With Cape May County’s thrust to attract Canadian tourists to campgrounds, shops and motels, it’s amazing Canada Day wasn’t widely celebrated locally July 1.

1. Cape May County Department of
Tourism and Public Information
Diane Wieland, Director
E. Marie Hayes, Freeholder
June 24, 2014

2.  1968 – Seeing the influx of Canadians coming to the
campgrounds and the Wildwoods, Cape May County
hired a part-time tourism Representative
 1970 – Opened a full time office on St. Catharine Street
 1990 – Moved office to Drummond Street
 1995- Closed office due to economy
 1995 – Hired a full time PR Consultant
 Presently - Cape May County continues to have a
presence in Canada via travel shows, PR, FAMS,
advertising and Press Events and PR Consultant.

3. TOTAL NEW JERSEY STATE VISITS FROM CANADIAN PROVINCES
SAME DAY: ONE OR MORE NIGHTS: TOTAL:
CANADIAN
PROVINCES
U.S.
STATE
SPENDING
LESS
U.S.
STATE
SPENDING
LESS
VISIT
NIGHTS
U.S.
STATE
SPENDING
LESS
VISITS FARES VISITS FARES VISITS FARES
Atlantic 26,400 1,077,400 16,400 3,095,000 40,600 42,800 4,172,400
Quebec 174,900 2,183,700 189,200 61,266,300 694,200 364,100 63,450,000
Ontario 66,900 1,141,100 135,800 59,820,600 465,200 202,600 60,961,700
Manitoba 2,100 . 2,600 960,300 12,400 4,700 960,300
Saskatchewan . . 2,500 297,200 7,900 2,500 297,200
Alberta 6,300 115,200 8,900 5,562,500 54,400 15,200 5,677,700
B.C. & TERR. 6,000 97,800 18,000 8,238,200 90,600 24,000 8,336,100
Canada Wide 282,600 4,615,200 373,400 139,240,100 1,365,300 655,900 143,855,400

4. Montreal
Province of Quebec
Population 8.1 million
Montreal/Quebec City
Population 2.2 Million
9 hour drive from Montreal
11 hour drive from Quebec City

5. Freeholder E. Marie Hayes
speaking at Quebec City Press
Event – May 13, 2014

7. Golf Revue
3 page spread
Circulation 800,000
PR Value = $15,000

8. BMW Experience May 2014 5 page spread PR Value $30,000

9. CAA Touring – 2 1/3 page spread
Canadian Automobile Association
Circulation 1.8 Million Members
French and English
PR Value = $32,000

10. Velo Mag (Biking Magazine)
4 page spread
Circulation 400,000
PR Value = $20,000

11. Montreal de
Journal
Circ 1 million
2 page spread
PR Value = $28,000
Le Soleil
Quebec City
Circ 600,000
2/3 page
PR Value = $8.000

13. ENJ Radio – Montreal
4 weeks of radio advertising on air and website
140 -30 sec ads Value =$2100
Contest on the morning show and web – Value $2500
Prize 7 nights at Holly Shores Camping Resort
Rouge FM Radio – Quebec City
4 weeks of radio advertising on air and website
140 – 30 second ads Value =$2100
Contest on the morning show and web - Value $2500
Prize 5 nights at the Reeds at Shelter Haven