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What is Open Access?
rationale, working methods and
considerations for industry


      Caroline Sutton, Publisher
      Co-Action Publishing

      Vad innebär Open Access for företagen? 16. april 2010,
      Stockholm

5/6/2010
Portfolio
                                   Diabetic Foot & Ankle
2008
                                   Mechanical Circulatory
Ethics & Global Politics            Support
Food & Nutrition Research          Annals of Innovation &
Global Health Action               Entrepreneurship
2009
Journal of Oral Microbiology
                                       Books
Journal of Aesthetics & Culture
2010                                   Drug Acceptor Interactions
Journal of Organic Agriculture
Libyan Journal of Medicine             From Seascapes of
Medical Education Online               Extinction to Seascapes of
                                       Confidence
Nano Reviews
                                            ...and possibly a few others
Vulnerable Groups & Inclusion
5/6/2010
5/6/2010
           www.oaspa.org
WHAT IS OPEN ACCESS?

5/6/2010
OPEN ACCESS = Free Access + Re-use


                    Libre Open Access




5/6/2010
Two forms of Open Access
 Open Access Publishing = the ”GOLD” road
        • Researchers publish their work OPEN ACCESS in a journal
        • Under a Creative Commons License (or similar), final version can
        also be posted in an institutional repository
        • Open Access journals and subscription journals that offer an OA
        option

 Open Access Archiving = the ”GREEN” road
        • Researchers (sometimes publishers on behalf of researchers)
        deposit a copy of their work in an institutional or other archive
        •Policies among subscriptions publishers vary with regard to what
        version of a manuscript can be posted and at what point after
        publication a copy can be posted.
        •Sherpa/Romeo lists publisher policies
        http://www.sherpa.ac.uk/romeo/

5/6/2010
Open Access to ORIGINAL research




5/6/2010
Some statistics
      • Today there are nearly 4900 journals listed in the
        Directory of Open Access Journals. (www.doaj.org)

      • A recent study conducted by Public Knowledge Project
        found that a majority of the 1000 journals who replied
        to a survey (out of 4000) were not in the DOAJ.

      • In 2008 Scopus listed over 90 000 OA articles,
        amounting to 6% of the Scopus content.

      • Much of the new (title) growth within the publishing
        industry is taking place within Open Access journals.

5/6/2010
Open Access Publishers

           Open Access Publishing Houses
              Mixed model publishers
                University Presses
                Scholar Publishers
                     Societies



5/6/2010
Uneven distribution across
                   subjects
                      Biomedical


                    Social Sociences


                      Engineering

                      Business &
                      Economics

                      Humanities



5/6/2010
THE RATIONALE:
           WHY OPEN ACCESS?
5/6/2010
Suggested benefits
                        Visibility

                      High Impact

                     Easy Archiving

           Democracy/Reduce the digital divide

                  Re-use of one’s work




5/6/2010
”serials crisis”




                 Reproduced under CC Attribution Share
                 Alike 2.5 license; Image by Nino Barbieri,
                 Jan 2004, Wikimedia Commons




5/6/2010
1,4
                  1,2
 Avg price/page
                   1                                                                                    T&F
                  0,8                                                                                   Blackwell
                                                                                                        Springer
                  0,6                                                                                   Elsevier
                  0,4                                                                                   Wiley

                  0,2
                   0
                         2000        2001       2002        2003       2004       2005   2006
                                                                                                 Price per Page Increases over
                                                            Year                                 7 year period:
                                                                                                 T&F                  75,0 %
                  Average price per page for medicine in GBP
                                                                                                 Blackwell             36,3 %
                                                                                                 Springer             26,5 %
                                                                                                 Elsevier             16,5 %
                                                                                                 Wiley                 8,4 %
                                                                                                 Sage                 104,4 %*

                  Ref: ”Trends in Scholarly Journal Pricing 2000-2006” Sonya White and      * On SSH, medical publishing from 2007
                  Claire Creaser, March 2007. Commissioned by Oxford University
                  Press


