1. Visual and Material Cultures
Object Biography Assessment - The Trail of Thompson
Catriona Black MA Contemporary Art Theory
__________________________________
Object Biography…………Page 02 – 12
List of Illustrations………..Page 13 – 15
Bibliography………………Page 16 - 18
2. The Trail of Thompson
2
I remember sitting in art class when I was about 16 years old, listening to the history of photography
lecture. As a ‘budding’ photography enthusiast developing my portfolio for art school, portraiture was a
natural genre to go into, because of the work I was exposed to, particularly through my lecturer. In this
class we were shown work from Ansel, Lebowitz to Adler and then I saw Dorothea Lange’s image
Migrant Mother {Figure 1}. To be honest I didn’t see or read the meaning behind it, I understood that
the image represented poverty and family, all very generic ideas. I wonder why my view was so
generic, perhaps I didn’t have the social understandings and history to understand its meaning. What I
saw at the time was the beautiful composition and natural lighting of the image. This story of
generalization of this image in particular will be the main connection throughout the paper; I plan to
track the journey of the Migrant Mother through its use in the media and appropriation.
Over the years I’ve seen Migrant Mother many a time in the media, in magazines, ad’s, campaigns and
so on. The Migrant Mother biography spans almost 9 decades, from the birth of the photograph and
which now surpasses the death of both Lange and Florence Thompson, who is the Migrant Mother.
One of the main reasons why Migrant Mother has been so successfully communicated is simply because
of the media and developments in digital reproductions and television. The image became more than it
originally intended, it became a symbol, iconic, some would say. Now would be a good time to tell you
its biography.
In March 1936, in Nipomo Mesa, California in a pea pickers camp at the height of the Great Depression
Lange found a camp of migrants, food was sparse and suffering was wide. Lange worked for the Farm
Security Administration, at the time as a photojournalist, the image she was about to take, would make
her career, and mark her as one of the influential social documentary photographer of her time. Lange
took 6 {Figure 2} large format images, but only one became the Migrant Mother. Its funny as Lange’s
field notes state that she never asked her name, or her history. Only years later her identity was revealed
as Florence Thompson. But still a narrative was constructed about this woman and her family as the
images where used in San Francisco News about the Nipamo camp which set a chain reaction of aid to
the immigrants of the Great Depression. The image gained iconic status, but it wasn’t until 40 years
later that she was track down and in the 1972, Florence Thompson gave an interview to the newspaper,
Modesto Bee, telling her story of how she was less than happy with the impact the image had on her life
as it haunted her for decades. Thompson claimed that Lange promised the photo never would be
3. The Trail of Thompson
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published and felt betrayed when it appeared in newspapers. In fact, Thompson was not a migrant, but a
Native American woman with her family travelling for work.
‘Professor Lawrence Levine has argued that the FSA photographers focused their lenses on
"perfect victims," and in so doing, rendered a caricatured portrait of the era.’1
As Lange worked for the Farm Security Administration, and employee of the government, ownership of
the images was not in question, nor Thompson or Lange could claim ownership, it was the public who
‘owned’ them. The image is part of the public domain and is freely distributed through the Internet
whilst the negatives reside in the Library of Congress, USA. Apparently Lange never intended to sell
the images; in fact she did not, and neither Lange nor Thompson received any profit from the images,
although we could argue Lange profited greatly by other means. But instead gave the images to the San
Francisco News, and set Lange to be the social commenter of her time. This freedom the Migrant
Mother has, had enabled the image to roam in newspapers and campaigns and therein started the journey
of reproduction and appropriation.
But I’m not going to go into the direct histories and impact for Thompson and Lange as questions of
ownership arises. The issue of ownership is part of a larger topic, and there just doesn’t seem like there
is enough room in this biography at the moment to do it justice. Instead I want to focus the discussion to
not ownership and impact, but of how the media use this image and appropriation of its symbolic nature.
I will also be discussing this in the realm of materialization, the photograph as an object as discussed by
Janice Hart and Elizabeth Edwards 2 through its social biography.
Elizabeth Edwards and Janice Hart talked of the photograph as a material object:
“It is a photograph that carries on it the marks of its own history, of its chemical deterioration,
and the fact that it once belonged to a broader visual narrative … re-enacting its narrative in
many different contexts.
