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Cape Town Design, NPC
Alayne Reesberg, CEO
To	
  transform	
  Cape	
  Town	
  
through	
  design,	
  into	
  a	
  
sustainable,	
  produc6ve	
  African	
  
city,	
  bridging	
  historic	
  divides	
  
and	
  building	
  social	
  and	
  
economic	
  inclusion	
  	
  
+	
  iden2fy	
  
+	
  nurture	
  	
  
+	
  promote	
  	
  
projects	
  that	
  offer	
  tangible	
  evidence	
  of	
  
how	
  design	
  can	
  improve	
  lives,	
  within	
  our	
  
uniquely	
  South	
  African	
  and	
  African	
  
context	
  
2014 PROGRAMME
+  WDC	
  is	
  an	
  invita2on	
  for	
  change	
  
+  WDC	
  is	
  a	
  plaDorm	
  for	
  new	
  
collabora6ons,	
  new	
  conversa6ons,	
  new	
  
connec6ons	
  and	
  new	
  possibili6es	
  –	
  that	
  
will	
  last	
  long	
  aFer	
  2014	
  	
  
+  Understand	
  how	
  integral	
  design	
  is	
  in	
  
our	
  everyday	
  lives	
  
+  	
  How	
  we	
  can	
  use	
  it	
  as	
  a	
  tool	
  to	
  support	
  
the	
  changes	
  we	
  would	
  like	
  to	
  see	
  in	
  our	
  
homes,	
  schools,	
  neighbourhoods,	
  city	
  
and	
  country	
  
+  A	
  dynamic	
  programme	
  of	
  projects,	
  
ac2vi2es	
  and	
  events	
  showcasing	
  
services,	
  processes,	
  interven2ons,	
  
products	
  and	
  objects	
  
2014
Cape Town
2008
Turin
2010
Seoul
2012
Helsinki
+  First call for public submissions elicited 572
submissions, resulting in 230 shortlisted projects
+  1 – 31 July: Second call for submissions that are
design-led, game-changing, collaborative and of scale
and impact
-  Gaps identified in architecture, engineering,
product design, science and technology
-  667 submissions received
-  69 submissions from outside of South Africa
-  Sponsorship and partnership opportunities being
identified
+  Engagement through stakeholder sessions, public
libraries, speaker forums and social media platforms
DESIGN WEEK FORUM (18 Sep 2013, London Design
Festival)
The ‘go-to’ event for Design Week organisers from around the
world to meet in one place biennially to learn from each other
and take back with them, constructive tools for consideration
and potential development within their own events
NEW YEAR’S EVE OF DESIGN (31 Dec 2013)
The official launch event
DESIGN GALA (26 Feb 2014)
High-profile opportunity to recognise the contributions made
by local design industries and design professionals that are
testaments to city’s WDC designation
SIGNATURE
EVENTS
DESIGN POLICY CONFERENCE (November 2014)
Global platform for the high-level exchange of ideas, insights
and best practices from different countries, regions and cities
developing, launching and maintaining effective design policy.
Focus on Africa
DESIGN HOUSE EXHIBITION (November 2014)
7-Day international showcase of cities across the world.
International exhibitors are invited to present the best of their
cities, creating an opportunity for designers to share ideas,
innovation and expertise
CONVOCATION CEREMONY (November 2014)
A symbolic event highlighting the official ‘hand-over’ of the
WDC title from one city to the next	
  
SIGNATURE
EVENTS
+  Philippi Innovation Hub
+  Zamani Archeological Sites
+  Monkeybiz South Africa
+  Project Izizwe Free Wi-Fi
+  Kaya Labs
+  Stellenbosch Innovation District
+  SKA – MeerKAT Project
+  Learning Innovation Design Lab
+  Jamshack
+  Reblocking of Mtshini Wam Informal Settlement
+  Maboneng Township Arts Experience
+  Reimagining an Icon: Naspers Building
+  Suidoosterfees
+  Greater Stellenbosch Development Trust
+  “UP” deadstock Collaboration
+  Frame Foundry
+  Lynedoch Eco Village
+  Company’s Garden Restoration
+  FoodPods
+  Fundza Mobi Networks
+  My Dream World (health service design)
+  Oranjezicht City Farm
+  Hidden Cape Town
+  Strand Street Quarry
+  Africandy.com
+  Design Network Africa Exhibition
+  Ceramics South Africa
+  WDC Pavilion
+  Water Cathedral
+  Hout Bay Pathway
+  WDC2014 is not a “FIFA” in terms of Arrivals
+  WDC2014 will add gravitas to existing design properties
and events in and around Cape Town
+  WDC2014 is developing a “Design Route” in
conjunction with Cape Town Tourism
+  WDC2014 will establish Cape Town as a centre of
design excellence – over time
THE	
  IMPACT	
  OF	
  WDC2014	
  	