5/6/2010
Reports




5/6/2010
*Reproduced from Wikemedia under the
             conditions of the GNU General Public
             License Exquisite-network.png




           Web.2
           WIKIWORLD
           Google Planet
5/6/2010
5/6/2010
”There is a need to change the metaphor behind our
                     understanding of what knowledge is.”
              .....John Wilbanks, Director Science Commons




5/6/2010
Knowledge as ”paper”


           Knowledge as ”product” and ”property”
                     Created by scientists
                    Owned by publishers
                     Archived by libraries


      -- John Wilbanks, Science Commons, presentation at
                         IATUL, June 2007
5/6/2010
Subscriptions
Licensing fees
Permission
for re-use




 5/6/2010
Copyright (does not allow the re-use of text freely)

5/6/2010
Knowledge = NETWORK


                   Knowledge = infrastructure


   ”A better reflection of the reality of knowledge”
       -- John Wilbanks, Science Commons, presentation at IATUL, June 2007


5/6/2010
”A social network
           diagram”, Screenshot
           taken by Darwin
           Peacock, accessed
           through Wikimedia;
           distributed under a CCL
           3.0.


5/6/2010
”Your OA publisher helps you connect
           and share with the researchers in your
           life.” And the ones you don’t even know
                  about!
5/6/2010
www.ihop-net.org




5/6/2010
www.wikiprofessional.org
Also see video at: www.river-valley.tv/tag/jan-velterop
 5/6/2010
www.biomedexperts.com

5/6/2010
WORKING METHODS:
           OPEN ACCESS IN PRACTICE
5/6/2010
Creative Commons
Licenses


  Most common:
  • Attribution 3.0
  • (CCBY or CCAL)
  • Attribution-
    Noncommercial
    3.0
  • (CCBY-NC)




5/6/2010
Copyright Notice
           Authors contributing to Global Health Action agree to
           publish their articles under the Creative Commons
           Attribution-NonCommercial 3.0 Unported
           license, allowing third parties to share their work (copy,
           distribute, transmit) and to adapt it, under the condition
           that the authors are given credit, that the work is not used
           for commercial purposes, and that in the event of reuse or
           distribution, the terms of this license are made clear.

           Authors retain copyright of their work, with first
           publication rights granted to Co-Action Publishing.
           However, authors are required to transfer copyrights
           associated with commercial use to the Publisher. Revenues
           from commercial sales are used to keep down the
           publication fees. Moreover, a major portion of the profits
           generated from commercial sales is placed in a fund to
           cover publication fees for researchers from developing
           nations and, in some cases, for young researchers.

5/6/2010
5/6/2010
Paying for Open Access

                   • Article Processing Charge/Publication Fee
                   • Submission fees
                   • Grants
                   • In-kind support
                   • Patronage
                   • Advertising revenue
                   • Membership dues
                   • Secondary publications
                   • Future consortia deals?


                  No one model at present


5/6/2010
The concept of impact is shifting
 •    Citations
 •    Web usage
 •    Expert rating
 •    Community rating
 •    Media/blog coverage
 •    Policy development
 •    Commenting activity
 •    And more...
5/6/2010
Example
           Food & Nutrition Research
              OA from Jan 2008




5/6/2010
Case – Swedish Nutrition Foundation
     Swedish Nutrition Foundation (SNF) owned Swedish Journal of Food &
    Nutrition, which was published in partnership with one of the large
    traditional publishing houses.

     Manuscripts submissions were modest.

     Few subscriptions outside the society subscriptions.

     Journal was regarded as a member benefit.

     The society felt that it was time to either try something radical or drop
    the journal altogether.