1
Quote from Geoffrey Dunn, Photographic Licence essay;
http://web.archive.org/web/20020602103656/http://www.newtimesslo.com/archives/cov_stories_2002/cov_01172002.html
Professor Lawrence Levine teaches History at Berkley
2
Photographs as objects Elizabeth Edwards and Janice Hart, Introduction, Chicago Press 2004
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Photographs are both images and physical objects that exist in time and space and thus in
social and cultural experience.”3
At first interpretation of Edwards and Hart, I thought they were focused on the physical material object,
the tangibility of a print, but on the contrary. The material forms of the photograph also refers to the
value and dialogue that the image creates in itself; the ‘image and referent are laminated’4. The social
biography of the photograph describes the material nature of the history that is coded into the image
itself and the transition of the image through space and time; the life that the image has lived in the
media from its conception. Jean-Claude Lemagny discusses the Social Biographies of the photographs
in his essay the Subject of Photography5. He comments on the salient nature of the photograph that
constructs its own narratives and gains new identities with continual use.
MASS MEDIA
As a sweeping statement, it’s clear that we have become somewhat reliant of the media and its reach and
exploration of information. The use of photography in the media is obvious, just look at
photojournalism, visual additions to the news, whether in the newspaper or television; all could come
under the sub discipline of visual anthropology - as a general statement. The use of photography in a
modern, (non high art) general understanding could stem from an anthropological turn as a spectator of
the visual information, we see other cultures, learn, particularly from the 19th century on, but in our
present society, we are saturated in social photography as part of our everyday language.
The use of Photography in an anthropological sense parallels the shift the cultural turn, of the private
into the public, or rather into the creation of a social value, a visual economy, which is the publicity of
the private sphere, the private is consumed publicly.
Photography becomes a key factor in translating ‘cultural identity’6 from a specific group, time or event.
3
PhotographsObjects Histories: On the Materiality of Images, edited by Elizabeth Edwards and Janice Hart,Routledge,
London, 2004. Page 1 (Introduction)
4
Photographs Objects Histories: On the Materiality of Images, edited by Elizabeth Edwards and Janice Hart,Routledge,
London, 2004. Page 4
5
The Subject of Photography- A History of Photography by Jean-Claude Lemagny; André Rouille; Janet Lloyd; The
Burden of Representation: Essayson Photographies and Histories by John Tagg
6
Annual Review of Anthropology, Anthropology and Mass Media , Debra Spitulnik, Page 293
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In this case its an image that translates an era, a time. Migrant Mother has successfully translated
(Roland Barthes idea of the Punctum7) the depth of the desperation of the Great Depression, rich with
details, which signify a home, details that establish a relationship with the content of the photograph
itself, a time, and a family. The composition and construction of the image - however staged by Lange,
was to fulfill the ideal emotive response by directing the viewers gaze, controlling the spectator as they
look for some glimpse of the here and now, to relate to. The image is constructed well, Thompson looks
reflective with years of hardship, the children’s faces masked by their mother holding and protecting
them. The lines on her face tell a thousand stories. The composition is very interesting; but I am weary
of commenting on the construction of the image, particularly of the remarkable resemblance to the
iconic and very much appropriated imagery of the Madonna and child. I am weary of mentioning this as
I do not want to go into religious grounding of such imagery, particularly in the media, but I do feel it is
important to recognize. Whether iconic or not, imagery in the media has the ability to permeate the
entire fabric of many societies through visual narratives and codes. An articles from the Smithsonian
comments on this very point with I suspect humorous intent on the connotations of the image: The
Migrant Madonna8.
Roland Barthes grounds the topic as the continual use of such an iconic image as Migrant Mother in the
media, as he discusses in Camera Lucida, where the photograph reproduces to infinity, ‘The Photograph
mechanically repeats what could never be repeated existentially’. 9
The use of imagery in the media being repeated and appropriated is part of the salient nature of the
photograph, the translation and exploration of cultures and identities through visual narratives. Here is
where we look at Debra Spitulnik who delves into the world of anthropology and mass media.
