1. MARKET OPPORTUNITIES (APAC)
FOR SYNTHETICS IN MEATS
Carlos Velastegui
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2. Criteria
• Countries of interest:
o
o
o
o
o
o
o
o
Japan
Australia
South Korea
Singapore
Malaysia
Indonesia
Philippines
Thailand
• Synthetic Ingredients:
o
o
o
o
o
o
Sodium Lactate
Lactic Acid
Potassium Lactate
Sodium Diacetate
Potassium Diacetate
Lactates
Reference Information
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3. Japan
• # Meat products introduced since 00’: 896
o # Synthetics: 1 (0.11%)
• Sodium Lactate – 1 (released 2012)
• Lactates are present in approx. 98.7% of Chilled
Processed Meat products
Source:Mintel GNPD and Euromonitor International Statistics
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4. Japan – MARKET SIZE
Chilled Processed Meat
• $10,416.9 million (2011)
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• 952,000 tonnes or
2,098,800,740 lbs. (2011)
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5. Australia
• # Meat products introduced since 00’: 501
o # Synthetics: 47 (9.4%)
• Sodium Lactate – 28
• Lactic Acid – 10
• Potassium Lactate – 9
Source:Mintel GNPD
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6. Australia
continued…
• Synthetics Trends
Source:Mintel GNPD
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7. Australia – MARKET SIZE
Chilled Processed Meat
• $673.9 million (2011)
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• 117,000 tonnes or
257,940,847 lbs. (2011)
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8. South Korea
• # Meat products introduced since 00’: 459
o # Synthetics: 9 (1.97%)
•
•
•
•
Sodium Lactate – 5
Lactic Acid – 2
Potassium Lactate – 1
Sodium Diacetate – 1
Source:Mintel GNPD
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9. South Korea
continued…
• Synthetics Trends
Source:Mintel GNPD
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10. South Korea – MARKET SIZE
Chilled Processed Meat
• $857 million (2011)
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• 141,900 tonnes or
312,835,950 lbs. (2011)
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11. Singapore
• # Meat products introduced since 00’: 160
o # Synthetics: 17 (10.6%)
•
•
•
•
Sodium Lactate – 9
Lactic Acid – 3
Potassium Lactate – 5
Sodium Diacetate – 2
Source:Mintel GNPD
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12. Singapore
continued…
• Synthetics Trends
Source:Mintel GNPD
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13. Singapore – MARKET SIZE
Chilled Processed Meat
• $36 million (2011)
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• 7,000 tonnes or
15,432,358.4 lbs. (2011)
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14. Malaysia
• # Meat products introduced since 00’: 120
o
# Synthetics: 3 (2.5%)
• Sodium Lactate – 3
Source:Mintel GNPD
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15. Malaysia
continued…
• Synthetics Trends
Source:Mintel GNPD
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16. Malaysia – MARKET SIZE
Chilled Processed Meat
• $80.4 million (2011)
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• 22,300 tonnes or
49,163,084.5 lbs. (2011)
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17. Indonesia
• # Meat products introduced since 00’: 187
o # Synthetics: 4 (2.1%)
• Sodium Lactate – 1*
• Potassium Lactate – 2
• Sodium Diacetate – 2
Source:Mintel GNPD
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18. Indonesia
continued…
• Synthetics Trends
Source:Mintel GNPD
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19. Indonesia – MARKET SIZE
Chilled Processed Meat
• $97.4 million (2011)
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• 14,200 tonnes or
31,305,641.2 lbs. (2011)
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20. Philippines
• # Meat products introduced since 00’: 487
o
# Synthetics: 4 (0.82%)
• Sodium Lactate – 2
• Potassium Lactate – 2
Source:Mintel GNPD
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21. Philippines
continued…
• Synthetics Trends
Source:Mintel GNPD
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22. Philippines – MARKET SIZE
Chilled Processed Meat
• $343.6 million (2011)
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• 108,200 tonnes or
238,540,168 lbs. (2011)
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23. Thailand
• # Meat products introduced since 00’: 291
o
# Synthetics: 2 (0.69%)
• Sodium Lactate – 2
• Sodium Diacetate – 1*
Source:Mintel GNPD
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24. Thailand
continued…
• Synthetics Trends
Source:Mintel GNPD
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25. Thailand – MARKET SIZE
Chilled Processed Meat
• $53 million (2011)
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• 11,000 tonnes or
24,250,848.8 lbs. (2011)
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26. Market Sizes – RANKING SUMMARY
1.
2.
3.
4.
5.
6.
7.
8.
Japan – $10,416.9M , 952,000 tonnes
South Korea – $857M, 141,900 tonnes
Australia – $673.9M, 117,000 tonnes
Philippines – $343.6M, 108,200 tonnes
Indonesia – $97.4M, 14,200 tonnes
Malaysia – $80.4M, 22,300 tonnes
Thailand – $53M,11,000 tonnes
Singapore – $36M, 7,000 tonnes
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27. Key Conclusions
• Synthetic Ingredients* were included in 2.81% of all new
meat product launched since the year 2000
• Singapore has the highest % of products launched incl.
synthetic ingredients
• Australia has the highest number of products launched
incl. synthetic ingredients
• Except in Indonesia, Sodium Lactate is the most widely
used synthetic ingredient present in new meat products
• 0 products incl. Potassium Diacetate
Source:Mintel GNPD
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28. THANK YOU
Reference Information
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