3. HONORARY CHAIR:
FIRST LADY
MICHELLE OBAMA
HONORARY
VICE-CHAIR:
THE HONORABLE
CORY BOOKER
HONORARY
VICE-CHAIR:
THE HONORABLE
WILLIAM H. FRIST, MD
PHA LEADERSHIP
4. 4P A R T N E R S H I P F O R A
H E A L T H I E R A M E R I C A
COMMON GOAL:
SOLVE THE CHILDHOOD
OBESITY CRISIS WITHIN A
GENERATION
PHA SUPPORTS THE FIRST LADY'S CAUSE BY ENCOURAGING, TRACKING,
AND COMMUNICATING COMMITMENTS TO HEALTHIER LIFESTYLES FROM
PARTNER ORGANIZATIONS.
HOW PHA AND LETโS MOVE
WORK TOGETHER
5. Drink Up | About
The collaboration to encourage
everyone to drink more water
was formed between the
Partnership for a Healthier
America and stakeholders across
the public and private sectors
who are dedicated to encouraging
people to drink more water
more often.
You are what you drink - and
when you drink water, you drink
up.
6. Drink Up | The Message
One Simple Goal: Drink More Water
โข Agnostic as to water-type (public
tap, municipality, bottled, filteredโฆ)
โข Universally positive message
โข No comparative messaging
โข No discussion of what tastes better
โข No discussion of what NOT to drink
โข No exclusivity for any stakeholders
Just: Drink More Water
7. Drink Up | Messages
Messages:
โข Not sound like a
public health
campaign
o You are what you
drink and when you
drink water, you
Drink Up.
o Youโre going to
drink something and
what you drink is up
to you โ when you
8. Drink Up | Supporters
For logo size1-1/8"or larger
BRITALOGO(Secondary) CMYKversion:
Sphereart is aplaced imagewhich prints process cyan and process
magenta. (BRT_Logo_Spheres_02-25-09_r4.psd)
Note: This logo is to beused on whiteor against ver y light color
background.
Filename: BRT_CMYK_L_BM-WB-Alt_042213
GLOBALTAP
โข
14. Drink Up | Reach โ FIRST WEEK ALONE
Twitter
@urH2O
#DrinkH2O
Authors: 2,288
Reach: 63,020,000
Facebook.com/urH2
O
Instagram @urH2O
Photos: 450+
YouAreWhatYouDrink.o
rg
29,000 unique visitors in 8
days
15. Drink Up | On TV Broadcast Impressions:
79,932,635
Total Stories: 46
Late Show with David Letterman Good Morning
America
Late Night with Jimmy Fallo
The Doctors
16. Post โ Launch Plans
โข Continue to elevate platform of
water
โข Expanded digital and social presence
โข Game-ify water
โข Fashion
โข Retail
Drink Up | Whatโs Next?