story without distractions on the page. This special web site is useful in print and online marketing, social media and direct mail. KURFISS.COM
  • 18. Print, Online, Direct Mail “International” may be part of our name, but a local-market presence is essential to our business. We have established relationships with the most-read print publications, which help generate listings, and we invest in an enhanced online presence, where the most motivated, ready-to-act buyers are looking. The Philadelphia Inquirer, the Main LineTimes, the Bucks County Herald, Philly.com, Realtor.com, Zillow.com and other sites that we geo-target are some of the most valuable parts of our local media plan. In addition, our agents will use beautifully designed direct mail and email marketing to promote our inventory to their spheres of influence. LOCAL MEDIA PRESENCE
  • 19. Tried and True Outreach Buyers have a wealth of data at their fingertips, and we have seen them become more independent, often reaching out to agents only after they’ve driven by a property or viewed it at an open house. In certain price ranges, well-organized open houses are an important source of buyers. Our open houses are widely promoted online where active, engaged buyers look, on such sites as Kurfiss.com,Trulia.com, Zillow.com, Realtor.com, Sothebysrealty.com, openhouse.com, and more.We also use social media to promote each week’s open houses. PUBLIC OPEN HOUSES
  • 20. Expanding Our Connections We actively use social media to build awareness of our company, the brand, our inventory and the unique and interesting qualities of our market area. We encourage our agents to participate, share our content on their own social media pages and build their own following. Our goal is to provide appealing and informative content and target appropriate audiences for our properties.. Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn are our key sites. Find us @KurfissSIR to review our pages. Each continues to add new fans throughout the year. SOCIAL MEDIA
  • 21. Bucks County: 10 West Ferry Street, New Hope, Pennsylvania Listed at $5,600,000 Rittenhouse Square: 130 South 18th Street - Unit 2104, Philadelphia, Pennsylvania Listed at $4,510,000 Chester County: 1851 Horseshoe Trail, Chester Springs, Pennsylvania Listed at $2,850,000 Rittenhouse Square: 1900 Rittenhouse - Unit 17B, Philadelphia, Pennsylvania Listed at $2,250,000 Montgomery County: 515 Great Springs Road, Bryn Mawr, Pennsylvania Listed at $2,195,000 Delaware County: 314 Edgehill Road,Wayne, Pennsylvania Listed at $2,175,000 Montgomery County: 1216 Ridgewood Road, Bryn Mawr, Pennsylvania Listed at $2,110,000 Bucks County: 41 North Church Street, Doylestown, Pennsylvania Listed at $1,995,000 Bucks County: 15 Bellinghamshire Place, New Hope, Pennsylvania Listed at $1,450,000 Bucks County: 525 River Road,Yardley, Pennsylvania Listed at $1,240,000 TOP SALES IN 2015
  • 22. SOTHEBY’S INTERNATIONAL REALTY The World of Sotheby’s International Realty Founded in London in 1744, Sotheby’s is one of the oldest and most esteemed brand names in the world. Known for handling the sale of some of the world’s most valuable artworks and objects, Sotheby’s auction house began a partnership with Sotheby’s International Realty in 1976 so that its auction-house clients could sell their luxury homes with white-glove service from listing to closing. From 2004 to 2014, more than $1.2 billion in sales have been referred to Sotheby’s International Realty by Sotheby’s auction house offices around the world. Sotheby’s Clients Include Sotheby’s Demographics • Average household income: $474,000 • Average value of real estate: $10.5 million • Average number of residences: 55% own 2+ • 33% redecorate their home at least every 3 years • 58% have used the services of an interior designer • 49% are in the market for new technology • 62% retain the services of a private banker • 76% spend $5,000+ per person on an international leisure trip • 50% employ a financial manager for their portfolios • 71 of the Forbes 100 World’s Richest People • 253 of the Forbes 400 Richest Americans • 78 of the Forbes 100 Richest Americans • All 12 of the Forbes Top 12 Billionaire Art Collectors • 12 of Fortune’s “40 Under 40” • 199 of Art News’ Top 200 Collectors
  • 23. Offices Across The Globe From East Coast to West, from the Asia-Pacific region to nearly every corner of Europe and into South Africa and the Middle East, Sotheby’s International Realty has a presence in every important market. There are now approximately 800 offices in 61 countries and territories, with 18,000 sales associates.Whether a buyer is coming from around the corner or across the globe, Kurfiss Sotheby’s International Realty is prepared to assist them. Significant Sales Each month, Sotheby’s International Realty publishes its list of top sales. The brand’s sales associates represent some of the most notable properties in the world and take pride in using innovative marketing to find the right buyer for these special homes. Some of the brand’s most significant recent sales include: Hong Kong $58,044,672 NewYork, NY $55,559,392 Lyford Cay, Bahamas $42,000,000 NewYork, NY $30,000,000 Martha’sVineyard, MA $24,750,000 McMullen County, TX $24,750,000 Turks & Caicos $23,000,000 New York, NY $22,900,000 Montecito, CA $22,500,000 Gulf Coast, FL $21,000,000 New York, NY $15,600,000 Bermuda $14,750,000 SOTHEBY’S INTERNATIONAL REALTY
  • 24. Reaching Online Buyers Around the World Our affiliation with Sotheby’s International Realty places your property on important web sites around the world that attract a high-income, demographically favorable audience.They include Zillow.com, Trulia.com, Realtor.com, all editions ofThe Wall Street Journal, the FinancialTimes, the NewYorkTimes, South China Morning Post, JamesList.com, and juwai.com, Dwell and more. GLOBAL PROPERTY MARKETING
  • 25. The No. 1 Web Site for Luxury Real Estate SIR.com/sothebysrealty.com is the most visited luxury real-estate site the world over. Each month, more than 3,000,000 visits to the site produce almost 20,000,000 page views. Your property will be included on the site with large, high-resolution photos, a description that includes important lifestyle and feature details and even a quote from you, if you wish. Your Home Will be Included on the Web Sites of More Than 100 Sotheby’s International Realty Affiliates Around the World! The top 10 lifestyles searched are: Beach/Resort,Waterfront, Farm/Ranch, Historic, Lakefront, Country Living, Mountain, Ocean/Beach, Ski,Wine Country. SOTHEBYSREALTY.COM
  • 26. OUR OFFICE LOCATIONS The Bucks County Office 215.794.3227 6038 LowerYork Road, New Hope, Pennsylvania 18938 The Philadelphia Office 215.735.2225 226 West Rittenhouse Square, Suite 102, Philadelphia, Pennsylvania 19103 The Main Line Office 610.229.9011 25 Morris Avenue, Bryn Mawr, Pennsylvania 19010