The document provides sales index data by geographic region and demographic for various brands across multiple product categories including pharmaceuticals, beverages, packaged goods, financial planning and automotive. For most brands, sales in the top third of geographic regions in the US outperform the national sales index by 30% or more, indicating the predictive power of geography over demographics for sales.

1. Geographic Mapping by Advertising Category

2. DTC Arena: The Major Leagues

5. Pharmaceutical

6. The best 1/3 of the US indexes at 148 The best age demo only indexes at 111 Source: IMS prescription data, MRI Rx Allergy Relief

7. The best 1/3 of the US indexes at 140 The best age demo only indexes at 97 Source: NPA-MSA Audit, IMS Health; MRI Double base Rx Cholesterol Medication

8. Beverages

9. The best 1/3 of the US indexes at 153 The best age demo only indexes at 124 Source: IRI/MRI Coke Classic

10. The best 1/3 of the US indexes at 148 The best age demo only indexes at 108 Diet Coke Source: IRI/MRI

11. The best 1/3 of the US indexes at 167 The best age demo only indexes at 104 Labatt Blue Source: IRI/MRI

12. The best markets in the US index at 426* The best age demo only indexes at 104 *For this brand, 28 markets account for 90% of sales; those 28 markets represent the “best markets” Labatt Blue Light Source: IRI/MRI

13. The best 1/3 of the US indexes at 182 The best age demo only indexes at 110 Lipton RTS Iced Teas Source: IRI/MRI

14. Packaged Goods

15. The best 1/3 of the US indexes at 131 The best age demo only indexes at 116 DiGiorno Rising Crust Pizza Source: IRI/MRI

16. The best 1/3 of the US indexes at 129 The best age demo only indexes at 102 Hellmann’s and Best Foods Mayonnaise Source: IRI/MRI

17. The best 1/3 of the US indexes at 131 The best age demo only indexes at 123 Kraft Macaroni & Cheese Source: IRI/MRI

18. The best 1/3 of the US indexes at 119 The best age demo only indexes at 100 Lever 2000 Source: IRI/MRI

19. The best 1/3 of the US indexes at 126 The best age demo only indexes at 106 Lifesavers Candy Source: IRI/MRI

20. The best 1/3 of the US indexes at 160 The best age demo only indexes at 91 Maxwell House Coffee Source: IRI/MRI

21. The best 1/3 of the US indexes at 117 The best age demo only indexes at 102 Oreo Cookies Source: IRI/MRI

22. The best 1/3 of the US indexes at 126 The best age demo only indexes at 100 Planters Nuts Source: IRI/MRI

23. The best 1/3 of the US indexes at 133 The best age demo only indexes at 100 Snuggle Fabric Softener Source: IRI/MRI

24. The best 1/3 of the US indexes at 130 The best age demo only indexes at 112 Source: IRI Infoscan special tabulation/MRI Swiffer Floor Duster

25. The best 1/3 of the US indexes at 148 The best age demo only indexes at 100 Wisk Detergent Source: IRI/MRI

26. Financial Planning

27. The best 1/3 of the US indexes at 140 The best age demo only indexes at 114 Source: MRI Special tabulation Financial Planning

28. Automotive

29. The best 1/3 of the US indexes at 172 The best age demo only indexes at 120 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database Acura TL

30. The best 1/3 of the US indexes at 199 The best age demo only indexes at 132 Audi A4 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

31. The best 1/3 of the US indexes at 192 The best age demo only indexes at 132 Audi A6 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

32. The best 1/3 of the US indexes at 201 The best age demo only indexes at 132 Audi A8 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

33. The best 1/3 of the US indexes at 701 The best age demo only indexes at 138 Source: Polk Special tabulation/MRI BMW 318

34. The best 1/3 of the US indexes at 201 The best age demo only indexes at 138 BMW 323 Source: Polk Special tabulation/MRI

35. The best 1/3 of the US indexes at 184 The best age demo only indexes at 131 BMW 325 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

36. The best 1/3 of the US indexes at 207 The best age demo only indexes at 138 BMW 328 Source: Polk Special tabulation/MRI

37. The best 1/3 of the US indexes at 188 The best age demo only indexes at 131 BMW 330 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

38. The best 1/3 of the US indexes at 203 The best age demo only indexes at 138 BMW 300-Series Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

39. The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 BMW 525 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

40. The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 BMW 528 Source: Polk Special tabulation/MRI

41. The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 BMW 530 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

