Amanda Sue Rope's Lecture for Cardiff Illustration

1. Workshop Artwork for a print campaign Exploring the effect of target audience and format on visual communication Cardiff School of Art & Design Y2 Illustration Tuesday 15 October 2013 Tuesday, 15 October 13

2. The Day 10am Introduction to workshop + