Think it's too soon to start preparing for 2012 fundraising? Think again! Earn your overachiever’s gold star and get cracking with ten steps you can use now to raise more money throughout the year. You might know that 40 percent of all online donations come in during December. If so you probably also know you have to start early to make sure your year-end efforts pay off. It takes months of list building, inspiring donors, cultivating them, testing, and analyzing metrics to make the absolute most of year-end opportunities. Alia McKee of Sea Change Strategies, Eric Rardin of Care2 and Dionna Humphrey of Greenpeace discuss concrete ways you can maximize your strategy and tactics in the New Year. You'll learn the most successful fundraising strategies including: -How to create compelling fundraising campaigns that motivate web visitors to make a donation on your website. -Which easy fixes you can make to your donation page, so that donors complete the donation process. -How to communicate with donors before, during, and after they donate money online to your nonprofit and build long lasting relationships. You can also view or download the full audio for this presentation at: https://care2.webex.com/care2/lsr.php?AT=pb&SP=EC&rID=4647147&rKey=02aef36fbf09d35b

1. The Overachiever ’s Guide to Online Fundraising Nine Steps to Kick Start 2012

4. 1. Do what your mother taught you

5. Always say your hello ’s & thank you’s!

7. 2. Make your website an email and donation magnet

15. 3. Test your donate forms

17. Testing issues- what resonates with your list?

19. CHANGE IT! See our overachiever ’s best practice check list.

20. 4. Take your site for a test drive

21. Recruit unsuspecting subjects to help you avoid usability pitfalls

22. 5. Review your traffic

26. Google Ads, other site referral

27. 6. Get to know your supporters

31. 7. Grow your list and welcome them warmly

34. Organic growth, onboarding strategies

36. 8. Find your stories

40. 9. Outline a plan

41. Insert puzzle pieces coming together picture

43. Fundraiser of the Year