‘One enduring concern is ‘the power’ of the mass media, and in particular their roles as vehicle
of culture’ 10
7
‘Punctum’ as described by Roland Barthes, in his Book Camera Lucida, 1980: “punctum denoting the wounding,
personally touching detail which establishes a direct relationship with the object or person within it.”
http://en.wikipedia.org/wiki/Camera_Lucida_%28book%29
8
Migrant Madonna, By Rebecca Maksel, Smithsonian magazine,March 2002
Read more: http://www.smithsonianmag.com/artsculture/Migrant_Madonna.html#ixzz1gYVOTz7y
9
Camera Lucida, 1980, Roland Barthes Page 4
10
Annual Review of Anthropology, Anthropology and Mass Media , Debra Spitulnik, Page 294
6. The Trail of Thompson
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The use of visual media has become a force that provides audiences with ways of seeing and
interpreting societies throughout the world. Helping others to construct narratives and ideas of other
cultures, a visual exchange of cultures and ideals when constructing an “image of lives, meanings and
practices, and values of other groups and classes” 11
APPROPRIATION
Migrant Mother has not only been used in various contexts but also appropriated in other ways,
reflecting on the relationship between the obvious symbolic meanings of a photograph (which Barthes
calls the: stadium). The observer’s political and historical awareness, they have ‘volume, opacity,
tactility and a physical presence in the world’12
Photographs have histories, embedded signs and signifiers in the context in which it was taken, whether
visible or invisible, but have a present and a future of how and when it has been used, and what in that
moment, amends its meaning and how it will be appropriated next.
I'm unsure if I can call this image a commodity, but I am also weary of focusing solely on the
explanation from Elizabeth Edwards paper of photography and materiality: "instead, they occupy
spaces, move into different spaces, following lines of passage and usage that project them through the
world”13 Can this particular photograph become a visual value of representation to show and portray a
particular event of the past which has been seized in media ads and campaigns? That has been
appropriated in new photography and media, which have codes and embodied signs and composition of
the Lange image?
Let us look at Time Magazine cover edition, April 12, 1999 {Figure 3} depicting a mother and baby,
amidst the war in Kosovo. What I shall call an appropriation of the Migrant Mother, not necessarily
aesthetically. But through the meaning and cultural codes of understanding of the image – the
11
Annual Review of Anthropology, Anthropology and Mass Media, Debra Spitulnik, Page 294
12
PhotographsObjects Histories: On the Materiality of Images, edited by Elizabeth Edwards and Janice Hart,Routledge,
London, 2004. (Batchen 1997:2)
13
PhotographsObjects Histories: On the Materiality of Images, edited by Elizabeth Edwards and Janice Hart,Routledge,
London, 2004 (Straw 1998:2)"
7. The Trail of Thompson
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cognitional locus to the Madonna and Child Imagery I referenced earlier. The Time Magazine cover,
(and additional imagery located in the illustration list) connotes the same symbolic construction and
attributes to that of the Migrant Mother. The content of the image reveals a similar tale, desperation due
to war, deprivation and neglect, a narrative that transcends various cultures. The dominant nature of the
content and physical attributes of the photograph is providing the audience with information, the
influence in the arrangement and projection of visual information. Howard Morphy and Marcus Banks
edited the book; Rethinking Visual Anthropology, they describe the performance of the photograph as
an object:
"Photographs have inextricably linked meanings as images and meanings as objects; an
indissoluble, yet ambiguous, melding of image and form, both of which are direct products of
intention… It can also be observed that these material forms exist in dialogue with the image
itself to create the associative values placed on them."14
It is an approach that privileges the idea that somehow photographs maintain a level of material
transparency and what is important about them is the image content alone. Such an approach sways
against the idea that photographs are solid physical objects.
As I am taking the route of the photograph as an object in almost a cultural sense (not discarding the
tangible nature of printed matter) How has the image been used in translating the topic of which its
original intent construed – we can take the recent http://MoveOn.org 15 {Figure 4} post on Facebook
August 2011:
http://front.moveon.org/the-most-thought-provoking-quote-you-can-share-on-facebook-
today/?rc=fb.fan
Facebook is the epitome of networking, along with such websites as Flicker and Tumbler. Such sites,
particularly Facebook are a hub for various political organizations, stances and such. I became a
member of MoveOn.org whilst on a stint living in the USA working for a social and politically driven
arts foundation. I receive many updates, videos and imagery through this social networking page. And
recently I saw the Migrant Mother image being used as part of a discussion board. The image and some
14
Rethinking Visual Anthropology, Yale University Press,Introduction, Page 2
15
http://front.moveon.org/the-most-thought-provoking-quote-you-can-share-on-facebook-today/?rc=fb.fan
8. The Trail of Thompson
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text quoting Don Halder Camoaro, “When I give food to the poor I am a saint. When I ask why the poor
have no food, they call me a communist”. The quote in itself tells of a plight, and questions that go
unanswered and neglected. In parallel to the iconic image, it visually resonates with the viewer. Giving
a visual narrative to an image that is part of public discourse and memory, however general some may
view the image, just as Susan Sontag implies, that the image can lose its specific identity and gain a
generic mass identity for all.
