5. Three easy steps
1.Lay the foundation.
2.Consider the story.
3.Blend methods together.
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6. STEP 1:
LAY THE FOUNDATION
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7. Itâs time to rethink what you do
and how you do it.
Are you a NewsPAPER or a
newsMAGAZINE?
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8. Are you truly a newspaper?
Do you publish every day?
Every other day? Weekly?
Do you have traditional
âsectionsâ â News, features,
sports, etc.?
Are you âshapedâ like a
newspaper (broadsheet)?
Can you publish breaking
news? Developing stories?
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9. If not, consider being
a newsmagazine.
Publish less frequently.
Tackle larger, in-depth
stories.
Graphic cover, teasers to
inside coverage, table of
contents, coverage of special
topics in a centerspread, as
featured on the cover.*
*per NSPA Guidebook guidelines
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10. Then, get a website.
Breaking news
Audio and visual storytelling
Updates
Interactive elements
Social media
Basically, a place for
information to âliveâ
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11. STEP 2:
CONSIDER THE STORY
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12. How is each story best told?
Audio/visual stories need
audio/visual outlets.
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13. How is each story best told?
Audio/visual stories need
audio/visual outlets.
Breaking stories need
breaking news outlets.
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14. How is each story best told?
Audio/visual stories need
audio/visual outlets.
Breaking stories need
breaking news outlets.
Some stories are told best in
photos.
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15. How is each story best told?
Audio/visual stories need
audio/visual outlets.
Breaking stories need
breaking news outlets.
Some stories are told best in
photos.
And some storiesâ
compelling onesâstill need to
be written.
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16. STEP 3:
BLEND METHODS TOGETHER
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20. Brainstorm topic:
2012 election
When does your print issue come out? Before Nov. 6?
What can you tell readers that they donât already know? What do
they need to know?
What tools (print and online) can you use to tell the story?
How can you get readers involved?
Whatâs something new that you can provide?
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21. How weâre covering it:
Print
âą Acumen election issue
Web
âą Mini-site (hilite.org/election)
âą Polls/surveys
âą Social media (hashtag?)
âą Links to election tools
âą Blogs/election night âchatâ
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22. To recapâŠ
1.Lay the foundation.
2.Consider the story.
3.Blend methods together.
Sunday, September 30, 12
23. Thank you.
Jim Streisel, MJE, Carmel
(IN) High School
jstreise@ccs.k12.in.us
www.slideshare.net/
CarmelJim
Sunday, September 30, 12