Presentation shown at the international conference "The Future of Sustainable Products and Services" in Essen, Germany. 28-29 September 2009. Slides created by CSCP in Wuppertal, Germany.
3. Day 1 | 28th September 2009
Welcome
The Monday Talk on Sustainable Products and Services
Objectives of the Conference
Panel – A Vision for Sustainable Products and Services
Live Performance
Brain Labs Sustainable
1. Policy and Market Development for Sustainable Products and Services in Products Exhibition
Developing Countries
2. Policy and Partnerships for Sustainable Products and Services in Europe
3. Products and Services for Sustainable Lifestyles
4. Design for Sustainable Products and Services
5. Resource Efficient Technologies for Sustainable Products and Services
Senses of Sustainability
Evening Reception
4. Day 2 | 29th September 2009
Panel – Shaping the Vision
Interactive Presentation – Brain Lab Results and
Project Incubator Kick Off
Project Incubators
1. Web 2.0 Branding for Sustainable Products and Services
2. Communication for Sustainable Products and Services Sustainable
3. Competing for Sustainable Lifestyles Products Exhibition
4. Striving for Resource and Climate Culture
5. Transferring Resource Efficient Technology
Interactive Presentations – Project Incubator Results
Panel – The Way Ahead
6. Panel Shaping the Vision
Mr. Christian-Andre
Weinberger Henkel
Ms. Daniela Büchel REWE Group
Mr. Wolf Lüdge Hess Natur Textilien
Mr. Oriol Pascual Enviu – Business Developers
11. Panel Shaping the Vision
Mr. Christian-Andre
Weinberger Henkel
Ms. Daniela Büchel REWE Group
Mr. Wolf Lüdge Hess Natur Textilien
Mr. Oriol Pascual Enviu – Business Developers
16. Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology
17. Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology
18. Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology
19. Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology
20. Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology
21. Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology
22. Project Incubators
Yellow Lab Web 2.0 Branding for Sustainable
CSCP Products and Services
White Lab Communication for Sustainable
GTZ & ecosign Products and Services
Plenary Competing for Sustainable
CSCP Lifestyles
Green Lab Striving for Resource and
Wuppertal Institute Climate Culture
Blue Lab Transfering Resource
EFA Efficient Technology
27. What are climate and resource cultures?
A
Cultures consisting of climate and resource relevant and
milieu specific knowledge, values, consumer patterns and
lifestyles.
B Cultures from exotic climates found in
Tuvalu and the Maldives.
C Living bacterial cultures in yoghurts
with a high carbon footprint.
28. What are climate and resource cultures?
A
Cultures consisting of climate and resource relevant and
milieu specific knowledge, values, consumer patterns and
lifestyles.
B Cultures from exotic climates found in
Tuvalu and the Maldives.
C Living bacterial cultures in yoghurts
with a high carbon footprint.
29. How can socio cultural factors be integrated in climate
friendly and resource efficient innovations for households?
A By wearing traditional cultural dress (e.g.
Lederhosen) when using these innovations.
B
Through testing of products and services in
LivingLabs, Innovation-Workshops / Co-Creation
Sessions, Pro-Innovation-Processes, Co-Designs.
C By hiring a personal culture trainer.
30. How can socio cultural factors be integrated in climate
friendly and resource efficient innovations for households?
A By wearing traditional cultural dress (e.g.
Lederhosen) when using these innovations.
B
Through testing of products and services in
LivingLabs, Innovation-Workshops / Co-Creation
Sessions, Pro-Innovation-Processes, Co-Designs.
C By hiring a personal culture trainer.
31. How might web 2.0 technologies help, rather than
hinder, the problem of information overload?
A By collaborating, using common standards,
using common platforms/infrastructure
B They won’t – it will only become
messier
C By forcing everyone to communicate
the same thing
32. How might web 2.0 technologies help, rather than
hinder, the problem of information overload?
