An all-in-one doucment s

1. Rose Pediatrics
Media Presence
2010

2. Table of Contents
August......................................................................................................... page 4 to 12
September...................................................................................................page 13 to 20
October ........................................................................................................page 21 to 23
November....................................................................................................page 24 to 30

4. The Back-to-School Vaccination Checklist | Jeanine Skowronski
August 3, 2010
Parents sending their kids back to school may purchase warm winter jackets,
fuzzy mittens, ear muffs and slip-resistant shoes, but what’s really essential
to their safety is having updated medical records. To prevent the spread of
many common illnesses like chickenpox, mumps and whooping cough, school
systems often require that each student receive mandatory immunizations
and regular physicals.
According to many physicians, these requirements are beneficial. Still, many
parents are shying away from vaccinating their children.
“Immunizations are not as appreciated as they used to be,” says Dr. Charles
Shubin, the Director of Pediatrics for Mercy Medical Center in Baltimore. “There are a lot of children who are
not as current [with immunizations] as they need to be.”
Dr. Andrew Lieber, founder and Chief Medical Officer of Rose Pediatrics in Denver, and Pediatric Nurse
Practitioner Mary Beth Petraco, who is the Chair of Long Island’s Legislative Affairs Committee of the Nurse
Practitioners Association, also report a decrease in vaccination visits. All three physicians partially attribute the
decline to a belief that many formally fatal diseases no longer subsist, a sentiment easily disproven by a 2008
outbreak of measles in San Diego. The outbreak occurred when an unvaccinated boy contracted measles while
traveling in Europe. While the boy unknowingly exposed 839 people to the disease, 11 more unvaccinated
children also fell ill. Among them were three babies too young to receive immunizations.
“By not getting vaccinated, you not only put the healthy child at risk,” Petraco says, “You put the poor,
defenseless children who can’t receive the vaccination for medical or other reasons at risk as well.”
While many parents may still chose not to vaccinate since they don’t want any unknown or potentially harmful
substances injected into their children’s bodies, those that are electing to immunize should talk the their
pediatricians about the what vaccinations are required in their school district.
Requirements vary from state to state, but generally children undergo two rounds of mandatory immunizations
while in grade school. Prior to starting kindergarten, children ages 4-6 must receive their last round of the
following vaccinations:
DTaP: Prevents a child from getting bacterial infections such as diphtheria, tetanus and pertussis, or
whooping cough.
MMR: Prevents measles, mumps and rubella.
IPV: The inactivated polio vaccine prevents poliomyelitis, a disease that leads to the loss of movement.
Chickenpox: Prevents children from contracting the varicella-zoster virus, or chickenpox. According to
Petraco, children are required to receive two chickenpox vaccinations (the first is administered when
the child is 12-15 months old) because the initial shot is only effective in 95% of all recipients.
page

5. When a child reaches 6th grade, typically he or she is required to get the Tdap vaccine by their school system.
According to Lieber, this shot is the teenager and adult version of the DTaP shot given to younger patients. It
protects the recipient from the same diseases, but is required primarily to prevent them from transmitting the
ailments to more vulnerable infants.
For this and various other reasons, many health care professionals recommend getting immunizations that
aren’t necessarily required by your child’s school (though, depending on your particular state, some may be).
These include:
Meningococcal Conjugate Vaccine: Protects a child from contracting bacterial meningitis, an infection
of the fluid surrounding the brain and spinal cord that can be fatal. Children typically receive this
vaccination during the pre-adolescent immunization visit at 11 or 12 years old.
Hepatitis A: Protects against the viral liver infection Hepatitis A. Lieber recommends the vaccine for
children whose families travel often, eat out regularly or live in areas that have a history of the disease.
Hepatitis A can be transmitted through close personal contact or by eating food or water that contain
the virus.
H1N1 and Seasonal Flu Shot: The Centers for Disease Control recommended that everyone six months
or older receive flu vaccinations during the 2010-2011 flu season. This year, an all-in-one flu shot is
being offered that protects against both strains of influenza. All physicians we spoke to recommended
that all school children (and their parents) get this vaccination, which will be available as soon as
August. “We plan on offering it to everyone who comes in,” Dr. Shubin says.
Of course, many families may avoid frequent doctor visits due to high expenses. Lieber notes out-of-pocket
vaccinations come with hefty prices tags, but there are options out there for those who are uninsured. The
Vaccines for Children Organization, for example, is a federally funded program that provides vaccines at no cost
to children who might not otherwise be vaccinated because of their family’s inability to pay.
“There are ways to keep costs down,” Lieber says, adding that many state health departments offer other
alternatives that families in need can find out about at their local doctor’s office.
Additionally, each physician we spoke to, in an agreement with the CDC, recommends girls receive the
Human Papillomavirus or HPV shot when they come in for their adolescent immunization check-up. The
shot essentially protects women from cervical cancer (which can be caused by the Human Papillomavirus)
and genital warts, but as Shubin and Petraco point out, the HPV vaccine is available to boys as well. This also
protects them from contracting genital warts and from being carriers of the virus.
According to the physicians, parents often consider the HPV shot taboo, saying it promotes sexual activity in
adolescents. However, Shubin compares the HPV shot to giving a vaccine for Hepatitis B, a sexually transmitted
disease, to infants.
“You need to get the vaccine before you get the virus,” he says. “As pediatricians, we live and breathe
prevention. That’s the name of the game.”
page

