How To Optimize Your Pinterest Profile | Pinterest is a search engine. Your profile name should be optimized like you would a web page, rather than just branding it as you would on other social media networks. This means that adding some keywords into your profile name will help your cause and it is also an accepted practice of Pinterest Experts such as Anna Bennett. Learn more at http://www.socialmediawizard.com/2016/06/06/optimize-pinterest-profile/