STEP Group, an Omaha-based event marketing firm creating unique, memorable and engaging experiences. From brand unveilings and fashion productions to product launches and grand openings, STEP Group enhances brand visibility through event design and production. Slide Contents: What is Event Marketing? (pg. 2) STEP Group Case Studies (pg. 3 – 16)

1. STEP Group is an Omaha-based event marketing firm
creating unique, memorable and engaging experiences.
From brand unveilings and fashion productions to product launches and
grand openings, STEP Group enhances brand visibility through
event design and production.
STEP up your brand experiences!
Attached:
What is Event Marketing? (pg. 2)
STEP Group Case Studies (pg. 3 – 16)
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2. WHAT IS EVENT MARKETING??
Throughout our daily lives, sensory overload and constant messaging bombard us. Most people have become
numb to the traditional marketing approaches of billboards, print, radio and TV, simply “tuning-out” the
messages advertisers are paying millions to communicate.
Transcend the noise with live interactive events that create immediate, top-of-mind awareness for your
brand. With memorable and targeted engagement, take your brand exposure to the next level and appeal to
guests in an event environment. STEP Group will set the right event tone and style to build awareness about the
event and spotlight your brand.
Product sampling, live events and unique consumer engagement strategies yield a high return on investment
within a marketing and advertising platform. Create an experience for existing and potential customers and a buzz
for your brand by putting your message in a non-traditional platform that will speak directly to where your
customers live and play - shortening the sales cycle and improving sales conversion times.
The goal of effective event marketing is to place your brand message in front of prospects likely motivated to take
positive action and work with STEP Group to leverage your brand’s event-based presence.
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3. CLIENT: ELISA ILANA
EVENT: Fashion’s Night Out 2012
BRAND:
“Elisa Ilana Jewelry is the premier retailer of fine fashion jewelry. Elisa Ilana offers a variety of styles, at
a wide spectrum of prices, for every occasion. Whether you're going for fun and flirtatious or classic
and couture, you'll find jewelry that perfectly compliments your individual style.”
OBJECTIVES:
 Create buzz around Elisa Ilana brand & storefront via Elisa Ilana’s Fashion’s Night Out event
promotions
 Encourage local consumers and prospective customers to visit Elisa Ilana storefront; generate in-
store traffic
 Produce a remarkable customer experience at the event and create event ambience, associated
with Elisa Ilana brand
 Reinforce upscale, accessible luxury brand that is Elisa Ilana; help diminish brand “identity crisis”
OUTCOMES:
 Grew facebook fans and emailing list
 New customer base attended event and majority of event attendees had never before been to
Elisa Ilana storefront
 Photo shoot from live event created content for spring 2013 look book and Omaha advertising
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4. ELISA ILANA: FASHION’S NIGHT OUT
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5. CLIENT: AKSARBEN CINEMA
EVENT: Omaha Says Farewell: Oprah Finale Event
BRAND:
An upscale locally owned and operated movie theater focused on exceptional movie-going experiences,
high-level customer services and welcoming environments.
OBJECTIVES:
 To increase public and prospective customer awareness through upscale special event
 Showcase the exclusive elements of the theatre for both movie patrons and as a unique event venue
OUTCOMES:
 Created buzz around Omaha’s newest cinema
 Increased facebook followers
 Aksarben Cinema and event featured on ABC’s “Good Morning America”
 Featured on KMTV with pre- and post-event footage and targeted promos
 Brand exposure/awareness citywide; data from event attendees showed guests’ zip codes and the
majority were from outside the theater’s neighborhood
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6. AKSARBEN CINEMA: OPRAH FINALE EVENT
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7. CLIENT: FOCUS RED MANGO
EVENT: Red Mango North Downtown Grand Opening
BRAND:
Red Mango Mission - To help our customers treat themselves well with the healthiest and best tasting frozen
yogurt, smoothies, beverages and quick refreshments.
Focus Red Mango – Omaha/Lincoln franchisee
OBJECTIVES:
 Introduce Omaha to newest Red Mango location, directly adjacent to new TD Ameritrade Stadium, home of
the NCAA College World Series
 Engage customers with the Red Mango brand and identify the storefront’s relationship with the downtown
urban community
 Generate support for North Downtown community by giving back a portion of the proceeds of yogurt sales
to local non-profit, Hope Center for Kids
OUTCOMES:
 Acknowledgement by Red Mango founder and event content sharing on Red Mango’s corporate social
media platforms
 Focus Red Mango leads nation in social media activation
 Corporate interest in event marketing
 Expansion into downtown Omaha market and presence at NCAA College World Series
 Strengthened community partnerships; Hope Center students receive career/job training at Red Mango
North Downtown
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8. FOCUS RED MANGO: NORTH DOWNTOWN GRAND OPENING
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9. END CLIENT: OPERA OMAHA
STEP GROUP CLIENT: CLARK CREATIVE GROUP
EVENT: A Mixer in Mad Style
Clark Creative Group – Omaha advertising agency representing Opera Omaha – sought out STEP Group to
collaborate on opera season campaign with strategic tie-in to a live event.