As I said earlier in the essay I think that the Migrant Mother has become generalized, it has a sense of
plurality, it is recognized in its original format, but its specific meaning and value through its continual
analysis and use has become like a commodity, it has become generic, it is de-historicized (I use de-
historicized as a blanket statement, as the image can now fill various contexts and still have some
meaning, contradictory, yes.)
‘In many cases, once-active signifiers of meaning are now dormant and obscure or radically
altered. It is the traces of these former material lives that cling to photographs that provide the
focus for Photographs Objects Histories, for they are vital clues for understanding the historical
potency of the image.’16
The romantic reconstruction and appropriation of the image devalues perhaps, the photograph (in this
instance) as an objective recording of an event, an era. The image has been the topic of many
academics, journalistic essays and articles on the American depression era and beyond. Bringing into
question not only economics of that time, but also in a contemporary context through politics, race and
sociology. Janet Wolff argues in the ‘Social Production of Art’, 1981 that visual representation is never
separate from its cultural foundations, which helps to shape it.
LEGACY - Reproduction of the image:
John Szarkowski a noted photographer and historian commented that “one could do very interesting
research about all of the ways that the Migrant Mother has been used; all of the ways that it has been
doctored, painted over, made to look Spanish and Russian; and all the things it has been used to prove.”
The photo’s legacy seems to have several, closely related articulations. The most obvious is its role as
dominant image in collective memory of the Great Depression. This role is largely institutional: it is the
issue of the school books, museum displays, postage stamps, didactic Web pages, and other media for
9. The Trail of Thompson
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organizing a national narrative for a popular audience. That story is buttressed by the second-order
account of the photograph’s iconic status, as when the Art in America curricular package for teachers
says, “Migrant Mother, a portrayal of a homeless working family, is an ICON of the Great
Depression.”17
The Iconic image of the Migrant Mother has had many a journey, as Szarkowski noted; the image has
been integrated into the public domain obtaining various connotations and attributes, a history longer
than that of photography itself. Has the image become part of a visual economy? I would say from my
understanding, yes.
The Visual Economy from my understanding is that this is an analysis that goes beyond representations,
but to the image’s exchange values. John Tagg discusses the model of ‘Visual Currency’ in his essay
‘The Currency of the Photograph’18. The photograph is a product of a culture, or event, which creates a
currency by use of its visuals, i.e. a photograph. John Tagg's definition:
"Items produced by a certain elaborate mode of production...distributed, circulated and
consumed within a given set of social relations: pieces of paper that change hands, find use,
meaning and a value in certain social rituals"19
The power of the Migrant Mother is one that translates a sense of authority. Through its continual use
and representation, this authority can only be really realized through the category of photojournalism.
Photojournalism has this authority due to realism: realism is essential for spectators in decoding the
image, and achieving a social reflexive relationship (a mirror image) within it. The image has a
currency and value of the era in which it depicts is within the laws of reflection, in the real world.
“While clearly representational content is a key element in this model, material forms and their
use value have … integral to the way in which groups of images were exchanged, accumulated
and thus given social value, the power of the image being related to their status as accumulated
16
Rethinking Visual Anthropology, Yale University Press,Introduction, Page 5
17
http://www.press.uchicago.edu/Misc/Chicago/316062.html
18
Thinking Photography, Victor Burgon, Essay ‘The Currency of the Photograph’ John Tagg 1951
19
Rethinking Visual Anthropology, Yale University Press,Introduction, Page 5
10. The Trail of Thompson
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objects "20
The Migrant Mother had gone nation wide in 1972 on a postage stamp21 {Figure 5}. In
acknowledgment of the Great Depression, in recognition of the people effected. The image had become
part of a larger visual economy; it had accumulated a physical price, not only the value of the postage
stamp but as a social image that would symbolize the people, an era. A value that not many photographs
would achieve, a value that is exchangeable in the sense of social understanding and relations, a social
binding which engages with a broader audience. The image has been given value as an object, through
the trail of the photograph revealing its histories in various contexts, through means of production, for
they have clear and important clues for us in understanding the weight of the image. The signs and
signifiers in the Migrant Mother, particularly from the other 5 images shows the conditions in which the
family lived, their clothing, Thompsons frame, signs camp, how objects aid in constructing a world of
visual cultural meaning.
