Adopt a Good case CSR practice from Egypt! Please help us spread the word to your CSR committe? Do you know about the Triple Effect project? The Triple Effect is a blood donation project initiated in Egypt by PwC and AIESEC and aims to address and alleviate the blood issue by encouraging Corporate & Active Youth Organizations in Universities to participate in. Watch this Video: http://www.youtube.com/watch?feature=player_embedded&v=XHzTcYN8Jb4 This project can be implemented in other territories as well in your organisation! Can you help us spread the word to your CSR committe? Find a presentation below: Testimonial form the organisers: Website: http://www.tripleffect.com/

1. The Triple
Effect
Give Life, Get Life, Live Life
Corporate Proposal
The Triple Effect invites Corporate Partners to join this project in solving the
blood issue in Egypt. In this Corporate Proposal, you will find:
 Who We Are, What We Do, Why We Do It, How We Do It
 Ways of Cooperation
 Corporate Benefits
 Campaign Recommendations
 World Blood Donors Day 2012
 Corporate Partnership

2. Who we are:
The Triple Effect is a blood donation project initiated by the Mansour Charity
Foundation, the charity arm of PricewaterhouseCoopers Egypt.
Our project aims to address and alleviate the blood issue in Egypt by
encouraging Corporate & Active Youth Organizations in Universities to
participate in our sustainable integrated solution & strategy.
Regular voluntary non-remunerated blood donation (the foundation of a safe,
sustainable blood supply) and health promotions are core elements of the Triple
Effect.
We are committed to empower motivated & passionate employees and students
to lead their working environment in solving the blood issue in Egypt.
“Giving is the act of helping or providing someone with something
that is required, giving liberates the soul of givers, imagine how
good you will feel when donating blood.”
- Tarek Mansour, Senior Partner PwC Egypt

3. What We Do:
Introduction
“Blood is the only thing that cannot be reproduced or
manufactured. Blood is the Gift of God.”
- Dr. Assem Al-Akabawi (AstraZeneca, Marketing Company President)
With a simple toolkit, we empower Your involvement is one major
each corporate to manage and run 3 component to the overall strategy of
blood donation drives annually this project. Involving corporate for a
themselves. project like this is extremely
purposeful because they have a
With our Health Incentive Package
critical role and influence on civil
(HIP), we highlight how employees
society and vice versa and to ensure
can lead a healthy and active
the expansion and sustainability of
lifestyle in order to be a safe and
this project.
healthy blood donor.
At the Triple Effect, we group
With the Youth-to-Business forum,
everything into 3 phases:
we connect corporate volunteers to
Empowerment, Ownership &
youth by encouraging the sharing of
Sustainability, including for
corporate expertise to empower
corporate engagement.
youth to run campaigns in
Universities.

4. Why We Do It
According to the National Blood Transfusion Centre,
- Dr. Nabila Metwali (World Health Organization, Regional Advisor, Blood Transfusion Safety)
 Approximately 1% of the population in Egypt are
 To prevent deaths from the loss of blood; for mothers and children,
cancer patients, road traffic accident victims, surgical operations;
currently blood donors, the minimum needed to
meet the basic needs in a country;
 To provide them with safe equitable blood to reduce risk of
 Out of this 1%, only 35% are non-remunerated
“Importance of voluntary non-remunerated blood donation:
voluntary blood donors;
 The other 65% are family replacement & obliged
donors, which means the blood donated carry a
transmittable diseases from blood transfusion.”
higher risk of diseases such as Hepatitis B & C;
According to the World Health Organization,
 We aim to triple the number of voluntary non-
remunerated blood donors to 3% of the population
to meet Egypt’s transfusion requirements.
Corporate employees represent a safe source of
potential regular blood donors.

5. How We Do It:
THREE PHASES
Phase 1: Phase 2: Phase 3:
Empowerment Ownership Sustainability
When a corporate agrees We encourage the Holding regular
to be a partner: appointment of “Blood campaigns is essential to
Champions” (stand out instill the habit of regular
 A step-by-step employees) who will have blood donation and to
campaign manual the duty and authority to ensure the goal to meet
outlining how to run a recruit, motivate and the demand for blood is
blood campaign will be promote participation met.
provided by the Triple among the other
Effect; employees. Part of the campaign
manual includes post-
 We will work together Complimenting the blood campaign evaluation,
with corporate drives are awareness which we will run through
employees to adopt this sessions on: together with you to make
campaign as their own;  Blood Donation any necessary changes
 Health & Wellbeing and improvements for
 Regular (2 or 3) blood We aim to make this as retention of donors and
campaigns will be run relevant for you as it is for planning for the next
throughout the year. campaign.
us. These sessions are
designed to encourage
regular blood donation and
developing a cohesive
mentality for improving
health and wellbeing.
This is the “Empowerment Model”:
Empowerment – Ownership – Sustainability

6. What we Offer:
Blood Campaigns Youth to Business Health Incentives
(In collaboration with Pfizer, we
 Participation in Youth-2- offer the following options):
 Corporate toolkit
outlines how the Business forum event
 Free health checks on
corporate can run an Diabetes and
 Access to mentorship Cholesterol levels
efficient blood drive. provided
opportunities with
(for 30 employees)
 Blood donation University students
awareness and  Free ‘Stop Smoking’ &
 Platform for company ‘Healthy Lifestyle’
education session workshops provided
promotion/marketing
provided before e
 Networking and
blood drive.
recruitment opportunity
 Blood drive
with student leaders.
facilitated through
National Blood
Transfusion Service
(NBTS)1 to ensure a
safe and pleasant
donor experience.
1
As known to WHO, the NBTS of Egypt, under the auspices of the Egyptian Ministry of Health, is the Blood Transfusion
Service in Egypt, that provides safe blood to Medical Institutions, and partners with the Swiss Red Cross in ensuring blood
quality management Guidelines and Policies. The NBTS is also governed by a National Regulatory Authority in the field of
Blood Transfusion Safety.

