1. The rhetorical web The Tools You Need to Break It Down

2. Some important terms

3. exigency The situation (or problem) that creates a need or urgency for a rhetorical response If the text is the effect, the exigency is the cause

4. Purpose The aims that a person has or the end he or she expects to fulfill with the text The intention

5. audience Those who will hear or read the text More important than you might think

6. The rhetorical triangle Argumentative Appeals

7. Logos Pathos Ethos

8. logos Logos Appeal to reason Using logical content to convince the audience

9. Pathos Pathos Appeal to emotion Using emotional content to convince the audience

10. ethos Ethos Personal appeal of one’s character Credibility

11. Organization & structure

12. No more 5 paragraphs Variety of structures used in essays Organization and structure can be part of the rhetorical strategy.

13. Elements of style The nitty gritty

14. diction The author’s word choices Examples of types of diction: Formal or informal Ornate or plain Word choice is directly linked with an author’s purpose

15. syntax The deliberate sentence structure the author chooses to make his or her point Consider… Sentence length Number of sentences Sentence beginnings And more

16. imagery The sensory details used to describe, arouse emotions, or represent abstractions 5 senses Visual Auditory Tactile Gustatory Olfactory One image can represent more than one thing.

17. Figurative language Writing or speech that is not intended to carry literal meaning and is usually meant to be imaginative and vivid Examples: Metaphors and similes Symbolism Personification Hyperbole

18. tone The author’s implied attitude toward his subject and his audience Examples of tone: Playful Sarcastic Somber Tone is created through diction and syntax