  
ON	
  TOURISM	
  
 Your	
  ques)ons?	
  
alayne@wdccapetown2014.com
www.wdccapetown2014.com	
  
twiPer:	
  @wdc2014	
  
facebook:	
  worlddesigncapitalcapetown2014	
  
WDC 2014 - Presentation by CEO: Alayne Reesberg
WDC 2014 - Presentation by CEO: Alayne Reesberg

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WDC 2014 - Presentation by CEO: Alayne Reesberg

  • 1.
  • 2. Cape Town Design, NPC Alayne Reesberg, CEO
  • 3. To  transform  Cape  Town   through  design,  into  a   sustainable,  produc6ve  African   city,  bridging  historic  divides   and  building  social  and   economic  inclusion    
  • 4. +  iden2fy   +  nurture     +  promote     projects  that  offer  tangible  evidence  of   how  design  can  improve  lives,  within  our   uniquely  South  African  and  African   context  
  • 6. +  WDC  is  an  invita2on  for  change   +  WDC  is  a  plaDorm  for  new   collabora6ons,  new  conversa6ons,  new   connec6ons  and  new  possibili6es  –  that   will  last  long  aFer  2014     +  Understand  how  integral  design  is  in   our  everyday  lives   +   How  we  can  use  it  as  a  tool  to  support   the  changes  we  would  like  to  see  in  our   homes,  schools,  neighbourhoods,  city   and  country   +  A  dynamic  programme  of  projects,   ac2vi2es  and  events  showcasing   services,  processes,  interven2ons,   products  and  objects  
  • 8.
  • 9. +  First call for public submissions elicited 572 submissions, resulting in 230 shortlisted projects +  1 – 31 July: Second call for submissions that are design-led, game-changing, collaborative and of scale and impact -  Gaps identified in architecture, engineering, product design, science and technology -  667 submissions received -  69 submissions from outside of South Africa -  Sponsorship and partnership opportunities being identified +  Engagement through stakeholder sessions, public libraries, speaker forums and social media platforms
  • 10. DESIGN WEEK FORUM (18 Sep 2013, London Design Festival) The ‘go-to’ event for Design Week organisers from around the world to meet in one place biennially to learn from each other and take back with them, constructive tools for consideration and potential development within their own events NEW YEAR’S EVE OF DESIGN (31 Dec 2013) The official launch event DESIGN GALA (26 Feb 2014) High-profile opportunity to recognise the contributions made by local design industries and design professionals that are testaments to city’s WDC designation SIGNATURE EVENTS
  • 11. DESIGN POLICY CONFERENCE (November 2014) Global platform for the high-level exchange of ideas, insights and best practices from different countries, regions and cities developing, launching and maintaining effective design policy. Focus on Africa DESIGN HOUSE EXHIBITION (November 2014) 7-Day international showcase of cities across the world. International exhibitors are invited to present the best of their cities, creating an opportunity for designers to share ideas, innovation and expertise CONVOCATION CEREMONY (November 2014) A symbolic event highlighting the official ‘hand-over’ of the WDC title from one city to the next   SIGNATURE EVENTS
  • 12.
  • 13.
  • 14. +  Philippi Innovation Hub +  Zamani Archeological Sites +  Monkeybiz South Africa +  Project Izizwe Free Wi-Fi +  Kaya Labs +  Stellenbosch Innovation District +  SKA – MeerKAT Project +  Learning Innovation Design Lab
  • 15. +  Jamshack +  Reblocking of Mtshini Wam Informal Settlement +  Maboneng Township Arts Experience +  Reimagining an Icon: Naspers Building +  Suidoosterfees +  Greater Stellenbosch Development Trust
  • 16. +  “UP” deadstock Collaboration +  Frame Foundry +  Lynedoch Eco Village +  Company’s Garden Restoration +  FoodPods +  Fundza Mobi Networks +  My Dream World (health service design) +  Oranjezicht City Farm
  • 17. +  Hidden Cape Town +  Strand Street Quarry +  Africandy.com +  Design Network Africa Exhibition +  Ceramics South Africa +  WDC Pavilion +  Water Cathedral +  Hout Bay Pathway
  • 18.
  • 19. +  WDC2014 is not a “FIFA” in terms of Arrivals +  WDC2014 will add gravitas to existing design properties and events in and around Cape Town +  WDC2014 is developing a “Design Route” in conjunction with Cape Town Tourism +  WDC2014 will establish Cape Town as a centre of design excellence – over time THE  IMPACT  OF  WDC2014     ON  TOURISM  
  • 21. alayne@wdccapetown2014.com www.wdccapetown2014.com   twiPer:  @wdc2014   facebook:  worlddesigncapitalcapetown2014