2. BUILD MEMORABLE CAMPAIGNS
WITH TWITTER
@LisaJSz

3. Twitter users are GLOBAL – 200M+ active users globally
3x
annual Twitter
growth in the
Middle East

4. Twitter brings you closer

5. Closer to REAL WORLD EVENTS
Most retweeted Tweet ever
Total Tweets: 31 million election day Tweets
THE
Twitter Internal 2012
SOURCE
@TwitterAds | Confidential

6. Key events SEE INCREASING
ENGAGEMENT
Peak Tweets-per-second
15,358
12,233
10,901
10,245
8,868
6,303
3,966
456
2009
2012
Michael
Jackson
Royal
Wedding
Champions
League
MTV VMAs
(Beyonce)
Superbowl
XLVI
Adele
Grammys
Chelsea vs.
Barcelona
Euro 2012
Final
THE
Twitter Internal 2012, 2009-2012
SOURCE
@TwitterAds | Confidential

7. Twitter is a “mobile first” company
60%
Of active users utilize
Twitter on a mobile device
1 in 6
new users get started on a
mobile device

9. Nike #BlazerHunt
9

10. 60%
Users in MENA use Twitter
while watching TV at home
Source: Compete 2013

11. @TwitterAds | Confidential

12. Audi #SoLongVampires
@TwitterAds | Confidential
12

13. Extend TV engagement to Twitter
#SoLongVampires
@TwitterAds | Confidential

15. Twitter’s targeting capabilities
@ Handle Targeting
Look-a-likes
Interests
Keywords
Target a audience of
influencers
Target users who are
similar to your
followers
Target users based on
their interests
Target users talking
about precise
keywords
Target niche audiences
via custom accounts
Increase
potential reach
Resonate with users
Target real-time
context & intention
Search
Location
Mobile
Gender
Target users searching
relevant keywords
Target users by
country, state or metro
area
Target users by device
& platform
Target users
by gender
Leverage real-time
intent
Narrow in on key
markets
Reach user at pointof-purchase
Increase relevance
@TwitterAds | Confidential
15

16. WHAT DO PEOPLE WANT FROM BRANDS?
@TwitterAds | Confidential
16

17. ENTERTAINMENT
@TwitterAds | Confidential
17

18. Twitter, Inc. |
Internal Only Confidential

19. Tweets
Taco Bell @TacoBell
You’re doing it wrong. pic.twitter.com/WEInWfoe
Hide photo
Twitter, Inc. |
Internal Only Confidential

21. Tweets
Kit Kat @Kit Kat
The fight for @Laura_ellenxx’s affections is on.
@oreo your move #haveabreak
pic.twitter.com/nEM1g7kv

22. Tweets
Oreo Cookie @Oreo
Sorry, @KitKiat we couldn’t resist ...
#GiveOreoABreak pic.twitter.com/nEM1g7kv

23. STUFF
@TwitterAds | Confidential
23

24. @TwitterAds | Confidential
24

25. TO DO GOOD
@TwitterAds | Confidential
25

26. Tweets
Wendy’s @Wendys
RT for a good cause. Each Retweet sends 50¢ to help kids in
foster care. #TreatItFwd
Twitter, Inc. |
Internal Only Confidential

27. SURPRISE & DELIGHT

30. SOCIAL CURRENCY
@TwitterAds | Confidential
30

31. @TwitterAds | Confidential

32. #QUESTIONS
@LisaJSz
@TwitterAds | Confidential
32