42. The best 1/3 of the US indexes at 194 The best age demo only indexes at 128 BMW 540 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

43. The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 BMW Total 5-Series Source: Polk Special tabulation/MRI

44. The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 BMW 740 Source: Polk Special tabulation/MRI

45. The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 BMW 750 Source: Polk Special tabulation/MRI

46. The best 1/3 of the US indexes at 208 The best age demo only indexes at 121 BMW Total 7 Series Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

47. The best 1/3 of the US indexes at 183 The best age demo only indexes at 129 BMW X5 SUV Source: Polk Special tabulation/MRI

48. The best 1/3 of the US indexes at 158 The best age demo only indexes at 115 Chevrolet Astro Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

49. The best 1/3 of the US indexes at 158 The best age demo only indexes at 116 Chevy Blazer Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

50. The best 1/3 of the US indexes at 164 The best age demo only indexes at 111 Chevrolet Cavalier Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

51. The best 1/3 of the US indexes at 147 The best age demo only indexes at 115 Chevrolet Impala Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

52. The best 1/3 of the US indexes at 151 The best age demo only indexes at 118 Chevrolet Malibu Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

53. The best 1/3 of the US indexes at 173 The best age demo only indexes at 111 Chevrolet Prizm Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

54. The best 1/3 of the US indexes at 124 The best age demo only indexes at 110 Sources: RL Polk & Co./MRI Chevrolet Silverado

55. The best 1/3 of the US indexes at 142 The best age demo only indexes at 110 Chrysler PT Cruiser Source: Polk Special tabulation/MRI

56. The best 1/3 of the US indexes at 150 The best age demo only indexes at 95 Chrysler 300M Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

57. The best 1/3 of the US indexes at 163 The best age demo only indexes at 118 Chrysler Sebring Source: Polk Special tabulation/MRI

58. The best 1/3 of the US indexes at 171 The best age demo only indexes at 137 Chevrolet Venture Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

59. The best 1/3 of the US indexes at 159 The best age demo only indexes at 118 Dodge Intrepid Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

60. The best 1/3 of the US indexes at 182 The best age demo only indexes at 110 Dodge Stratus Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

61. The best 1/3 of the US indexes at 148 The best age demo only indexes at 121 Dodge Caravan Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

62. The best 1/3 of the US indexes at 132 The best age demo only indexes at 124 Dodge Durango Source: Polk Special tabulation/MRI

63. The best 1/3 of the US indexes at 155 The best age demo only indexes at 113 Ford Ranger Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

64. The best 1/3 of the US indexes at 162 The best age demo only indexes at 107 Source: Age Demos: MRI Doublebase, based on Ford Ranger; Total US BDI: RL Polk, Retail Consumer Database Ford Excursion

65. The best 1/3 of the US indexes at 140 The best age demo only indexes at 107 Ford Escape Source: Age Demos: MRI Doublebase, based on Ford Ranger; Total US BDI: RL Polk, Retail Consumer Database

66. The best 1/3 of the US indexes at 157 The best age demo only indexes at 90 Ford Econoline Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

67. The best 1/3 of the US indexes at 175 The best age demo only indexes at 151 Ford Expedition Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

68. The best 1/3 of the US indexes at 155 The best age demo only indexes at 107 Ford Ranger Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

69. The best 1/3 of the US indexes at 155 The best age demo only indexes at 109 Ford F-Series Pickup Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

70. The best 1/3 of the US indexes at 166 The best age demo only indexes at 121 Ford Mustang Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

71. The best 1/3 of the US indexes at 177 The best age demo only indexes at 126 GMC Jimmy Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

72. The best 1/3 of the US indexes at 149 The best age demo only indexes at 113 Honda Accord Sources: RL Polk & Co./MRI

73. The best 1/3 of the US indexes at 149 The best age demo only indexes at 117 All Hondas Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

74. The best 1/3 of the US indexes at 139 The best age demo only indexes at 117 Honda Pilot Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

75. The best 1/3 of the US indexes at 174 The best age demo only indexes at 146 Hyundai Elantra Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

76. The best 1/3 of the US indexes at 189 The best age demo only indexes at 106 Infiniti I30 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

77. The best 1/3 of the US indexes at 191 The best age demo only indexes at 125 Isuzu Rodeo Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

78. The best 1/3 of the US indexes at 178 The best age demo only indexes at 133 Isuzu Trooper Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

79. The best 1/3 of the US indexes at 135 The best age demo only indexes at 120 Jeep Grand Cherokee Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

80. The best 1/3 of the US indexes at 170 The best age demo only indexes at 78 KIA Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