6. This article ran in the magazine’s online forum.
August 12, 2010
Vaccination Basics: Immunizations Protecting Your Child Against Dangerous
Childhood Diseases
Throughout childhood, kids need a number of vaccinations, also called immunizations, to build up the body’s
defenses against dangerous infections and diseases. These immunizations, some of which are a single shot,
and others a series of shots over several days, months or years, help keep your child healthy.
Immunizations work by safely introducing a child’s body to the killed or weakened part of a germ that is
responsible for infection. The body reacts to the germ by making antibodies – the body’s defenders against
disease and illness. By immunizing your child at the recommended times, you give his or her immune system a
chance to make antibodies. If the actual disease germs ever attack your child’s body, the antibodies will attack
and eliminate the germs. Children who aren’t immunized do not have the antibodies necessary to fight many
serious, and even fatal, diseases.
Recommended immunizations for children ages 0 through 6 include:
· Hepatitis B
· Rotavirus
· Diphtheria, Tetanus, Pertussis
· Haemophilus influenzae type b
· Pneumococcal5
· Inactivated Poliovirus
· Influenza
· Measles, Mumps, Rubella
· Varicella
· Hepatitis A
· Meningococcal
Contact a pediatrician to determine which immunizations your child should receive at different stages of
childhood.
Like any medicine, vaccinations can occasionally cause mild reactions. These reactions can include pain,
redness and swelling where the shot was given. Infants can be fussy for 24 to 48 hours after a shot and may
also sometimes experience a low-grade fever. These are common and expected side effects and not cause for
concern. If your child experiences high fever, swelling of the throat, behavior changes, dizziness, wheezing,
hoarseness, difficulty breathing, hives or a fast heart rate, call your pediatrician immediately for an evaluation
of your child’s health.
Vaccines are generally quite safe and the protection provided by vaccines far outweighs the very small risk
of serious problems. In regard to vaccinations and autism, there is no medical evidence that vaccines cause
autism. Dr. Andrew Wakefield first promoted this controversial connection in 1998, but he has since admitted
that he fabricated the findings he said proved a link between vaccinations and autism.
For more information on vaccinations and your child’s health, or to find a pediatrician, visit http://www.
rosepediatrics.com.
page

7. This article ran on the websites for the following YourHub communities:
Castle Pines, Castle Rock, Centennial, Commerce City, Denver,
Englewood, Greenwood Village, Highlands Ranch, Littleton, Parker
August 12, 2010
Vaccination Basics: Immunizations Protecting Your Child Against Dangerous
Childhood Diseases
Throughout childhood, kids need a number of vaccinations, also called immunizations, to build up the body’s
defenses against dangerous infections and diseases. These immunizations, some of which are a single shot,
and others a series of shots over several days, months or years, help keep your child healthy.
Immunizations work by safely introducing a child’s body to the killed or weakened part of a germ that is
responsible for infection. The body reacts to the germ by making antibodies – the body’s defenders against
disease and illness. By immunizing your child at the recommended times, you give his or her immune system a
chance to make antibodies. If the actual disease germs ever attack your child’s body, the antibodies will attack
and eliminate the germs. Children who aren’t immunized do not have the antibodies necessary to fight many
serious, and even fatal, diseases.
Recommended immunizations for children ages 0 through 6 include:
· Hepatitis B
· Rotavirus
· Diphtheria, Tetanus, Pertussis
· Haemophilus influenzae type b
· Pneumococcal5
· Inactivated Poliovirus
· Influenza
· Measles, Mumps, Rubella
· Varicella
· Hepatitis A
· Meningococcal
Contact a pediatrician to determine which immunizations your child should receive at different stages of
childhood.
Like any medicine, vaccinations can occasionally cause mild reactions. These reactions can include pain,
redness and swelling where the shot was given. Infants can be fussy for 24 to 48 hours after a shot and may
also sometimes experience a low-grade fever. These are common and expected side effects and not cause for
concern. If your child experiences high fever, swelling of the throat, behavior changes, dizziness, wheezing,
hoarseness, difficulty breathing, hives or a fast heart rate, call your pediatrician immediately for an evaluation
of your child’s health.
Vaccines are generally quite safe and the protection provided by vaccines far outweighs the very small risk
of serious problems. In regard to vaccinations and autism, there is no medical evidence that vaccines cause
autism. Dr. Andrew Wakefield first promoted this controversial connection in 1998, but he has since admitted
that he fabricated the findings he said proved a link between vaccinations and autism.
For more information on vaccinations and your child’s health, or to find a pediatrician, visit http://www.
rosepediatrics.com. page

8. August 18, 2010
New Rose Pediatrics Clinic Brings Family-Oriented Care to Highlands Ranch
Rose Pediatrics, a provider network dedicated to delivering true customer service to patients and families,
announced that it will now offer its distinctive brand of personalized pediatric care to Denver’s south suburban
community. Initiated as a family-run, service-based medical practice more than a decade ago at Denver’s Rose
Medical Center, the newly expanded Rose Pediatric Provider Network opened a second location in Highlands
Ranch this month.
“Rose Pediatrics is dedicated to providing excellent care in an environment that treats patients like they are
part of our family,” said Andrew Lieber, MD, co-founder and chief medical officer of the Rose Pediatric Provider
Network. “We value our patients’ health and time, which is how we measure ourselves against the same
service standards as any other business.”
Led by Dr. Lieber, the network’s pediatricians and other providers have more than 35 years of pediatric practice
experience and 20 years of specialized training in asthma, diabetes, obesity, allergies, flu and other child health
issues.
At both the Denver and Highlands Ranch pediatrics locations, patients see the same provider every visit – a
system that allows providers to understand the individual medical needs of each patient and gain insight into
how best to care for them. An administrative model focused on efficiency helps Rose Pediatrics offer patients
minimal wait times and ample time with providers during office visits, as well as uncomplicated appointment
scheduling.
“Our ultimate goal is to change the way medical care is delivered to families with children,” said Howard Lieber,
co-founder and chief executive officer of the Rose Pediatric Provider Network. “At Rose Pediatrics, we aim to
develop a collaborative partnership between parents and providers to help children and families live healthier
lives.”
Rose Pediatrics recently launched RosePediatrics.com, an innovative, informative and comprehensive health
and wellness resource aimed at helping parents – patients or otherwise – make informed decisions about
their children’s health. The website offers a steady stream of health and wellness advice from Rose Pediatrics
physicians, as well as a collection of articles and blogs focused on informing parents about how to address kids’
common health issues.
The Rose Pediatric Provider Network plans to open six clinics in addition to the Highlands Ranch location in the
Denver metro area over the next several years.
The Highlands Ranch pediatric clinic is now open at 9137 Ridgeline Blvd., Suite 130. Hours are Monday through
Friday, from 9 a.m. to 5 p.m., with late appointments available Wednesday. Saturday visits are available
by appointment only. Doctors are on call each evening for emergencies. For more information, please call
303.471.0221 or visit RosePediatrics.com.
page