7. Corporate Benefits
We have identified three main areas where a corporate will be able to take
advantage of the benefits reciprocated for their generous and valuable
contribution in the Triple Effect:
Investing in your Community  The Triple Effect is the Corporate
sector’s collective commitment
The Triple Effect is a means for towards solving the blood issue in
corporate to create a tangible Egypt.
and powerful contribution to
 Using our resources to make our
improve the health and well- communities better, working
being of their community. together to make a real difference,
improving society’s perception of the
Corporate sector. Your Corporate
can be part of this solution.
Investing in your People  The Triple Effect provides the
opportunity for Corporate to enable
The Triple Effect creates an their employees to be Active
Citizens.
ongoing dialogue between
management and employees  A balanced contribution to both work
on health and wellbeing and and community vastly increases
community impact. employee satisfaction; improving
productivity and retention rate.
Investing in Youth  The Triple Effect connects Corporate
with Universities in building the
capacity of students to run health
The Triple Effect provides based social change campaigns on
Corporate with direct access campus.
to inspired future leaders in
local Universities.  While increasing their exposure,
Corporate is also able to recruit top
Youth are the foundation of the talents and having students be active
spokespersons of their company.
future blood donor base.

8. Campaign Recommendations
We highly encourage companies to make the campaigns more than
just a blood drive, but rather an inclusive and interactive event.
The following suggested scenarios
can help make the campaign a
memorable and unique experience:
 Hold campaign in a large company
meeting room or an attractive and
accessible location off site.
 Provide a healthy meal or snacks
Beautiful hotel ballroom decorated during the campaign.
with company campaign materials
 Capture employee’s thoughts on
donating on an autograph board.
 Consider including fun and feasible
sport activities.
 Share in companywide activities such
as: collective red dress, photos of
Blood donors getting drawn by a
professional caricature artist donor blood types, a company photo
of participants.
 Giveaways can be provided to all
attendees prior to blood drive.
(CAUTION – The giveaways are by no
means to be used as incentives to
encourage donors as any blood
donation should be voluntary and non-
remunerated.)
Company employees enjoying
bowling, food, beverages and fun

9. In collaboration with
World Health Organization
We invite you to:
Global Celebration of Donors in June 2012
“Countries worldwide celebrate World Blood Donor Day (WBDD) with events to raise
awareness of the need for safe blood and blood products and to thank voluntary
unpaid blood donors for their life-saving gifts of blood.” - WHO
Celebration &
Recognition
The WBDD is a recognition of your efforts and
your contribution to helping those in need.
Donors from all over the world join in this
celebration together to highlight the unity among
donors worldwide.
In 2012, we would like to celebrate this day
together with our corporate partners* and
university partners to witness the impact of the
Triple Effect.
In collaboration with WHO, this day will celebrate the lives of
blood recipients that have been saved due to these blood
donations, and also to recognize the donors who have helped
make this possible.
This event is our way; the world’s way of saying THANK YOU.
We look forward to your participation in the
2012 WBDD!
*Corporate partners are required to run at least 2 campaigns annually.

10. Corporate
Partnerships
for Sustainable Change
Agreeing to be a corporate partner with The Triple Effect is a
voluntary, yet binding agreement, which requires the following:
 A memorandum of understanding that will be discussed and addressed by
representatives of both parties to outline the specific details and expectations of the
agreement;
 An understanding by both parties that this is intended to be a long term and
sustainable project, featuring a minimum of 2 campaigns annually;
 Corporate access to relevant resources provided by The Triple Effect for full support
and guidance throughout the campaign process.
 Consideration of purchasing a premier sponsorship for University related activities.
Some of the organizations we have reached a partnership with as of August 2011 are shown
below and this list is continuously growing.
Hero Chipcy Agility PepsiCo
Lafarge Mentor Graphic TE-Data Oriental Hotel
EFG Hermes AstraZeneca British Gas Egypt Tropicana Hotel Groups
Adeco MARS Egypt Suez Canal University

11. General Summary
The Problem:
There is a lack in Quantity & Quality of regular safe blood in Egypt.
The Solution:
Regular and voluntary non-remunerated blood donation.
The Method:
Empower people to be active citizens and blood donors.
How You Can Contribute:
Make a commitment to spread the Triple Effect as a corporate partner.
Facebook: For more information, please
Facebook/thetripleeffect contact:
LinkedIn: The Triple Effect | PricewaterhouseCoopers Egypt
Mansour Charity Foundation Corporate Responsibility
02)2759 7700 (ext.5407)
Twitter:
@TheTripleEffect Email: info@tripleffect.com
YouTube:
TheTripleEffect