    They chose to drop the journal as it was and re-launch a new OA journal
    with a new and more international title.
5/6/2010
Universe of a Subscription Journal

                                                           Access only for those
                                             Researchers   who have a
                                                           subscription – for
                                                           Food & Nutrition
                                                           Research, approx.
                                                           700-800




           Corporate Biotech
                                                           Food Producers
      Nutraceuticals, Gene mod techniques,
                                                           (Nestlé, Unilever, Kraft)
                   Additives




5/6/2010
Universe of the OA Journal

                                                                                Researchers from
                                            Researchers                          related fields
      Healthcare Workers –
        esp Physicians &
           Nutritionists
                                                                    Nutrition
                                                                   advocates
                        Related
                       professions
                                                                                    General citizens
                                                                                 interested in their own
           Industries with                                                               nutrition
           links


             Corporate Biotech
                                                                  Food Producers
     Nutraceuticals, Gene mod techniques,
                                                                  (Nestlé, Unilever, Kraft)
                      Additives


              Pharmaceutical Co                Gov’t agencies &                  Print and online
                                                                                    magazines
      (e.g. Novartis Medical Nutrition)         policy-makers

5/6/2010
Usage Increased
During first six months:
  Over 42 000 full text article requests
  Over 32 000 full pages viewed by over 6 000 different visitors to the
  website
Visitors were from 120 different countries while subscriptions had been
   from 14 countries


2009:
    47 330 unique visitors
    Over 500 000 downloaded articles
Visitors were from 182 countries, with the US accounting for 20% of traffic.




5/6/2010
OPEN ACCESS AND INDUSTRY:
           OPPORTUNITIES & CHALLENGES

5/6/2010
Knowledge sharing


 The European Research Area long-term vision based on the broad Lisbon
 goals promotes ”sharing and using knowledge across sectors and boarders”.

 Research collaboration and knowledge transfer between public research
 organisations, particularly universities and industry, can be improved.




5/6/2010
5/6/2010
Examples of relationships to
                    industry
  Research staff publish in OA journals

  Sponsorship of journal in key field

  Sponsorship of publication fees

  Sponsorship of a special publication (supplement)

  Launch a journal




5/6/2010
5/6/2010
Final thoughts on OA and industry
  Publishing R&D results OA gives wider visibility, among a greater number of
  target groups

  Open Access to scholarly literature combined with new tools and services
  that leverage open access content, will accelerate the pace of discovery
          Take advantage of emerging search tools
          Stay abreast of developments in emerging search tools

  Open Access can potentially create easier access to the research being
  carried out within the public sector, leading to greater cooperation

  Networking, OA publishing and products leveraging OA content, might
  require industry to adopt policies for staff engagement with these
         Can the author retain copyright? Should the company retain
         copyright?
         Which networking sites are approved?
         What materials can be placed on these sites and shared?

5/6/2010
Caroline.Sutton@co-action.net
                 www.Co-Action.net



5/6/2010

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What is open access? Rationale, working methods and considerations for industry