The Migrant Mother’s journey extends to an appropriation of an all American show depicting the birth
of California to the present day, staring Whoopy Goldberg. The ‘Golden Dreams’22 Show at Disney’s
Californian adventure show, a re-enactment of Dorothea Lange taking Florence Thompsons iconic
image. It’s now branched out into the educational system of Disney and through various books
depicting the ‘Dust Bowl’ and Immigrants of America. Despite the re-enactment and various
interpretations, Thompson wasn’t an immigrant but a full-blooded Native American, travelling for work
and happened upon the pea-pickers camp for a short stay. So Thompson’s grandson had told.
Then we come to the political charity campaign ad. “How close is another Depression?23”. {Figure 6}
The Migrant Mother juxtaposed with another image of mother and children from 1996. The icon of
poverty has been translated to contemporary day, as the issue still resonates. Michael Hariman and John
Loius Lucaites argued that the iconic image circulates in the public domain as an important part of
public discourse in a liberal society.
20
Rethinking Visual Anthropology, Yale University Press,Introduction, Page 9
21
http://www.modbee.com/2007/10/27/104433/depression-icon-homeless-again.html#ixzz1f6sGnuj8
http://www.modbee.com/2007/10/27/104433/depression-icon-homeless-again.html
22
The Golden Dreams Show, Disney California, http://www.youtube.com/watch?v=tvLx6SkYACg, time of re-enactment
in show is: 11.32-12.32 minutes.
23
“How close is another Depression?” - http://viz.dwrl.utexas.edu/content/migrant-mother-again-and-again
11. The Trail of Thompson
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"… The “icon of poverty” has been excised from its original context and altered or reproduced
for contemporary purposes—as when, for instance, a recent commercial for Allstate includes
the photograph and connects the economic troubles of the recent downturn to those in the
‘thirties in an attempt to sell car insurance." - "These two examples of reproduction and re-
photography provided … an excellent opportunity for discussing the relationship between
context and pathos in social documentary photography." 24
The ‘Back-to-Basics ad for Allstate Insurance took a positivist approach, a montage of Images depicting
the Great Depression, where the Migrant Mother took central stage. A sentimental outlook embracing
the past and saying ‘we survived 12 recessions since then’. The visual language of Migrant Mother is
deeply evident here, as the audience knows exactly from the image what is being said. How the
desperation of that time translates to a value now we can exchange and decipher. Not the specifics of
her struggle, but the general code of that era.25 The photograph has been historicized wherein the
‘hidden histories of the image are revealed through conceptualizations’ as referenced by Elizabeth
Edwards. The Migrant Mother is within the tableau of public memory, identities and behavior through
discourse.
I don’t have a conclusion per say, as I don’t think this paper has the room to fully explore the breadth
and impact the Migrant Mother has had in the larger history of the image. This is more of an discussion
rather that having a concise argument for or against, but the beginnings of documenting the trail of the
iconic image, track its social biography, as an object in the metonymic sense and also to track its
physical movement.
The translation and interpretation of the iconic image derives through constructed narratives, which
move through space and time as an object that binds the viewer to it. We have seen from Edwards and
Hart that photography constructs its own material culture. The photograph becomes a socially salient
object, physically and through meaning and discourse. Photography is subject to continual re-analysis
by others, its histories live beyond the moment of conception. The Migrant Mother has lead a life
24
No Caption Needed: Iconic Photographs, Public Culture, and Liberal Democracy, Robert Hariman, John Louis Lucaites
Page 727
25
http://shockmarketing.com/blog/?tag=depression-advertising-trends - Allstate Insurance, Ad review
http://www.youtube.com/watch?v=6HNKqffU3Cc - Allstate Insurance ‘Back to Basics’ 2009
12. The Trail of Thompson
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outside the confines of the FSA taking on new identities with reproduction and more reproduction and
appropriation.
I’ll end with a great (somewhat fixed) quote from Edward Weston,
‘Photography is simply too honest a medium for recording superficial aspects of a subject. It…
exposes the contrived, the trivial, the artificial for what they really are.’26
Make of that what you will.
26
Rethinking Visual Anthropology, Yale University Press,Introduction, Page 54, Weston Quote from 1980, Page 174,
Edward Weston, photographs and papers
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ILLUSTRATION FIGURE LIST:
Figure 1, Page 2
Figure 2, Page 2
14. The Trail of Thompson
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Figure 3, Page 6
Additional imagery from Time magazine
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Figure 3, Page 7
Figure 4, Page 10
Figure 5, Page 10
16. The Trail of Thompson
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