1. What have you learnt from your
audience feedback?
Section A
When we done the first focus group screening, the vast majority of the class liked it. We
were given positive feedback on the lighting, make-up effects and sound. Although a lot of
people thought that for a gory horror film, there wasn’t enough gore. We agreed with this as
we were already planning on adding in gore later at this stage. We went on to improve this
by trying out some Adobe After Effects work with blood effects but that didn’t go too well.
The trailer was also said to be too short, and at the point of the first screening, we were
short on clips that could be used. We agreed on this and decided that we needed to make it
longer than it was (around 40 seconds at this stage). We improved this by adding in
different shots, more characters and more deaths to go with the gore feedback.
Overall for our focus group screening, out of 16 we scored 13 which we were very happy
with. The group wasn’t actually expecting to get that many from this rough cut, so that
helped us finish the rest of it.

2. Section B
For our last minute changes, we had a couple that had been requested that we strongly
agreed with. The main one here was the length of our trailer, we knew it was short and was
still a work in production. We added a lot more footage of scenery, text, characters and
some random deaths of zombies to make it appeal to our target audience.
We were also told that we needed more gore and with After Effects not being in our favour
we had to improvise. For this, we got one of the scream masks that are around at
Halloween and cut the pump and blood pack off. Next, we set up a camera at an angle that
would make the blood look effective and real, we would do the scene and as the victim was
dying, have them squeeze the blood pack so it shoots out. This came out much better than
anticipated and actually looked better than a few of the effects we had looked into how to
make.
With the mask being quite cheap, this
was a good thing to use for a low
production horror film as the effects came
out exactly how we wanted it.

3. Section C
 When looking through the results of my final cuts screening, I
was quite pleased that we got such a high mark from our target
audience. With the lowest score being 7/10 I would say that the
group has achieved something good here. Our marks averaged
from 7/10-9/10 which is a great thing to see when looking at all
of the problems that occurred when creating our product.
 Overall, I think that our trailer is directed specifically towards our
target audience. We can see this in the gore aspect of the
zombies whilst there is also the comedic elements involved at
certain points (Egg Shot). The audience we were aiming for
would be 16+ Males and I personally think that we have directed
it towards them quite good. The next part would be the
secondary advertising through the use of Media and other
products.
 My personal aspect used in the trailer would have to be the
Make-Up effects. The person who we had doing them wasn’t
very experienced but done a lot of research into the best
materials to use. We used a variety of different techniques to get
different effects for different zombies which unfortunately didn’t
come out too well in the trailer. This links in with some of our
feedback where we were told to include more close ups.
An example of the make-up effects used.

4. My Finished Project – Promotional
Poster

5. My Finished Project – Magazine Cover

6. My Finished Project - Trailer
Link here in the event of technical problems.