  • 1. What is Open Access? rationale, working methods and considerations for industry Caroline Sutton, Publisher Co-Action Publishing Vad innebär Open Access for företagen? 16. april 2010, Stockholm 5/6/2010
  • 2. Portfolio Diabetic Foot & Ankle 2008 Mechanical Circulatory Ethics & Global Politics Support Food & Nutrition Research Annals of Innovation & Global Health Action Entrepreneurship 2009 Journal of Oral Microbiology Books Journal of Aesthetics & Culture 2010 Drug Acceptor Interactions Journal of Organic Agriculture Libyan Journal of Medicine From Seascapes of Medical Education Online Extinction to Seascapes of Confidence Nano Reviews ...and possibly a few others Vulnerable Groups & Inclusion 5/6/2010
  • 3. 5/6/2010 www.oaspa.org
  • 4. WHAT IS OPEN ACCESS? 5/6/2010
  • 5. OPEN ACCESS = Free Access + Re-use Libre Open Access 5/6/2010
  • 6. Two forms of Open Access Open Access Publishing = the ”GOLD” road • Researchers publish their work OPEN ACCESS in a journal • Under a Creative Commons License (or similar), final version can also be posted in an institutional repository • Open Access journals and subscription journals that offer an OA option Open Access Archiving = the ”GREEN” road • Researchers (sometimes publishers on behalf of researchers) deposit a copy of their work in an institutional or other archive •Policies among subscriptions publishers vary with regard to what version of a manuscript can be posted and at what point after publication a copy can be posted. •Sherpa/Romeo lists publisher policies http://www.sherpa.ac.uk/romeo/ 5/6/2010
  • 7. Open Access to ORIGINAL research 5/6/2010
  • 8. Some statistics • Today there are nearly 4900 journals listed in the Directory of Open Access Journals. (www.doaj.org) • A recent study conducted by Public Knowledge Project found that a majority of the 1000 journals who replied to a survey (out of 4000) were not in the DOAJ. • In 2008 Scopus listed over 90 000 OA articles, amounting to 6% of the Scopus content. • Much of the new (title) growth within the publishing industry is taking place within Open Access journals. 5/6/2010
  • 9. Open Access Publishers Open Access Publishing Houses Mixed model publishers University Presses Scholar Publishers Societies 5/6/2010
  • 10. Uneven distribution across subjects Biomedical Social Sociences Engineering Business & Economics Humanities 5/6/2010
  • 11. THE RATIONALE: WHY OPEN ACCESS? 5/6/2010
  • 12. Suggested benefits Visibility High Impact Easy Archiving Democracy/Reduce the digital divide Re-use of one’s work 5/6/2010
  • 13. ”serials crisis” Reproduced under CC Attribution Share Alike 2.5 license; Image by Nino Barbieri, Jan 2004, Wikimedia Commons 5/6/2010
  • 14. 1,4 1,2 Avg price/page 1 T&F 0,8 Blackwell Springer 0,6 Elsevier 0,4 Wiley 0,2 0 2000 2001 2002 2003 2004 2005 2006 Price per Page Increases over Year 7 year period: T&F 75,0 % Average price per page for medicine in GBP Blackwell 36,3 % Springer 26,5 % Elsevier 16,5 % Wiley 8,4 % Sage 104,4 %* Ref: ”Trends in Scholarly Journal Pricing 2000-2006” Sonya White and * On SSH, medical publishing from 2007 Claire Creaser, March 2007. Commissioned by Oxford University Press 5/6/2010
  • 16. *Reproduced from Wikemedia under the conditions of the GNU General Public License Exquisite-network.png Web.2 WIKIWORLD Google Planet 5/6/2010
  • 18. ”There is a need to change the metaphor behind our understanding of what knowledge is.” .....John Wilbanks, Director Science Commons 5/6/2010
  • 19. Knowledge as ”paper” Knowledge as ”product” and ”property” Created by scientists Owned by publishers Archived by libraries -- John Wilbanks, Science Commons, presentation at IATUL, June 2007 5/6/2010
  • 21. Copyright (does not allow the re-use of text freely) 5/6/2010
  • 22. Knowledge = NETWORK Knowledge = infrastructure ”A better reflection of the reality of knowledge” -- John Wilbanks, Science Commons, presentation at IATUL, June 2007 5/6/2010
  • 23. ”A social network diagram”, Screenshot taken by Darwin Peacock, accessed through Wikimedia; distributed under a CCL 3.0. 5/6/2010
  • 24. ”Your OA publisher helps you connect and share with the researchers in your life.” And the ones you don’t even know about! 5/6/2010
  • 26. www.wikiprofessional.org Also see video at: www.river-valley.tv/tag/jan-velterop 5/6/2010
  • 28. WORKING METHODS: OPEN ACCESS IN PRACTICE 5/6/2010
  • 29. Creative Commons Licenses Most common: • Attribution 3.0 • (CCBY or CCAL) • Attribution- Noncommercial 3.0 • (CCBY-NC) 5/6/2010
