Hello and Welcome to this course called Profit from Free Media – a How-to Guide for Speakers, Authors and Experts who want to Grow Their Brand and their Business.
Better yet, you will never again use your hard-earned cash for paid advertising and pricey promotional products.
And you can deliver your message for free using the media.
Getting ready requires that you 1. Know your business goals 2. Have a marketing plan 3. Define your message
Do you have all this information prepared? If you do, then this segment will be a review. But if you don’t then pay attention.
What’s holding you back? Do you have a misconception about who can get media attention? Do you think that media would not be interested in your message? Or perhaps you’re being held back because you don’t know what to do and how to do it?
But you must not make this critical mistake. Do not just try to promote your book or yourself.
But the people who are responsible for filling those pages and that airtime are – like in many organizations – short on time and resources. And again, this is where you can capitalize.
And once again - their need is your opportunity.
And once again - their need is your opportunity.
But whether you are initiating contact or you have an invitation, I advise developing a Media Plan.
If you do not have a media invitation, you will need to access the media yourself? How will you do this?
Also, in addition to the two best opportunities for getting media attention, I will share with you an opportunity that is available to you right now.
This How-to Guide and Media Plan Template will get you started today to grow your brand and your business using media.
But I have more insights that will help you better understand how the media works and I’d like to share more strategies that will help you be even more successful gaining media attention to grow your brand and your business.
Keep in mind that everything I share with you is based on more than 20 years of real life experience of gaining media attention. I learned and applied all these strategies to build my own brand.