8. Social Media: Increase customer engagement and “buzz” Problem: In the highly competitive youth consumer market, mature products and brands need to create buzz and differentiation Solution: Create an ice cream vending machine that rewards consumers, makes them smile, and allows their experience to be shared with a photo across Facebook Benefits: Buzz and customer engagement, free viral marketing, encourages co-creation
9. Social Media: Enterprise collaboration Problem: “ Enterprise intranets not intuitive” Solution: “ Chatter” a social network application that securely integrates with enterprise systems. A private Facebook for the enterprise Benefit: Fast and easy adoption by Generation Y, low cost, software as a service (SaaS) also on mobile devices
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11. Social Media: Mobile apps enable new business models Problem: Consumer ordering of take-away food deliveries declining due to credit crunch and increased competition Solution: Create a mobile app that allows customers to order pizza and pay for it on monthly phone bill Benefits: Geo-location identifies local Pizza Hut, customers find application easy and convenient to use, in US app has been downloaded over a million times, significant new revenue stream
