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CARRIE WERNICK and ARIANA CRUZ,[object Object],STRATEGICPLAN,[object Object],CONTENT,[object Object],Minimista™,[object Object],CONTENT,[object Object],BACKGROUND INFORMATION,[object Object],SUMMARY,[object Object],COMPANY DESCRIPTION,[object Object],SERVICE DESCRIPTION,[object Object],THE MARKET,[object Object],THE ORGANIZATION,[object Object],FINANCIAL ANALYSIS,[object Object]
CARRIE WERNICK and ARIANA CRUZ,[object Object],STRATEGICPLAN,[object Object],BACKGROUND INFORMATION: VISION STATEMENT,[object Object],VISION STATEMENT,[object Object],To become the nation’s go-to modeling agency for petite women.,[object Object]
CARRIE WERNICK and ARIANA CRUZ,[object Object],STRATEGICPLAN,[object Object],BACKGROUND INFORMATION: MISSION STATEMENT,[object Object],MISSION STATEMENT,[object Object]
CARRIE WERNICK and ARIANA CRUZ,[object Object],STRATEGICPLAN,[object Object],BACKGROUND INFORMATION: OBJECTIVES,[object Object],OBJECTIVES,[object Object]
CARRIE WERNICK and ARIANA CRUZ,[object Object],STRATEGICPLAN,[object Object],COMPANY DESCRIPTION,[object Object],Ownership,[object Object],Minimista is a partnership owned by Carrie Wernick and Ariana Cruz. ,[object Object],Start-up Plan / Company History,[object Object],Minimista is an online-based magazine that provides awareness, information, and inspiration for our agency’s target audience, petite women. We aim to find our models employment opportunities by representing the model as an agent. Our agency receives a profit by serving as the link between the model and a need in the market. ,[object Object],Facilities and Location(s),[object Object],We are located on East 33rd street, between Madison Avenue and Park Avenue, in Manhattan, on the Ninth floor. ,[object Object]
CARRIE WERNICK and ARIANA CRUZ,[object Object],STRATEGICPLAN,[object Object],SERVICE DESCRIPTION,[object Object],Products / Lines / Services offered:,[object Object],[object Object]
Scehdule photoshoots and bookings with third parties
Connect the model with work
Create comp cards, resumes, referrals, etc. Differences in products / Lines / Services compared to competitors,[object Object],[object Object]
Only management team posts on the company website and other internet sources
We have less ads than other competitors (more exclusive)
We have a very specific demographic unlike other competitors,[object Object]
CARRIE WERNICK and ARIANA CRUZ,[object Object],STRATEGICPLAN,[object Object],THE MARKET,[object Object],The typical private customer,[object Object],Gender: Female,[object Object],Age: 18-25,[object Object],Education: Highschool/College,[object Object],Occupation: Any,[object Object],Lifestyle/culture: Classy, unique, down-to-earth, dedicated ,[object Object],The typical business customer,[object Object],Line of business: Fashion/Photography/Talent Agency,[object Object],Size/staff: Intimate or Well known,[object Object],Age: Any,[object Object],Geographical factors / limits,[object Object],Domestic: Urban setting,[object Object],International: Global,[object Object],Physical or online? Both,[object Object],Assumed number of customers,[object Object],First year-50,[object Object],Average amount spend per customer?,[object Object],(2) First year-983,040,[object Object]

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