BRAND:
Opera Omaha, the only professional opera company in Nebraska, produces a season of original mainstage
productions and smaller productions as well as musical events throughout the community. Opera Omaha in 2012-
2013 is focused on the “Opera Experience” – engaging both existing and prospective opera fans in events that
support their mission.
OBJECTIVES:
 Create an event to change perceptions of and generate support for opera among an untapped
demographic.
 Promote awareness amongst attendees about Opera Omaha programming while creating a fun, low-pressure
atmosphere to meet & mingle.
 Share Opera Omaha message through informal conversation, updates, program or other methods of
communication to event attendees.
 Incentivize event attendees to be present at performances of “The Marriage Contract” opera by creating
added value or other draw.
OUTCOMES:
 Record event attendance
 Exposure to new and diverse demographic
 Positive brand association – “Opera cultivates amazing experiences”
 Media exposure & enthusiastic response from pre-event promotions through guerilla marketing
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10. OPERA OMAHA: A MIXER IN MAD STYLE
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11. CLIENT: ENTREPRENEURS’ ORGANZIATION (Nebraska Chapter)
EVENT: Club EO (Private Holiday Party)
BRAND:
A global business network with local chapter in Nebraska, Entrepreneurs’ Organization (EO) enables small and
large business owners to learn from one another, leading to greater business success and an enriched personal
life. With a vision to build the world's most influential entrepreneur community and mission of supporting
entrepreneurial education, EO engages entrepreneurs to learn and grow.
OBJECTIVES:
 Produce a creative, outside-the-box event to engage current membership, welcome new/prospective
members, and make an impact with Strategic Alliance Partners, i.e. program sponsors
 Stimulate event attendee “mixing” with unique strategies and interactive activities
 Create an unforgettable holiday party experience with complete attention to detail and exceptional
execution
OUTCOMES:
 Event nominated for national recognition, gains prestige for EO Nebraska chapter
 Reignited EO Nebraska’s interest in event-based engagement; EO looking to expand event portfolio in 2013
 Positive member feedback; built anticipation for future EO events
 Engaged partner/sponsors to strengthen existing relationships
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12. ENTREPRENEURS’ ORGANZIATION: CLUB EO
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13. CLIENT: MUVIN
EVENT: Müvin Omaha Launch
BRAND:
Müvin, an online and mobile platform that streamlines the home buying experience collects Realtors’ listings in a
particular market and connects listings to buyers, based on more personal criteria. Unlike the standard tools used
in real estate searches, Müvin members can search for home features they love, save these features to their
personalized Homeboards™, and share this information with their agent. Müvin provides other ways for
consumers and agents to connect and collaborate including scheduling appointments, managing real estate
related activities, and providing guidance through the entire experience from contract to close.
OBJECTIVES:
 Educate Omaha Realtors and create brand awareness for Müvin product/platform
 Provide engaging event experience for attendees
 Incentivize Realtors to register for Müvin at event (with event-only discounted rate)
 Attract 15-20% of Omaha Realtors to event
 Provide platform to create and share event-related content
OUTCOMES:
 Brand recognition in Omaha market with top-producing Realtors
 Provided an educational opportunity for Realtors to learn about the functions and benefits of Müvin
 Engaged attendees and piqued interest; Müvin team was able to quickly reconnect after the event and
leverage Realtors’ enthusiasm and gain valuable feedback
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14. MUVIN: OMAHA LAUNCH
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15. CLIENT: PROPERTYBANC
EVENT: Omar Building Exclusive Sneak Peek
BRAND:
The Omar Building, managed by commercial real estate firm, PropertyBanc, is a historic Omaha, Nebraska
landmark (former home of the Omar Baking Company) and with a recent renovation, the Omar was ready to
welcome prospective tenants for office/studio build-out and event professionals to its new 16,000 sq. ft. event
venue.
OBJECTIVES:
 Create an event for creative/artistic community of Omaha and potential clients to book event venue (e.g.
caterers, bridal coordinators, event planners)
 Generate buzz and enthusiasm around venue and interest in studio space rental
 Capture event attendee information for future sales (once venue catering/management is established)
OUTCOMES:
 300+ guests attended the “sneak peek” open house and provided contact information to event host
 Event attendees were able to be introduced directly to the property management team to begin building
new relationship
 Event professionals who attended the event referred the space to brides, gala committees, caterers and
event planners; 15 event venue rental inquires received immediately following the event
 Guests enjoyed viewing the newly renovated space and provided positive feedback to property management
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16. PROPERTYBANC: OMAR BUILDING OPEN HOUSE
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