  • 30. Copyright Notice Authors contributing to Global Health Action agree to publish their articles under the Creative Commons Attribution-NonCommercial 3.0 Unported license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. Authors retain copyright of their work, with first publication rights granted to Co-Action Publishing. However, authors are required to transfer copyrights associated with commercial use to the Publisher. Revenues from commercial sales are used to keep down the publication fees. Moreover, a major portion of the profits generated from commercial sales is placed in a fund to cover publication fees for researchers from developing nations and, in some cases, for young researchers. 5/6/2010
  • 32. Paying for Open Access • Article Processing Charge/Publication Fee • Submission fees • Grants • In-kind support • Patronage • Advertising revenue • Membership dues • Secondary publications • Future consortia deals? No one model at present 5/6/2010
  • 33. The concept of impact is shifting • Citations • Web usage • Expert rating • Community rating • Media/blog coverage • Policy development • Commenting activity • And more... 5/6/2010
  • 34. Example Food & Nutrition Research OA from Jan 2008 5/6/2010
  • 35. Case – Swedish Nutrition Foundation Swedish Nutrition Foundation (SNF) owned Swedish Journal of Food & Nutrition, which was published in partnership with one of the large traditional publishing houses. Manuscripts submissions were modest. Few subscriptions outside the society subscriptions. Journal was regarded as a member benefit. The society felt that it was time to either try something radical or drop the journal altogether. They chose to drop the journal as it was and re-launch a new OA journal with a new and more international title. 5/6/2010
  • 36. Universe of a Subscription Journal Access only for those Researchers who have a subscription – for Food & Nutrition Research, approx. 700-800 Corporate Biotech Food Producers Nutraceuticals, Gene mod techniques, (Nestlé, Unilever, Kraft) Additives 5/6/2010
  • 37. Universe of the OA Journal Researchers from Researchers related fields Healthcare Workers – esp Physicians & Nutritionists Nutrition advocates Related professions General citizens interested in their own Industries with nutrition links Corporate Biotech Food Producers Nutraceuticals, Gene mod techniques, (Nestlé, Unilever, Kraft) Additives Pharmaceutical Co Gov’t agencies & Print and online magazines (e.g. Novartis Medical Nutrition) policy-makers 5/6/2010
  • 38. Usage Increased During first six months: Over 42 000 full text article requests Over 32 000 full pages viewed by over 6 000 different visitors to the website Visitors were from 120 different countries while subscriptions had been from 14 countries 2009: 47 330 unique visitors Over 500 000 downloaded articles Visitors were from 182 countries, with the US accounting for 20% of traffic. 5/6/2010
  • 39. OPEN ACCESS AND INDUSTRY: OPPORTUNITIES & CHALLENGES 5/6/2010
  • 40. Knowledge sharing The European Research Area long-term vision based on the broad Lisbon goals promotes ”sharing and using knowledge across sectors and boarders”. Research collaboration and knowledge transfer between public research organisations, particularly universities and industry, can be improved. 5/6/2010
  • 42. Examples of relationships to industry Research staff publish in OA journals Sponsorship of journal in key field Sponsorship of publication fees Sponsorship of a special publication (supplement) Launch a journal 5/6/2010
  • 44. Final thoughts on OA and industry Publishing R&D results OA gives wider visibility, among a greater number of target groups Open Access to scholarly literature combined with new tools and services that leverage open access content, will accelerate the pace of discovery Take advantage of emerging search tools Stay abreast of developments in emerging search tools Open Access can potentially create easier access to the research being carried out within the public sector, leading to greater cooperation Networking, OA publishing and products leveraging OA content, might require industry to adopt policies for staff engagement with these Can the author retain copyright? Should the company retain copyright? Which networking sites are approved? What materials can be placed on these sites and shared? 5/6/2010
  • 45. Caroline.Sutton@co-action.net www.Co-Action.net 5/6/2010