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Sizmek honours :: Online Video
- 1. © 2014 Sizmek, Inc. all rights reserved. Sizmek Honours: Online Video Advertising Carlos Lopez-Plandolit – Creative Sales Engineer June 2014
- 2. 5.7 MM 5,100 Households with TV in the UK Boxes from BARB GRPs (%) Reach (%) × Average frequency (#) © 2014 Sizmek, Inc. all rights reserved.
- 3. [Date][Footer] 3 0 50 100 150 200 250 300 350 400 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 TABLET 365% MOBILE 235% OTT DEVICES 125% PC 10% Video is everywhere 100% year on year growth in instream video advertising Over 30% of rich media now includes video 55% of broadband homes using connected TVs Source: eMarketer © 2014 Sizmek, Inc. all rights reserved.
- 4. [Date][Footer] 4 4 Internet Global Traffic will be video by 2018 (8% of it will be HD) Source: Cisco VNI © 2014 Sizmek, Inc. all rights reserved.
- 5. [Date][Footer] 5 5 OVER 3/4 OF GLOBAL CONSUMERS WATCH ONLINE VIDEO – WHETHER PCs, CONNECTED TVs OR MOBILE © 2014 Sizmek, Inc. all rights reserved.
- 6. We Know Video 4/8/14© 2014 Sizmek, Inc. all rights reserved. 6 4B+Impressions per month 10K+Campaigns 1,600+Brands 1,000+Publisher partners 42Countries
- 7. 1st Online Video Ad 1st Interactive Pre- Roll 3rd Party Served IAB Introduces VPAID 2.0 VPAID 2.0 VAST 1.0 IAB introduces VAST Sizmek wins Video Rising Stars 2000 2003 2008 2012 2013 2013 First Dual Screen campaign across TV & Online © 2014 Sizmek, Inc. all rights reserved.
- 8. So what are VAST and VPAID? 8 VAST (Non-Interactive video): Video Ad Serving Template (Latest version: VAST 3.0) Non-Linear (Non-Linear) with companion Linear VPAID (Interactive video): Video Player Ad Interface Definition (Latest version: VPAID 2.0) Types: © 2014 Sizmek, Inc. all rights reserved.
- 9. How can VAST and VPAID help me? Before… After… © 2014 Sizmek, Inc. all rights reserved.
- 10. Greater Measurement 4/8/14© 2014 Sizmek, Inc. all rights reserved. 10 Fully integrated into Sizmek Analytics Impressions Clicks Interactions Video Started 25% Played 50% Played 75% Played Video Completed Replay Pause Mute Unmute Full Screen Start Full Screen End Full Screen Pause Expansion Video within video Adjusted Unique Reach Interaction Rate Custom Interactions Video Completion Rate Video Played with Sound Video played with sound rate Video Replayed Video Replayed Rate Video Started Video Started Rate Video Paused Unique Video Viewers Impressions with a specific panel expansion User initiated expansion rate User initiated expansions Total expansions Impressions with a Panel Expansion Video Paused Rate Ad Replayed Ad Replayed Rate Unique Clicking Users Unique Clicking Users Rate Unique expanding users Unique expanding users Action Rate Impressions Clicks Video Started 25% Played 50% Played 75% Played Video Completed Replay Pause Mute Unmute Adjusted Unique Reach Video Completion Rate Video Played with Sound Video played with sound rate Video Replayed Video Replayed Rate Video Started Rate Video Paused Unique Video Views Video Paused Rate OVER 20+NON- INTERACTIVE METRICS OVER 40+INTERACTIVE METRICS + DWELL
- 11. Crafting a better experience 4/8/14© 2014 Sizmek, Inc. all rights reserved. 11 8XEngagement of Non-Interactive Video 2XPurchase Intent of Non-Interactive Video Boost in Brand Awareness over Non-interactive Video 51%
- 12. Multiple template-based formats BreakoutSidebar - Nielsen OBE - Time Sync - Logo Kit -AdAppterBar -Filmstrip - © 2014 Sizmek, Inc. all rights reserved.
- 13. Mango - Filmstrip Can’t see the video? Click here © 2014 Sizmek, Inc. all rights reserved.
- 14. Nissan - Timeline Can’t see the video? Click here © 2014 Sizmek, Inc. all rights reserved.
- 15. American Apparel - Sidebar Can’t see the video? Click here © 2014 Sizmek, Inc. all rights reserved.
- 16. Lexus – Custom Can’t see the video? Click here © 2014 Sizmek, Inc. all rights reserved.
- 17. Video Ad Designer Self-service Interactive Video Ad Builder No need for Flash or creative developer Use existing pre-roll video and easily add interactive apps Create InStream ad in 10 minutes © 2014 Sizmek, Inc. all rights reserved.
- 18. Samsung AdAppter © 2014 Sizmek, Inc. all rights reserved.
- 19. Samsung AdAppter 0% 5% 10% 15% 20% Benchmark Samsung Interaction rate 9.3% 15.9% © 2014 Sizmek, Inc. all rights reserved.
- 20. Samsung AdAppter 0% 5% 10% 15% 20% Benchmark Samsung CTR 6.98%1.33% © 2014 Sizmek, Inc. all rights reserved.
