2. BUSINESS OBJECTIVES SOLUTION RESULTS
• Build a robust online experience • Demandware Commerce cloud- • The new Brooks site on the
to showcase the Brooks brand based platform keeps the focus Demandware Commerce
and products off software development platform contributed to the
• Empower the Brooks and on merchandising and company’s overall growth in
ecommerce team to quickly marketing 2011, which included a 34
and easily update the site with • Demandware’s mobile percent increase in overall
new content and products commerce solution enabled the brand sales revenue and a 37
development of a feature-rich percent increase in domestic
• Run and manage ecommerce revenue
and mobile commerce sites mobile commerce site
from one central unified • Demandware partners
commerce platform streamlined the design and
• Gain more control over the implementation process
development and execution
of innovative merchandising
initiatives designed to meet the
needs of customers
According to Meredith Han, global director of ecommerce With Demandware’s innovative merchandising capabili-
at Brooks Sports, “As the Brooks brand continued to pick ties, the Brooks ecommerce team is fully empowered to
up speed within the running community, we knew we meet the needs of its high performance athletic custom-
needed to provide an online destination for our customers ers. Demandware’s cloud-based model provides a secure,
where they could not only learn about our latest products world-class operating environment with built-in scalabil-
and technologies, but also improve the way they make pur- ity to handle peak traffic periods. Han continued, “We let
chases through the site. Demandware is a robust platform Demandware take care of web availability, so the rest of
that allows us to have a reliable and safe shopping destina- us can focus on what we do best – making our customers
tion for our customers, while also upgrading our online mer- happy.”
chandising capabilities, and making it easier for our con-
sumers to find product and relevant multimedia content.”
“We let Demandware take care of web availability so the
rest of us can focus on what we do best – making our
customers happy.”
– Meredith Han, Global Director of
eCommerce, Brooks Sports
Shortly after the launch of its new ecommerce site,
Brooks also used Demandware to develop and launch
a mobile commerce site to give its customers ac-
cess to rich product information on the go. The mobile
site mirrors elements available on brooksrunning.com
including: links to shoes and running gear; a store locator;
and a shopping cart. Brooks plans to continue development
of its mobile commerce site to incorporate multimedia and
interactive features that are available on the main web-
site, providing customers with a seamless cross-channel
experience.