9. This article ran in the magazine’s online forum.
August 18, 2010
New Rose Pediatrics Clinic Brings Family-Oriented Care to Highlands Ranch
Rose Pediatrics, a provider network dedicated to delivering true customer service to patients and families,
announced that it will now offer its distinctive brand of personalized pediatric care to Denver’s south suburban
community. Initiated as a family-run, service-based medical practice more than a decade ago at Denver’s Rose
Medical Center, the newly expanded Rose Pediatric Provider Network opened a second location in Highlands
Ranch this month.
“Rose Pediatrics is dedicated to providing excellent care in an environment that treats patients like they are
part of our family,” said Andrew Lieber, MD, co-founder and chief medical officer of the Rose Pediatric Provider
Network. “We value our patients’ health and time, which is how we measure ourselves against the same
service standards as any other business.”
Led by Dr. Lieber, the network’s pediatricians and other providers have more than 35 years of pediatric practice
experience and 20 years of specialized training in asthma, diabetes, obesity, allergies, flu and other child health
issues.
At both the Denver and Highlands Ranch pediatrics locations, patients see the same provider every visit – a
system that allows providers to understand the individual medical needs of each patient and gain insight into
how best to care for them. An administrative model focused on efficiency helps Rose Pediatrics offer patients
minimal wait times and ample time with providers during office visits, as well as uncomplicated appointment
scheduling.
“Our ultimate goal is to change the way medical care is delivered to families with children,” said Howard Lieber,
co-founder and chief executive officer of the Rose Pediatric Provider Network. “At Rose Pediatrics, we aim to
develop a collaborative partnership between parents and providers to help children and families live healthier
lives.”
Rose Pediatrics recently launched RosePediatrics.com, an innovative, informative and comprehensive health
and wellness resource aimed at helping parents – patients or otherwise – make informed decisions about
their children’s health. The website offers a steady stream of health and wellness advice from Rose Pediatrics
physicians, as well as a collection of articles and blogs focused on informing parents about how to address kids’
common health issues.
The Rose Pediatric Provider Network plans to open six clinics in addition to the Highlands Ranch location in the
Denver metro area over the next several years.
The Highlands Ranch pediatric clinic is now open at 9137 Ridgeline Blvd., Suite 130. Hours are Monday through
Friday, from 9 a.m. to 5 p.m., with late appointments available Wednesday. Saturday visits are available
by appointment only. Doctors are on call each evening for emergencies. For more information, please call
303.471.0221 or visit RosePediatrics.com.
page

10. August 20, 2010
Pediatrics Center Opens
Rose Pediatrics has brought its family-oriented care to Highlands Ranch.
A provider network that delivers customer service to patients and families, Rose Pediatrics began offering its
brand of personalized pediatric care at Rose Medical Center 10 years ago. Now it is open from 9 a.m. to 5 p.m.
Monday through Friday at 9137 Ridgeline Blvd., Suite 130.
Led by Dr. Andrew Lieber, the network’s pediatricians and other providers have more than 35 years of pediatric
practice experience and 20 years of specialized training in asthma, diabetes, obesity, allergies, flu and other
child-health issues.
At both the Denver and Highlands Ranch pediatrics locations, patients see the same provider every visit — a
system that enables providers to understand the individual medical needs of each patient. An administrative
model focused on efficiency helps Rose Pediatrics offer patients reduced wait times, more time with providers
and easy appointment scheduling.
“We value our patients’ health and time, which is how we measure ourselves against the same service stan-
dards as any other business,” said Lieber, co-founder and chief medical officer of the Rose Pediatric Provider
Network.
The clinic launched RosePediatrics.com, an informative health and wellness resource aimed at helping parents
— patients or otherwise — make informed decisions about their children’s health. The website has health and
wellness advice from Rose Pediatrics physicians, and articles and blogs focused on kids’ common health issues.
“Our ultimate goal is to change the way medical care is delivered to families with children,” said Howard Lieber,
co-founder and chief executive officer.
The Rose Pediatric Provider Network plans to open six more clinics in the Denver metro area over the next
several years.
For more information, visit www.RosePediatrics.com.
page 10

11. Rose Pediatrics opens on Ridgeline Boulevard | Clayton Woullard
August 26, 2010
Rose Pediatrics has recently opened a new location in Highlands Ranch.
The 3,200-square-foot clinic currently with one doctor and a nurse practitioner fills a need in the community,
said Howard Lieber, co-founder and CEO of Rose Pediatrics.
“Highlands Ranch is all about families - one of the reasons I wanted to move here - and Rose Pediatrics treats
every family like they’re our family. We’re excited to be a part of a family focused community, so we thought it
was a natural fit,” Lieber said.
Lieber said the location’s doctor, Jill Mason, can see up to 20 patients a day, but that his company tries to make
sure their doctors can spend enough time with patients and that their wait times are less than 10 minutes.
The clinic features 10 exam rooms and state-of-the-art equipment, including audiometers in every room, he
said.
Lieber said they eventually want two doctors and two nurse practitioners at the location.
He said one thing that differentiates Rose Pediatrics from other facilities is patients see the same doctor
throughout their life.
“There are so many changes in that first 18 years of life, all the way from being an infant to being an
adolescent, so you really want your doctor to know that child so they can look for any kind of changes that
need to be addressed during that child’s life,” he said.
The clinic is located at 9137 Ridgeline Blvd., Suite 130, and is open from 9 a.m. to 5 p.m. Monday through
Friday with late hours on Wednesday. For more information, visit www.rosepediatrics.com.
page 11