81. The best 1/3 of the US indexes at 186 The best age demo only indexes at 148 Lexus ES300 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

82. The best 1/3 of the US indexes at 188 The best age demo only indexes at 145 Mazda Millenia Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

83. The best 1/3 of the US indexes at 160 The best age demo only indexes at 117 Mazda Protegé Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

84. The best 1/3 of the US indexes at 175 The best age demo only indexes at 123 Mazda 626 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

85. The best 1/3 of the US indexes at 176 The best age demo only indexes at 94 Mazda B2500 Pick-Up Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

86. The best 1/3 of the US indexes at 155 The best age demo only indexes at 140 Mazda Tribute SUV Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

87. The best 1/3 of the US indexes at 165 The best age demo only indexes at 130 Mazda Miata Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

88. The best 1/3 of the US indexes at 168 The best age demo only indexes at 140 Mazda MPV Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

89. The best 1/3 of the US indexes at 196 The best age demo only indexes at 93 Sources: BDI: RL Polk & Co./MRI Mercedes Benz

90. The best 1/3 of the US indexes at 197 The best age demo only indexes at 116 Mercedes Benz C Class Source: Polk Special tabulation/MRI

91. The best 1/3 of the US indexes at 190 The best age demo only indexes at 116 Mercedes Benz Light Trucks - ML320/430/55 Source: Polk Special tabulation/MRI

92. The best 1/3 of the US indexes at 201 The best age demo only indexes at 112 Mercedes Benz E Class Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

93. The best 1/3 of the US indexes at 172 The best age demo only indexes at 155 Mitsubishi Montero Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

94. The best 1/3 of the US indexes at 177 The best age demo only indexes at 115 Nissan Altima Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

95. The best 1/3 of the US indexes at 190 The best age demo only indexes at 120 Nissan Frontier Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

96. The best 1/3 of the US indexes at 159 The best age demo only indexes at 124 Ram 1500 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

97. The best 1/3 of the US indexes at 187 The best age demo only indexes at 119 Ram 2500 Source: Polk Special tabulation/MRI

98. The best 1/3 of the US indexes at 207 The best age demo only indexes at 125 Saab Sources: RL Polk & Co./MRI

99. The best 1/3 of the US indexes at 138 The best age demo only indexes at 93 Saturn LS Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

100. The best 1/3 of the US indexes at 143 The best age demo only indexes at 90 Saturn SC Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

101. The best 1/3 of the US indexes at 144 The best age demo only indexes at 124 Saturn SL Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

102. The best 1/3 of the US indexes at 227 The best age demo only indexes at 115 Subaru Legacy Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

103. The best 1/3 of the US indexes at 208 The best age demo only indexes at 117 Subaru Forester Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

104. The best 1/3 of the US indexes at 223 The best age demo only indexes at 109 Subaru Impreza Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

105. The best 1/3 of the US indexes at 158 The best age demo only indexes at 128 Toyota RAV4 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

106. The best 1/3 of the US indexes at 151 The best age demo only indexes at 101 Toyota Camry Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

107. The best 1/3 of the US indexes at 184 The best age demo only indexes at 114 Toyota Tacoma Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

108. The best 1/3 of the US indexes at 143 The best age demo only indexes at 125 Volkswagen Beetle Source: Polk Special tabulation/MRI

109. The best 1/3 of the US indexes at 171 The best age demo only indexes at 140 Volkswagen Jetta Source: Polk Special tabulation/MRI

110. The best 1/3 of the US indexes at 185 The best age demo only indexes at 112 Volkswagen Passat Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

111. The best 1/3 of the US indexes at 181 The best age demo only indexes at 112 Any Volvo Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

112. The best 1/3 of the US indexes at 201 The best age demo only indexes at 99 Volvo C70 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

113. The best 1/3 of the US indexes at 188 The best age demo only indexes at 113 Volvo S40 Source: Polk Special tabulation/MRI

114. The best 1/3 of the US indexes at 190 The best age demo only indexes at 123 Volvo S60 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

115. The best 1/3 of the US indexes at 175 The best age demo only indexes at 113 Volvo S70 Source: Polk Special tabulation/MRI

116. The best 1/3 of the US indexes at 176 The best age demo only indexes at 123 Volvo S80 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

117. The best 1/3 of the US indexes at 197 The best age demo only indexes at 113 Volvo V40 Source: Polk Special tabulation/MRI

118. The best 1/3 of the US indexes at 202 The best age demo only indexes at 107 Volvo V70 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

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