Presentation by Richard Kirby, Executive Impact.

1. Career Maker or Career Breaker?
LinkedIn & Social Media Meet Online Credibility
Why having a good looking LinkedIn profile isn’t enough
..... and what you can do about it.
Richard Kirby, BCC, CMC, CPC Career Expert
You can find a complete copy of this presentation at
www.executive-impact.com/documents/socon13.pdf

2. Is you career exhilarating,
like Felix Baumgartner’s
world famous jump?

3. Or more like this?

4. Either way, LinkedIn can help!

5. How to Say ‘Look at Me!’ to an Online Recruiter
by Phyllis Korkki © New York Times January 26, 2013
……One of the most important questions that many job
seekers can ask these days is this: How searchable am I?
……OLD-FASHIONED, personal networking can still be an
effective way to land a job, but online networking now
supplements it in many fields.

6. Strategy #1 – Increase your VISIBILITY.

7. Strategy #2 – Make your profile more CREDIBLE.

8. Credibility = Endorsements

9. Credibility = Recommendations

10. Recommendations can be managed

11. Strategy #3 – Join strategic groups (up to 50).

12. Example: Healthcare Marketing Research – 2641 members

13. Strategy #4 – Monitor who views your profile and use this as
REACTIVE input to your activity mix.

18. Response w/in 10 minutes
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20. Strategy #5 – Identify people you want to engage, then engage them.

21. Leverage advanced people searches …..

22. Numerous options to engage and interact …..

23. Strategy #6 – Establish one or more extra-LinkedIn information
feeds and use these as PROACTIVE inputs to your activity mix.

26. Why having a good looking LinkedIn profile isn’t enough
..... and what you can do about it.
You can find a complete copy of this presentation at
www.executive-impact.com/documents/socon13.pdf
NOTE: IT MAY TAKE SEVERAL SECONDS TO LOAD. BE PATIENT.

27. KWESTIONS?