12. August 31, 2010
Getting Your Baby To Sleep: Five Sleep Myths
Getting your baby to sleep through the night is by far one of the toughest jobs as a new parent. Sleeping
through the night is not only an important milestone, it’s an essential part of your child’s physical and emotion-
al development. Here, we “put to rest” some of the most popular myths about getting your baby to sleep.
Sleep Myth 1: Your child needs to sleep on your schedule.
No matter how well intentioned, trying to force a baby to adapt to your schedule will prove frustrating and
pointless. According to the book Healthy Sleep Habits, Happy Child by Dr. Mark Weissbluth (Ballantine, 2005),
a schedule is important, but that schedule is not necessarily the parents’ schedule. This book presents a more
scientific approach to helping your baby develop consistent sleep habits.
Sleep Myth 2: Your friend’s baby is sleeping through the night, so your baby should be too.
All babies are different, just as all definitions of “sleeping through the night” may vary - is your friend’s baby
sleeping 8 p.m. to 8 a.m., 11 p.m. to 5 a.m., or is your friend simply trying to prove that her baby is better than
everyone else’s? If your child does not have any medical problems, sleeping through the night will most likely
come anywhere from 4 to 6 months (formula-fed infants) or 4 to 9 months (breastfed infants).
Sleep Myth 3: Letting a baby “cry it out” will hurt them emotionally.
Depending on the age of your baby, letting your baby “cry it out” may be the best thing for your child. Al-
though younger babies need to be held and fed during the night, if you’re getting up with a healthy 9-month-
old, you’re spoiling your child. Getting up with a youngster at this age may be well-intentioned on your part,
but a 9-month-old who is free of medical problems does not need to get up to eat. The older your baby gets,
the harder it will be to let them cry. This could potentially spill over into other behaviors because you’re teach-
ing your toddler that screaming gets them attention.
Sleep Myth 4: There’s nothing wrong with your child sleeping with you all night.
Although this depends on the age of the child, in some studies, newborns who are breastfed actually benefit
from sleeping with mom. Both mom and baby get better sleep. However, kids who are older (1 and up) and are
sleeping in a “family bed” situation have been found to develop attachment disorders and often are not well-
adjusted. Moreover, this sleeping arrangement can have serious negative impacts on your relationship with
your spouse, the health of which is critical to the long-term well-being of your child.
Sleep Myth 5: Parents shouldn’t leave kids with a babysitter if they aren’t sleeping through the night.
As parents, you need time alone to remain a good team. You and your spouse will be sleep deprived, pooped
on, covered in food stains, and you need time with each other to remember why you did this in the first place.
Find experienced babysitters who you can trust (and don’t hesitate to take advantage of family members who
volunteer for babysitting duty).
As with so many aspects of parenting, when it’s your child, every situation is different. For more information on
getting your baby to sleep or to find a pediatrician, visit http://www.rosepediatrics.com.
page 12

13. September 2, 2010
Getting Your Baby To Sleep: Five Sleep Myths
Getting your baby to sleep through the night is by far one of the toughest jobs as a new parent. Sleeping
through the night is not only an important milestone, it’s an essential part of your child’s physical and emotion-
al development. Here, we “put to rest” some of the most popular myths about getting your baby to sleep.
Sleep Myth 1: Your child needs to sleep on your schedule.
No matter how well intentioned, trying to force a baby to adapt to your schedule will prove frustrating and
pointless. According to the book Healthy Sleep Habits, Happy Child by Dr. Mark Weissbluth (Ballantine, 2005),
a schedule is important, but that schedule is not necessarily the parents’ schedule. This book presents a more
scientific approach to helping your baby develop consistent sleep habits.
Sleep Myth 2: Your friend’s baby is sleeping through the night, so your baby should be too.
All babies are different, just as all definitions of “sleeping through the night” may vary - is your friend’s baby
sleeping 8 p.m. to 8 a.m., 11 p.m. to 5 a.m., or is your friend simply trying to prove that her baby is better than
everyone else’s? If your child does not have any medical problems, sleeping through the night will most likely
come anywhere from 4 to 6 months (formula-fed infants) or 4 to 9 months (breastfed infants).
Sleep Myth 3: Letting a baby “cry it out” will hurt them emotionally.
Depending on the age of your baby, letting your baby “cry it out” may be the best thing for your child. Al-
though younger babies need to be held and fed during the night, if you’re getting up with a healthy 9-month-
old, you’re spoiling your child. Getting up with a youngster at this age may be well-intentioned on your part,
but a 9-month-old who is free of medical problems does not need to get up to eat. The older your baby gets,
the harder it will be to let them cry. This could potentially spill over into other behaviors because you’re teach-
ing your toddler that screaming gets them attention.
Sleep Myth 4: There’s nothing wrong with your child sleeping with you all night.
Although this depends on the age of the child, in some studies, newborns who are breastfed actually benefit
from sleeping with mom. Both mom and baby get better sleep. However, kids who are older (1 and up) and are
sleeping in a “family bed” situation have been found to develop attachment disorders and often are not well-
adjusted. Moreover, this sleeping arrangement can have serious negative impacts on your relationship with
your spouse, the health of which is critical to the long-term well-being of your child.
Sleep Myth 5: Parents shouldn’t leave kids with a babysitter if they aren’t sleeping through the night.
As parents, you need time alone to remain a good team. You and your spouse will be sleep deprived, pooped
on, covered in food stains, and you need time with each other to remember why you did this in the first place.
Find experienced babysitters who you can trust (and don’t hesitate to take advantage of family members who
volunteer for babysitting duty).
As with so many aspects of parenting, when it’s your child, every situation is different. For more information on
getting your baby to sleep or to find a pediatrician, visit http://www.rosepediatrics.com.
page 13