A By collaborating, using common standards,
using common platforms/infrastructure
B They won’t – it will only become
messier
C By forcing everyone to communicate
the same thing
33. What criteria will Dot Eco require people to meet
in order to buy a .eco domain name?
A An audited global environmental report
of 50 pages
B There are no criteria, this is
greenwashing
C Disclose their environmental and social
footprint
34. What criteria will Dot Eco require people to meet
in order to buy a .eco domain name?
A An audited global environmental report
of 50 pages
B There are no criteria, this is
greenwashing
C Disclose their environmental and social
footprint
35. What is the role of resource efficiency technology
transfer on the international market?
A Creating knowledge transfer from
industrialised to developing countries
B To increase resource efficiency of
products and services on a global scale
C Support for SMEs to develop foreign
markets
36. What is the role of resource efficiency technology
transfer on the international market?
A Creating knowledge transfer from
industrialised to developing countries
B To increase resource efficiency of
products and services on a global scale
C Support for SMEs to develop foreign
markets
37. What are key drivers for using more resource
efficient technologies worldwide?
A Ask the technology companies
B Save the environment and reduce the
use of raw materials
C Further economic growth in the
industrial countries
38. How to start up a sustainable lifestyles awards
for private consumer?
A Do a reality-TV show on it
B Team up with weight watchers
C Define the target group and targets
39. How to start up a sustainable lifestyles awards
for private consumer?
A Do a reality-TV show on it
B Team up with weight watchers
C Define the target group and targets
40. What is a good way to promote an international
sustainable lifestyle award?
A Write a doctoral thesis on it
B Promote it online on different web
communities
C Better just to be silent about it
41. What is a good way to promote an international
sustainable lifestyle award?
A Write a doctoral thesis on it
B Promote it online on different web
communities
C Better just to be silent about it
42. What is a promising way to communicate
sustainable products and services?
A Dialogue with emotions, offer
solutions, and give life orientation
B Add some frequent flyer bonus miles for
customers who buy sustainable products
C
Enact a law that constrains customers to buy only
sustainable products and services, and enforce the law
with the threat of imprisonment
43. What is a promising way to communicate
sustainable products and services?
A Dialogue with emotions, offer
solutions and give life orientation
B Add some frequent flyer bonus miles for
customers who buy sustainable products
C
Enact a law that constrains customers to buy only
sustainable products and services, and enforce the law
with the threat of imprisonment
44. How can labeling systems promote the acceptance of
sustainable products and services?
A
Labels for sustainable products must become much
more colourful and brighter, so that they draw
attention!
B If they add meaningful, trustworthy and useful
information and appeal to people’s motivations
C There should be many many more labels so
that it becomes impossible to ignore them.
45. How can labeling systems promote the acceptance of
sustainable products and services?
A
Labels for sustainable products must become much
more colourful and brighter, so that they draw
attention!
B If they add meaningful, trustworthy and useful
information and appeal to people’s motivations
C There should be many many more labels so
that it becomes impossible to ignore them.
48. Panel The Way Ahead
Mr. Christian Loewe Federal Environment Agency
(UBA)
Mr. Martin Charter The Centre for Sustainable
Design
Mr. Octavio B. Peralta Association of Development
Financing Institutions in Asia
and the Pacific
Ms. Ruth Golding Consumers International
53. Panel The Way Ahead
Mr. Christian Loewe Federal Environment Agency
(UBA)
Mr. Martin Charter The Centre for Sustainable
Design
Mr. Octavio B. Peralta Association of Development
Financing Institutions in Asia
and the Pacific
Ms. Ruth Golding Consumers International
57. Thank You to...
the Organising Team
Mr. Thomas Petruschke CSCP
Ms. Nora Brüggemann CSCP
Ms. Simone Fuhs ecosign
Mr. Bernd Draser ecosign
Mr. Henning Sittel EFA
Mr. Detlev Ullrich GTZ
Mr. Enrico Rubertus GTZ
Ms. Christa Liedtke Wuppertal Institute