For Marketing Management class

1. GLUTATHIONE+ COLLAGEN A 10 STEP MARKETING PLAN By Carisse Diana A. Drilon

2. The Advertisement From Monday Magazine Volume 001, November – December 2010 issuu

3. Step 1: Who and where… Primary Target Market: People ages 18-29 up to 80+ years old People want “younger, healthier-looking skin” Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products The gap is in providing “the key benefits of whitening plus anti-aging in one pill” Market share – not mentioned

4. Step 2: Let’s take action Glutathione and Collagen in one pill! Price not mentioned in the ad Employs “across-the-line” marketing Available in leading drugstores Expound of benefits of Glutathione + Collagen combined

5. Who and where… PART 1

6. People with less… …Collagen and Glutathione stores in the body People ages 18-29 up to 80+ Concerned with skin condition Able to afford the supplement: Class A and B

7. What they desire… “Younger, healthier looking skin” Look more desirable Boost self-esteem and confidence Develop intimate relationship

8. Competitors Direct: Leading Glutathione, collagen, and anti-aging dietary supplement brands in the market Indirect: Other anti-aging and whitening products (creams, soaps, etc.) Skin clinics offering anti-aging and whitening services

9. Where’s the gap? There is a gap in providing “the key benefits of whitening plus anti-aging in one pill” Other products offer either whitening or anti-aging Belo Nutraceuticals: Glutathione + Collagen offers both in one pill!

10. Market Share Was not mentioned in the ad

11. Let’s take action PART 2

12. One pill, multiple effects Glutathione and Collagen in one pill! Whitening + anti-aging Detoxifies, whitens skin, lift wrinkles from within Notice results in as little as 2 weeks

13. How much? Not in the print ad Found in website

14. Going across-the-line Print ads, TV commercials, billboards, radio advertisements Also into Digital Marketing – own website, web ads in social networks

15. Website

16. Where to buy In leading drugstores!

17. What’s the game plan Expound on the benefits of Belo Nutraceuticals: Glutathione + Collagen Show more “scientific” data, such as done in print ad Advertise in upscale magazines that targets the same target market

18. Step 1: Who and where… Primary Target Market: People ages 18-29 up to 80+ years old People want “younger, healthier-looking skin” Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products The gap is in providing “the key benefits of whitening plus anti-aging in one pill” Market share – not mentioned

19. Step 2: Let’s take action Glutathione and Collagen in one pill! Price not mentioned in the ad Employs “across-the-line” marketing Available in leading drugstores Expound of benefits of Glutathione + Collagen combined

20. GLUTATHIONE+ COLLAGEN A 10 STEP MARKETING PLAN By Carisse Diana A. Drilon