14. September 2, 2010
Pediatrics Center Opens
Rose Pediatrics has brought its family-oriented care to Highlands Ranch.
A provider network that delivers customer service to patients and families, Rose Pediatrics began offering its
brand of personalized pediatric care at Rose Medical Center 10 years ago. Now it is open from 9 a.m. to 5 p.m.
Monday through Friday at 9137 Ridgeline Blvd., Suite 130.
Led by Dr. Andrew Lieber, the network’s pediatricians and other providers have more than 35 years of pediatric
practice experience and 20 years of specialized training in asthma, diabetes, obesity, allergies, flu and other
child-health issues.
At both the Denver and Highlands Ranch pediatrics locations, patients see the same provider every visit — a
system that enables providers to understand the individual medical needs of each patient. An administrative
model focused on efficiency helps Rose Pediatrics offer patients reduced wait times, more time with providers
and easy appointment scheduling.
“We value our patients’ health and time, which is how we measure ourselves against the same service stan-
dards as any other business,” said Lieber, co-founder and chief medical officer of the Rose Pediatric Provider
Network.
The clinic launched RosePediatrics.com, an informative health and wellness resource aimed at helping parents
— patients or otherwise — make informed decisions about their children’s health. The website has health and
wellness advice from Rose Pediatrics physicians, and articles and blogs focused on kids’ common health issues.
“Our ultimate goal is to change the way medical care is delivered to families with children,” said Howard Lieber,
co-founder and chief executive officer.
The Rose Pediatric Provider Network plans to open six more clinics in the Denver metro area over the next
several years.
For more information, visit www.RosePediatrics.com.
page 1

15. This article ran on the websites for the following YourHub communities:
Denver, Englewood, Highlands Ranch, Parker
September 2, 2010
Getting Your Baby To Sleep: Five Sleep Myths
Getting your baby to sleep through the night is by far one of the toughest jobs as a new parent. Sleeping
through the night is not only an important milestone, it’s an essential part of your child’s physical and emotion-
al development. Here, we “put to rest” some of the most popular myths about getting your baby to sleep.
Sleep Myth 1: Your child needs to sleep on your schedule.
No matter how well intentioned, trying to force a baby to adapt to your schedule will prove frustrating and
pointless. According to the book Healthy Sleep Habits, Happy Child by Dr. Mark Weissbluth (Ballantine, 2005),
a schedule is important, but that schedule is not necessarily the parents’ schedule. This book presents a more
scientific approach to helping your baby develop consistent sleep habits.
Sleep Myth 2: Your friend’s baby is sleeping through the night, so your baby should be too.
All babies are different, just as all definitions of “sleeping through the night” may vary - is your friend’s baby
sleeping 8 p.m. to 8 a.m., 11 p.m. to 5 a.m., or is your friend simply trying to prove that her baby is better than
everyone else’s? If your child does not have any medical problems, sleeping through the night will most likely
come anywhere from 4 to 6 months (formula-fed infants) or 4 to 9 months (breastfed infants).
Sleep Myth 3: Letting a baby “cry it out” will hurt them emotionally.
Depending on the age of your baby, letting your baby “cry it out” may be the best thing for your child. Al-
though younger babies need to be held and fed during the night, if you’re getting up with a healthy 9-month-
old, you’re spoiling your child. Getting up with a youngster at this age may be well-intentioned on your part,
but a 9-month-old who is free of medical problems does not need to get up to eat. The older your baby gets,
the harder it will be to let them cry. This could potentially spill over into other behaviors because you’re teach-
ing your toddler that screaming gets them attention.
Sleep Myth 4: There’s nothing wrong with your child sleeping with you all night.
Although this depends on the age of the child, in some studies, newborns who are breastfed actually benefit
from sleeping with mom. Both mom and baby get better sleep. However, kids who are older (1 and up) and are
sleeping in a “family bed” situation have been found to develop attachment disorders and often are not well-
adjusted. Moreover, this sleeping arrangement can have serious negative impacts on your relationship with
your spouse, the health of which is critical to the long-term well-being of your child.
Sleep Myth 5: Parents shouldn’t leave kids with a babysitter if they aren’t sleeping through the night.
As parents, you need time alone to remain a good team. You and your spouse will be sleep deprived, pooped
on, covered in food stains, and you need time with each other to remember why you did this in the first place.
Find experienced babysitters who you can trust (and don’t hesitate to take advantage of family members who
volunteer for babysitting duty).
As with so many aspects of parenting, when it’s your child, every situation is different. For more information on
getting your baby to sleep or to find a pediatrician, visit http://www.rosepediatrics.com.
page 1

