2. Why build your own online community?
Social networking is an essential communication tool for the travel industry.
There are hundreds of online communities already in existence that
organisations should engage with including;
BUT ultimately the aim of using these should be to drive traffic back to
your website to encourage conversions
3. Why build your own online community?
If you have good brand awareness and a high
loyalty factor, then why not make the most of
this within your own website, under your own
branding
There are many great benefits of building your
own community on your website
Image: Salvatore Vuono / FreeDigitalPhotos.net
4. Benefits of building your OWN
online community
Provides a long term marketing and
communications channel
Provides your customers with a sense of
ownership and trust
Helps to encourage repeat visits to your
website
Increases browsing time on your website
Image: Graur Razvan ionut / FreeDigitalPhotos.net
Significantly increases the interaction on
your site as a whole
Collect rich and varied content about your
members experiences
5. Benefits of building your OWN
online community
Gather extensive valuable and relevant
information about your members
Gather targeted information about
destinations or member experiences
Deliver relevant information to your
members to help inspire conversations and
repeat bookings
Encourage member activity by rewarding with
points or providing incentives
6. Benefits of building your OWN
online community
Deliver targeted advertising based on what
your members have told you about where they
want to travel next
Reviews and comments from trusted
members of your community has an influencing
power far greater than any brochure or advice
from travel agencies, so an online community
will enhance your online conversion rates
....
7. Our solution: Visitor Review
A white-labelled social media and social
networking solution
As well as bringing all the benefits of social
media and user generated content to your
website, Visitor Review now also provides
you with your own social networking solution
Features all the functionality you would
expect from a social networking website,
however it does all of this within your own
brand
8. Our solution: Visitor Review
Enables organisations to create their own
unique own online community
Organisations can gather important and
relevant information about their customers
Reinforces your brand whilst building strong
customer loyalty and trust
9. Visitor Review: members area features
Profile page
Each member can create a profile page including information on ‘next places they want to visit’ or
the next services of yours they would like to experience. You set the questions and so gather
information that is highly valuable and relevant for your business
Internal mailbox
Members can communicate with
other members through the
internal mailbox. Members can
also receive messages from you
with special offers or
competitions, increasing customer
loyalty
Create photo albums
Members can create photo
albums that they can share with
other members which increases
browsing time, encourages repeat
visits & activity within your
community. These photos can be
used in other marketing
10. Visitor Review: members area features
Subscriptions to destination or
activities
Members can subscribe to certain destinations or
categories and any reviews added to your site
tagged with these criteria will be sent to them
automatically. This can be delivered to them daily,
weekly or monthly. Members can subscribe to
multiple destinations or categories. This
encourages repeat visits
Create Groups
Members can create their own interest groups
to share information with other like minded
travellers & invite others to join, increasing
your site’s interactivity
11. Visitor Review: members area features
Create playlists
Members can save photos,
videos and reviews for later Upload reviews
viewing, encouraging repeat Members can upload reviews,
visits photos and videos of their
experiences and share these
with their ‘friends’ within the
community, increasing
Awards & Points browsing time
You can create awards to help
gather targeted content and
award member prizes to
incentivise members to enter.
Points can also be awarded to
encourage member activity
12. ROI for your social networking solution
Build a valuable loyal membership base. One member
of your OWN community is worth more than one
Facebook member
Gather the information you want to know from your
members and incentivise
Communicate offers to members and monitor click
through rates to offers and enquiries
Find out more about your customers, for example,
where they want to travel next? You can then deliver
relevant advertisements and offers based on this
information
Monitor increase in repeat business
Long term communication opportunities
13. Generating traffic from offsite social media
Crossing over content from your onsite solution to offsite social media
solutions such as Facebook can generate additional visitors to your site
For example, crossing over just 10
reviews to your Facebook page per
month will generate extra visitors up to
2 ½ times your community per month
Your own social media delivered on
these sites, makes offsite campaigns
even more effective but...
Ultimately the aim should be to direct traffic
back to your own website
15. Get in touch
For further information, or to discuss how Visitor Review
can benefit your organisation, please contact:
Anthony Rawlins, Managing Director
Simon Jones, Marketing Director
t: +44 (0)117 9055 195
e: anthony@digitalvisitor.co.uk | simon@digitalvisitor.co.uk
w: www.digitalvisitor.co.uk