- 21. Intelligent Optimization Improve relevance and boost performance across channels and screens 4/8/14© 2014 Sizmek, Inc. all rights reserved. 21
- 22. 4/8/14© 2014 Sizmek, Inc. all rights reserved. 22 Flash + VPAID Video + VAST Creative Versioning + Audience Targeting Dynamic Creative Use 1st/3rd party data to personalize your message across any channel and screen with dynamic video, audio, graphics and more Retarget audiences with custom video messages based on past brand interactions Layer on any number of interactive and social elements
- 23. Impossible Software – Dynamic Video
- 24. Evaluating Media Strategies 4/8/14© 2014 Sizmek, Inc. all rights reserved. 24 Trusted insights on verification and audience measurement 65B+Impressions per Day Reach Frequency GRP Ad Serving VideoCategorySafetyQuality ✓
- 25. On the Horizon Ongoing advanced concepts and initiatives © 2014 Sizmek, Inc. all rights reserved.
- 27. Connected TV Experiences 4/8/14© 2014 Sizmek, Inc. all rights reserved. 27
- 29. © 2014 Sizmek, Inc. all rights reserved. 294/8/14
Hinweis der Redaktion
- 27.4 million households with TV http://www.barb.co.uk/resources/tv-facts/tv-ownership?_s=4 BARB has boxes in 5,100 houses http://www.barb.co.uk/resources/reference-documents/faq?_s=4 That represents 0.19% GRP: Gross Rating Point BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.
- Connected TV’s: http://research.yougov.co.uk/services/connected-tv/ Mobile devices: http://www.emarketer.com/Article/UK-Mobile-Phone-Video-Viewers-See-Double-Digit-Growth-Through-2016/1009941
- To give you a sense of our scale and reliability, we’re delivering over 4B instream impressions per month. These particular numbers all respresnt instream – but if we were to include all video (instream and rich media w/ video), these numbers double or triple. In-stream Only Over 10K campaings 2012-Present Over 1600 brands 2012-Present Instream and Rich Media with Video Over 7B+ impressoins per month Over 3000 brands 2012-Present Over 30K campaigns 2012-Present
- http://www.admonsters.com/blog/introduction-vast
- http://www.admonsters.com/blog/introduction-vast
- As unique as in-stream related data may seem, don’t gloss over it too quickly. The insights you can gain on creative performance in rich media and in-stream (and even in social) are complementary. Identifying the creative that works – and for which audiences – are critical to optimization. To give agencies one more point of comparison, we now incorporate Dwell into our interactive video metrics. It’s a great way to guage interest level of an interactive ad – and even compare it to some of your more advanced rich media executions.
- A lot of advertisers believe interactive is too costly, too difficult... They see it as an extra. A premium. But we think the benefits speakfor themselves. These are some stats to put things in perspective. The brand lift metrics were highlighted early this year at the IAB Leadership Summit. Interactive is here, it’s real – and it’s not just for premium publisher buys anymore 8X: Sizmek data 51%/2X: IAB Press Release - http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-021014
- But creative is only part of the story…how you choose to put it use is just as critical to boosting success. Think about all the video at your disposal - from broadcast to branded entertainment to social video to content produced exclusively for digital marketing. You may have more than you realize. Put your creative to work with A/B testing, reuse market specific TV spots with geotargeting, and even consider running not just one, but two or three different interactive ads and optimize against performance.
- Lets talk about a specific aspect of optimization – dynamic creative. It continues to be a hot topic because personalized, highly relevant targeted messages resonate with consumers and drive conversion. But instead of relying on video point solutions that lead to even more data silos, more systems and more complexity, manage dynamic creative for display, rich media and video all in one place. With Sizmek, agencies can decide what type of dynamic experience and targeting strategy is best suited for each campaign. If using Flash and VPAID, it’s relatively easy to expand the experience to be interactive. On the other hand, you could opt for truly dynamic video – where the customizations are rendered into the video itself – giving you the opportunity to reach audiences on mobile, in social, and even on YouTube. Last year one of our automotive clients did that very thing. They wanted to retarget audiences with a video message related to the vehicle they were interested in. They setup retargeting tags on their site, and then used dynamic creative to convert a single spot intended for national audiences into dozens of spots that each reflected different vehicles or offers.
- It’s difficult to not talk about video verificaiton, video viewability and GRPs. There are number of ways to evaluate content for verification – including using panels or keyword-based solutions. We opted for something better. The same technology that processes over 65B impressions per day – and classifies nearly 95% of all RTB inventory - is the driving force behind our solution. There’s simply no need to rely on incomplete or inaccurate data from panels – or deal with the inherent limitations of keywords. Sizmek performs semantic analysis at a page level to truly to understand the content. By looking at the content holistically, using words, patterns of words and predictive technology to understand page meaning, Sizmek can differentiate between cruise ship disasters and the ultimate vacation getaway; or between a recipe that calls for red hot chili peppers and the band that keeps on rocking. From a viewability standpoint, we’re proud to be an active member in OpenVV. [Video Verification is currently in a closed beta. For interest in participation, contact Sean Wagner] Whereas verification and viewability are all the rage because so much video inventory is being traded on networks, exchanges or through DSPs, audience measurement and the GRP are shaping up to be a critical element for driving larger brand marketing dollars toward digital – especially towards premium publishers. To support the latter, we’re integrating with both comScore vCE and Nielsen OCR. By combining these data sets with Sizmek ad serving data and customer-entered goals, agencies will have greater visibility into their audience and have an opportunity to capitlize on positive results – or quickly react to adverse trends. This is just another example of Sizmek’s commitment to the Open Ad Stack Initiative (OASI). [Closed Beta for Audience Suite begins in Q2. For interest in participation, contact Mike Lamb]
- I’d like to leave you with two more initiatives that we’ve been working on in our labs…
- Sizmek….See and be seen