16. This article ran on the websites for the following YourHub communities:
Denver and Highlands Ranch
September 15, 2010
Childhood Obesity: Your Kids Are What They Eat
It’s no secret that childhood obesity is becoming increasingly prevalent and, as you may know, childhood obe-
sity has serious health consequences, including type 2 diabetes, high blood pressure, liver problems, bone and
joint problems, and psychological consequences.
Many experts blame this epidemic on the “Western diet,” which means a diet high in refined carbohydrates
(white flour), refined sugars (white sugar), and processed food. As you plan for family meals and teach your
kids about healthy choices, there are a few important ways you can help ensure your kids make healthy food
decisions and get the nutrition they need.
Eat 5+ fruits and vegetables a day. You’ve heard the rule before. Multiple studies show that a diet rich in
vegetables and fruits reduces the risk of dying from a significant number of “Western” diseases. In countries
where people eat a pound or more of fruits and vegetables per day, cancer rates are half of what they are in
the United States. Ideally, only two of five servings will be fruit, and the rest vegetables. Serve vegetables and
fruits with meals and also as snacks. Frozen vegetables and fruits are nearly as good as fresh, since they retain
most of the nutrients through the freezing process.
Canned fruits and veggies (without added sauces, salt, or sugar) can also work. When it comes to fruits, how-
ever, keep in mind that fruit juices do NOT have the same beneficial effects as intact fruit because juice has
concentrated calories similar to soda beverages, and also lacks the fiber and other nutrients that whole fruit
provides.
Pay attention to portion sizes. A great resource for determining age-appropriate serving sizes is the USDA’s
food pyramid, which gives serving sizes for specific foods and beverages based on age, height, weight and
activity level.
Although portion control is important, try not to be overly restrictive of your child’s food intake during meal-
time. A parent’s responsibility is to provide a well-balanced, nutritious meal. Kids are remarkably good at self-
regulating the quantity of food they eat. Allowing kids to eat as much (healthy) food as they choose has been
shown to reduce unhealthy snacking between meals. However, if your meal consists of lean meat, vegetables
and mashed potatoes, your child should be encouraged to go back for second servings of the meat or vegeta-
bles first!
Eat (real) food. It sounds simple, but it can be hard to know what is truly “healthy” for your kids now that
every packaged food is making some sort of health claim. This is part of the reason we encourage you to break
out of the packages, and eat foods that are just that - FOOD. No chemicals, no preservatives, no dyes, no
added hormones, no unpronounceable words, none of the ingredients that are increasingly blamed for our
malfunctioning bodies.
Examples of real food are fruits, vegetables, eggs, cheese, milk, meat, beans, rice and other grains. Milk does
not mean chocolate milk or strawberry milk, but regular white milk. Meat does not mean breaded and fried
nuggets, but baked, roasted, or grilled meats. A good rule of thumb used by author Michael Pollan in his book
In Defense of Food is “Don’t eat anything your great grandmother wouldn’t recognize as food.” page 1

17. Squishy squeeze yogurts, cheese that comes out of a squirt can - chances are your great-grandmother would
be baffled by these foods. Another great rule of thumb is to shop the perimeter of the grocery store, where a
large percentage of items you’ll find are real food.
Taking an active role now can help avoid childhood obesity. Today’s society makes it difficult to change our
eating habits, but it can be done. Don’t hesitate to call your pediatrician if you have questions about the types
of food you and your children should be eating.
For more information on childhood obesity, helping your children make better food choices, or to find a pedia-
trician, visit http://www.rosepediatrics.com.
page 1

18. Medical Monday: HPV Vaccine | Dr. Andrew Lieber
September 20, 2010
Dr. Lieber was featured on Everyday’s Medical Monday segment regarding immunizations and the HPV
vaccine.
Full video is available on the DVD at the back of the clipbook.
page 1

19. September 21, 2010
Rose Pediatrics Launches Comprehensive Health Resource Website
Rose Pediatrics, a provider network dedicated to delivering true customer service to patients and families, this
month launched RosePediatrics.com, a comprehensive health and wellness resource for families everywhere.
This innovative and informative website offers advice from leading pediatricians to help parents make
informed decisions about their children’s health.
”RosePediatrics.com leverages the expertise of leading pediatricians, which in turn, empowers parents to make
educated decisions when it comes to their children’s health,” said Andrew Lieber, MD, co-founder and chief
medical officer of Rose Pediatrics.
A popular feature available at RosePediatrics.com is the dosages resource. This interactive tool provides
accurate dosage information – in amounts and frequency – for common childhood medications depending on
an individual’s age and weight.
“The website incorporates a steady stream of health and wellness advice from Rose Pediatrics physicians,” said
Howard Lieber, co-founder and chief executive officer of Rose Pediatrics. “It’s designed to be a user-friendly
tool for families across the country.“
RosePediatrics.com offers advice related to caring for kids from birth to age 21; ranging from jaundice in
newborns, to managing flu shots and other immunizations, to recognizing the symptoms of commonly seen
childhood illnesses, among other topics. Also available on the educational website are how-to articles, answers
to FAQs, and book reviews focused on children’s common health issues. In addition, RosePediatrics.com offers
engaging, helpful blogs written by parents and some of the medical providers who are sharing their stories,
successes, counsel, and concerns.
The site’s goal is to empower parents to better understand their child’s illness or injury and visit their
pediatricians armed with the appropriate questions.
Rose Pediatrics, which operates two clinics in Colorado, launched the user-friendly website as an extension
of the company’s mission: “our family caring for your family.” This family run, service-based medical provider
network plans to open six additional clinics in the Denver metro area over the next several years.
For more information, visit RosePediatrics.com.
page 1

