At Cantadora, we do story. Why? Because your logo is not your brand. “Features and benefits” are not your story. And having a great business idea does not mean having a great story. We can help. With our storytelling methodology, we take a journalistic approach to uncovering compelling stories within individuals, brands and companies and then determine how best to tell the world.

2. “Cantadora”
means
“keeper of the stories”

3. At
Cantadora,
we do
story.
“Story, businesses are realizing,
means BIG MONEY.”
Daniel Pink, “A Whole New Mind”

4. Because as
humans,
we’re wired
for story.
“100,000 years of evolutionary
reliance on story has built
into the human genetic code
instructions to wire the brain to
think in story terms by birth.”
Dr. Steven Pinker, Experimental Psychologist

6. T h e Bi g Pr obl em:
There’s too much
NOISE.

7. Th e GRE AT S OL U T ION:
ONE GREAT STORY

8. Because great story
is great
business...
“Stories are the single
most powerful weapon in a
leader’s arsenal.”
Dr. Howard Gardner, Harvard University

9. Great stories never go out of

10. And one great stor y can change
EVERYTHING…
“We have a saying around
here…‘If you tell me a fact, I will
remember. If you tell me the truth,
I will believe. If you tell me a story,
it will live in my heart forever.’”
The late Steve Sabol, Former President, NFL Films

11. “Your ability to identify and
communicate your story is the
soul and the essence – the very
character – of your business.
That story should be at the
heart of, rather, it should be
your marketing strategy.”
Entrepreneur Editor in Chief Amy Cooper
GREAT STORIES inspire, sel
provoke, evoke, engage, motiv
empower, heal, relate, delight
inform, entertain, educate, en
spark, excite, convince, valida
build, elect, drive, illuminate,
address, convert, activate, enl
invigorate, transcend, challen
save, explain, reveal, influenc
ignite, revolutionize, change,
connect, awaken, succeed, end
persuade, motivate, and WIN

12. WHAT WE DO
It all starts with
ONE GREAT STORY.
We work with our clients
using our Cantadora
Storytelling Canvas
to identify their “story
gold.” Then we identify
the right communications
vehicles and most effective
communications channels to
drive their mission. Having
worked in the marketing
field for years, we have a
go-to team depending on
your unique goals and needs,
including:
STORY
ART
STRATEGY
CAMPAIGNS
Story Discovery
Story Transformation
Narratives
Copywriting
Speechwriting
Naming
Taglines
Visual Branding
Graphic Direction
Photography
Video
Logos
Web Design
Collateral Design
Brand Strategy
Market Positioning
Pitch Coaching
Media Coaching
Creative Concept
Development
Integrated Marketing
Public Relations
Events
Product Launches
Annual Reports
Change Management
Workshops
Social Media

13. HOW WE DO IT
THE STORYTELLING
PROCESS
STORY DISCOVERY
STORY CRAFT
STORY TRANSFORMATION
{ FIND YOUR STORY MAGIC: We work closely with you to find
your story magic and create specific ways for you to tell it and sell
it to your target audiences, whether internal or external. }
THE ONE GREAT STORY
WORKSHOP
STORY CRAFT
STAGE PRESENCE
AUDIENCE CONNECTION
{ DELIVER YOUR BEST: In this one-day session, we explore the
power of story in business and teach you to deliver a unique and
compelling talk that drives your mission to your key audiences. }

14. SO WHAT’S YOUR STORY?
Do tell.
Because the beginning is
just the beginning…
“People have forgotten how
to tell a story. Stories don’t
have a middle or an end
anymore. They usually
have a beginning that never
stops beginning.”
Steven Spielberg

15. 1.855.786.7 987 { ST OR Y U P }
info@cantadoracommunications.com
cantadoracommunications.com
SEA T T L E - L OS A NGE L E S - WASH IN GTON, D.C.