1. Presentation 6

2. Caravan

3. 
Physical Channel-Samples
Web

50% of the responses positive


4. Get



Physical Channel – Samples/Get contact
info/Give business info-call card, Word of
mouth, Target Business’s
Web- Blog, Twitter, Facebook, Emails,
Instagram
Web- Mobile App

5. Are you tired and hungry, but hate the long
lines?
Download the application “Sandwich Delight” or
call us and we will get it straight to you.
Don’t stop to think Try it !!!!
Also visit our caravans at a location near you
You’ll be delighted by our tasty, affordable
and healthy subs.

6. Keep




Giving extra
Loyalty Card- buy 5 get one free
Discounts
Sale on evenings
Via web
 Contests to engage the customer

7. 



Additional Products
Upselling
Complementary Products
Referrals from present customers

8. Tactic
Target
Persons
Criteria
Pass/Fail
Cost
Sample
10
Inquiry/
Sale
5
$107
Call Card
10
Sale
5
$10
Web
5
Sale
3 (local)
0

9. Goals
Values
A. Sales
7
B. Inquires
5
C.10% Inquires convert to sales (10%*B) 1


Total Sales ( Customers – A + C )
Total Prospects (B – C) 4
57

10. Customer Acquisition Cost
Campaign cost/ customer
$117/10=$1.17

Cost per target person
Campaign cost/Total Target Person
$117/25=$4.68


11. After sampling our sandwiches, at least 90%
would be potential customers
Advertising via free services will be as effective
as a paid service
Advertising via the world wide web will target
greater amount of customers
Customers would be excited to buy and tell
others.

12. 
Samples (5)
Get customer contact info: cell and email
Offer our contact info.
Asked how much they would pay
Asked if they would recommend to tell others

Advertise via Blog





14. 





Based on the calculation only 1 person of the
inquires will be customers
Three out of five people were interested in giving
out there contact info.
Four out of the five people has access to internet
to view our web advertising.
All were satisfied with the taste and were willing
to tell others
The blog was viewed mainly by non nationals
who aren’t our target customers
The cost of the samples $117 can cater for a min
of 10 people

15. 

We are going to introduce more advertising
techniques which does not include the world
wide web
Use the world wide web in a more efficient
way which will target local customers