20. Forgotten illnesses still need vaccines | Chris Michlewicz
September 25, 2010
Medical professionals have done such a good job in recent decades of preventing many of history’s most
feared illnesses that parents have forgotten what they are immunizing against. Doctors say that doesn’t make
child immunizations any less important.
Scientists have developed so many vaccines for different viruses and bacteria over the years that they often
combine several into one shot. DPT, for example, takes out diphtheria, pertussis — whooping cough — and
tetanus in one fell swoop.
Dr. Andrew Lieber, co-founder and chief medical officer of Rose Pediatrics in Highlands Ranch, said those in the
medical field have “done too well” at preventing the illnesses because some parents believe it is now OK to
skip the regular schedule of shots.
Vaccines for polio, hepatitis B, measles, mumps and rubella have saved countless lives since they were discov-
ered over approximately the last 70 years. The same goes for pneumococcal treatments that prevent pneumo-
nia and bacterial meningitis, among other respiratory ailments, and flu shots, which prevent against various
strains of the influenza virus. But some with school children quit the treatments as their kids grow older, leav-
ing them prone to potentially deadly conditions.
Colorado now has one of the worst immunization rates in the country. Most parents are aware that infants
must get regular boosters at 2 months, 4 months, 6 months, 12 months and 18 months of age, but there has
been a jump in the number of illnesses in older children in which immunization would have been effective.
“A lot of people think they don’t exist anymore,” said Lieber, an allergy and immunology specialist. “There’s a
lot of misinformation out there and the rate of vaccination has really declined in the last few years.”
It’s due in part to a lack of education and parents believing they are no longer necessary, but also because they
have been scared off by rumors. The recent reported correlation between immunizations and the rise in cases
of autism nationwide has been disproved, Lieber said. Mercury preservatives have also been removed from
vaccines.
However, some disregard the recommendations by the Centers for Disease Control — not to mention their
local school district — and take their chances. Lieber recalled a recent story in which a local family brought in a
sick child with an easily preventable condition. Whooping cough, in particular, has been prevalent in children in
the northern Douglas County area, he said.
Lieber is hoping it won’t take another tragedy like the whooping cough epidemic in California this summer for
parents to get their wake-up call.
Many physicians have information on their websites to dispel some of the common myths about immuniza-
tions. Parents can also visit the CDC website at www.cdc.gov for more information on the different types of
available vaccines.
page 20

21. Medical Monday: Are ADD and ADHD Over or Under Diagnosed? | Dr. Andrew Lieber
October 4, 2010
Dr. Lieber was featured on Everyday’s Medical Monday segment regarding ADD and ADHD in young
children and diagnosis rates.
Full video is available on the DVD at the back of the clipbook.
page 21

22. October 8, 2010
Listing and Review: Rose Pediatrics
Review:
We love, Love..., LOVE Rose pediatrics. We live 35 miles from Rose hospital and Dr. Andrew Lieber. We drive
by 5 hospitals and numerous pediatricians to see this Awesome physician. We have three boys that range in
age from 4 - 11 and they have been regularly seeing Dr. Lieber and the excellent staff at Rose Pediatrics ever
since they were born. He is brilliant, professional and great with both the kiddos and the parents. He once
met us at Rose on a Saturday morning while he was doing rounds (not during office hours) so he could see
our oldest son during a tough bout with the flu. I half expect the guy to show up at my crib for a house call if I
asked him to. If you got kids on the way, are moving, or need a new pediatrician for the kiddos the lookin can
stop now.
page 22

23. October 8, 2010
Child Illness on the Web
Rose Pediatrics’ most recent press release on its website being a valuable resource and tool for
parents and families is listed as resource in the article.
Full story no longer available.
page 23

24. Interview with Robbyn Hart | Dr. Andrew Lieber and Robbyn Hart
November 18, 2010
Dr. Lieber was interviewed by Robbyn Hart about H1N1 and winter vaccinations. It was featured at
6:20 and 8:20 a.m. on her Thursday show.
Full audio is available on the DVD at the back of the clipbook.
page 2

25. This article ran on the websites for the following YourHub communities:
Denver and Highlands Ranch
November 19, 2010
Knee Pain in Kids
One of the most complex parts of your body, knees play an important role in allowing you to move. They
allow your legs to bend, swivel, straighten and move in many different directions. In order to deliver that great
flexibility, knees are made up of lots of moving parts - parts that can be injured and cause pain. In fact, knee
pain is very common in children, especially among adolescents who are active and/or participate in sports. So,
what should you do if your child experiences knee pain?
First Response: Think R.I.C.E.
Thankfully, most injuries are minor and heal with time. If your child hurts his or her knee, you can take
immediate action to help the knee heal faster. For most injures, including knee injuries in children, follow the
R.I.C.E. plan until your child can visit his or her pediatrician.
Rest. Rest the knee, often for several days, to avoid further injury and help support the healing process.
Ice. Ice the knee with an ice bag (a bag of frozen peas works well, too) for 15 minutes several times a day
for the first 48 hours. This helps to lessen the pain and swelling.
Compression. Bandage the knee to provide compression, which will give support and decrease swelling.
Elevation. Prop the knee up on some pillows or blankets to reduce swelling.
Most knee injuries are sprains, strains or tears and will begin to heal after one or two days of R.I.C.E. If
needed, ibuprofen can be taken for pain control.
Second Response: See a Pediatrician
If pain and swelling persist, you should have your pediatrician take a look at your child’s knee. Here’s what to
expect during your visit:
1. The history. Your pediatrician will ask several questions about your child’s knee pain to get a good
“story” about the pain. He or she will ask questions such as: When did it start hurting? Where does it
hurt? What kind of pain? Does anything make it better or worse? Did you hear any pops when you first
injured your knee?
2. The exam. Next, your doctor will examine the injured knee. Your child will be asked to stand, sit, lie
down and maybe even walk or jump so the doctor can look at the knee in many different positions. In
addition, your pediatrician will want to see how the knee is bending but also will look at the outside of
the knee for puffiness, redness and warmth to the touch.
3. Imaging. After “getting the story” and examining your child’s knee, your pediatrician will decide if
pictures need to be taken of the knee. Sometimes your pediatrician may order an x-ray to look at the
bones and/or a CT or MRI to get a better look at other parts of the knee such as cartilage and ligaments.
page 2

