The document summarizes the process and decisions made in creating a magazine for a target audience of young adults interested in rock music. Key points include: - The magazine's layout, style, and language emulate conventions of similar music magazines while using a longer shot on the cover photo for more white space. - Images, language, and styles reflect and are relatable to the target audience of teens and young adults, using gender-neutral elements to be inclusive. - Experience with similar magazines informed replication of their successful elements to attract the intended readership.

2. In my final product, I emulated the conventions laid out by
other music magazines of similar genres, by following a
similar layout, style and language usage.
For the front cover however, I diverged from the regular
convention of using a medium-shot and decided to use a
medium-longshot for my feature photograph as I
preferred the way in which this incorporated more white
space in the final edit.
Nevertheless conventions I did follow included the way in
which the Masthead is on a layer behind the feature
photograph as I liked the way this focused the attention to
the centre of the magazine.
I also used a pull quote through the feature photograph
whilst using a similar colour scheme to this example as it
seems the most fitting with the magazine’s genre and
also keeps the magazine gender neutral so that it
wouldn’t be seen as targeted to a certain gender.
From experience of magazines to similar target
audiences I recreated the language used, which is
colloquial and includes certain words or phrases
including ‘buzz words’ on the front cover especially to
entice an audience who favour rock music.

3. As my target audience are teens and young adults who are
interested in rock music, I used my designs and language within the
magazine to reflect these particular social groups. I did this by using
images of people of similar ages to my target audience so that the
subjects of the articles are relatable to the target audience.
However using a gender neutral colour scheme, I was able to
represent both genders within my magazine which was important in
order to make it seem more widely inclusive. The language also
represents the age range of the magazine as it is more colloquial
and contains more factors of direct speech than a formal piece of
writing such as a newspaper that may be aimed a different
audiences. The way in which in page has a number of images to
break up the text characterises the audience as it reflects the way
in which the images are more important to the reader and that the
text is simply to inform the reader of current events within the music
genre that relate to the images. This therefore also reflects the
interests of the younger generation.
The style of the magazine and the costumes worn by those in the
photographs reflects the style of the particular social group in which
the magazine aims to sell to.

4. My media product may be distributed by Teamrock publishers, as it
is very similar to most of their other previously published
magazines. Therefore they would know the best marketing
strategy for a magazine of that particular genre, and they would
also have the audience numbers that would be more successful in
promoting my media product to. However with such a wide variety
of magazines currently being published by them over the rock
genre, it may be more difficult to breakthrough with a new
magazine that may not seem to differ that far from existing
magazines.
Where as a publisher such as Time Inc may distribute my product
as they do not sell a magazine based around the modern rock
genre, this could therefore expand their clientele as it appeals to
fans of a different genre of music to that of current magazines
published by the company. However, they would not have as much
experience in promoting this type of magazine and therefore it may
take time to get a good number of sales.

5. The audience for my magazine would be young adults of no
specific gender who enjoyed rock music and going to see live
music. Therefore I was able to incorporate events such as
festivals into my pages. My magazine reflects how it is gender
neutral as the colour scheme is not appealing to a gender
specifically as it focuses on using monochrome colours.
A lot of the articles mentioned within the contents are reviewing
live music which reflects the age range and the type of interests
held by those who would buy the product.
The age range for my audience is reflected in the rebellious
nature of the magazine that is often used to portray young
people in other aspects of media. They are often the ones who
attend live music events and so the magazine focuses this as
well as on the interests that I collected during my audience
research. This gave me an idea of what the target audience
would be like and so I could reflect this in my pages.

6. In order to attract the audience that I aimed to sell to, I
replicated features of similar pre-existing magazines
such as fonts and the style of images used. This gave
me a guideline that would allow me to create a layout
suitable for the genre of magazine I was creating. To
address my audience within the article on my double
page spread I used an opinionated voice that was
colloquial in a way that was appropriate to the young
audience the magazine is aimed towards.
I created an inclusive community within my article
addressing the audience and authors voice as a
collective. ‘flowing through our headphones’ this was to
create inclusivity that would form a connection with the
audience and writer whilst influencing the opinion of the
reader subtly towards the opinion of the article.
The photography was also a way in which to address the
audience, using a mix of images from live shows to relate
with those who enjoy live music and may recognise the
performance, and also using studio shots that suggested
isolation, this may relate to those feeling lonely as if the
images portrayed in the magazine show the achievement
of a singular person.

7. Creating the final product I developed my skills in two main areas:
Photography and Photoshop.
From never previously using a professional camera, during this project I was
able to use a studio to take photographs of my model and learnt how to
adjust the focus, shutter speed and flash settings of the camera improving
my image quality.
Blurry and out of
focus
In focus, however over
exposed
In focus and
correct brightness

8. I have also developed my skills in Photoshop, learning how to adjust
images and how to layer them in order to create a final piece.
Starting by resizing the
original image and
transferring the model to
the centre.
Using the layer feature I
learnt to use, I was able
to add a background and
the logo and text.

9. Comparing my preliminary task and my
final pieces, it is clearly visible that my
photography skills have improved
vastly as I learnt how to control a
camera and its features. I have also
learnt the conventions of magazines
that were often used as selling
techniques as I was able to emulate
these in my final piece where as they
are not present in the preliminary task.
I also developed skills in InDesign and
Photoshop that overall made the look
of my final pieces more professional
than the look of the preliminary task.
Whilst learning the conventions of
magazines and the readers of certain
genres through the audience research.