26. 4. Treatment plan. Once your pediatrician has all the information he or she needs, he or she will
determine a diagnosis and treatment plan for your child’s knee pain. Once your child’s knee has healed,
your pediatrician may order exercises and physical therapy as part of the rehabilitation program. If there
is a serious injury, your pediatrician may refer your child to a specialist or orthopedic surgeon.
For more information on knee pain in children, tips to prevent knee injuries, or to find a pediatrician, visit
www.RosePediatrics.com.
page 2

27. This article ran in the magazine’s online forum.
November 19, 2010
Knee Pain in Kids
One of the most complex parts of your body, knees play an important role in allowing you to move. They
allow your legs to bend, swivel, straighten and move in many different directions. In order to deliver that great
flexibility, knees are made up of lots of moving parts - parts that can be injured and cause pain. In fact, knee
pain is very common in children, especially among adolescents who are active and/or participate in sports. So,
what should you do if your child experiences knee pain?
First Response: Think R.I.C.E.
Thankfully, most injuries are minor and heal with time. If your child hurts his or her knee, you can take
immediate action to help the knee heal faster. For most injures, including knee injuries in children, follow the
R.I.C.E. plan until your child can visit his or her pediatrician.
Rest. Rest the knee, often for several days, to avoid further injury and help support the healing process.
Ice. Ice the knee with an ice bag (a bag of frozen peas works well, too) for 15 minutes several times a day
for the first 48 hours. This helps to lessen the pain and swelling.
Compression. Bandage the knee to provide compression, which will give support and decrease swelling.
Elevation. Prop the knee up on some pillows or blankets to reduce swelling.
Most knee injuries are sprains, strains or tears and will begin to heal after one or two days of R.I.C.E. If
needed, ibuprofen can be taken for pain control.
Second Response: See a Pediatrician
If pain and swelling persist, you should have your pediatrician take a look at your child’s knee. Here’s what to
expect during your visit:
1. The history. Your pediatrician will ask several questions about your child’s knee pain to get a good
“story” about the pain. He or she will ask questions such as: When did it start hurting? Where does it
hurt? What kind of pain? Does anything make it better or worse? Did you hear any pops when you first
injured your knee?
2. The exam. Next, your doctor will examine the injured knee. Your child will be asked to stand, sit, lie
down and maybe even walk or jump so the doctor can look at the knee in many different positions. In
addition, your pediatrician will want to see how the knee is bending but also will look at the outside of
the knee for puffiness, redness and warmth to the touch.
3. Imaging. After “getting the story” and examining your child’s knee, your pediatrician will decide if
pictures need to be taken of the knee. Sometimes your pediatrician may order an x-ray to look at the
bones and/or a CT or MRI to get a better look at other parts of the knee such as cartilage and ligaments.
4. Treatment plan. Once your pediatrician has all the information he or she needs, he or she will
determine a diagnosis and treatment plan for your child’s knee pain. Once your child’s knee has page 2

28. healed, your pediatrician may order exercises and physical therapy as part of the rehabilitation program.
If there is a serious injury, your pediatrician may refer your child to a specialist or orthopedic surgeon.
For more information on knee pain in children, tips to prevent knee injuries, or to find a pediatrician, visit
www.RosePediatrics.com.
page 2

29. November 19, 2010
Knee Pain in Kids
One of the most complex parts of your body, knees play an important role in allowing you to move. They
allow your legs to bend, swivel, straighten and move in many different directions. In order to deliver that great
flexibility, knees are made up of lots of moving parts - parts that can be injured and cause pain. In fact, knee
pain is very common in children, especially among adolescents who are active and/or participate in sports. So,
what should you do if your child experiences knee pain?
First Response: Think R.I.C.E.
Thankfully, most injuries are minor and heal with time. If your child hurts his or her knee, you can take
immediate action to help the knee heal faster. For most injures, including knee injuries in children, follow the
R.I.C.E. plan until your child can visit his or her pediatrician.
Rest. Rest the knee, often for several days, to avoid further injury and help support the healing process.
Ice. Ice the knee with an ice bag (a bag of frozen peas works well, too) for 15 minutes several times a day
for the first 48 hours. This helps to lessen the pain and swelling.
Compression. Bandage the knee to provide compression, which will give support and decrease swelling.
Elevation. Prop the knee up on some pillows or blankets to reduce swelling.
Most knee injuries are sprains, strains or tears and will begin to heal after one or two days of R.I.C.E. If
needed, ibuprofen can be taken for pain control.
Second Response: See a Pediatrician
If pain and swelling persist, you should have your pediatrician take a look at your child’s knee. Here’s what to
expect during your visit:
1. The history. Your pediatrician will ask several questions about your child’s knee pain to get a good
“story” about the pain. He or she will ask questions such as: When did it start hurting? Where does it
hurt? What kind of pain? Does anything make it better or worse? Did you hear any pops when you first
injured your knee?
2. The exam. Next, your doctor will examine the injured knee. Your child will be asked to stand, sit, lie
down and maybe even walk or jump so the doctor can look at the knee in many different positions. In
addition, your pediatrician will want to see how the knee is bending but also will look at the outside of
the knee for puffiness, redness and warmth to the touch.
3. Imaging. After “getting the story” and examining your child’s knee, your pediatrician will decide if
pictures need to be taken of the knee. Sometimes your pediatrician may order an x-ray to look at the
bones and/or a CT or MRI to get a better look at other parts of the knee such as cartilage and ligaments.
page 2

30. 4. Treatment plan. Once your pediatrician has all the information he or she needs, he or she will
determine a diagnosis and treatment plan for your child’s knee pain. Once your child’s knee has healed,
your pediatrician may order exercises and physical therapy as part of the rehabilitation program. If there
is a serious injury, your pediatrician may refer your child to a specialist or orthopedic surgeon.
For more information on knee pain in children, tips to prevent knee injuries, or to find a pediatrician, visit
www.RosePediatrics.com.
page 30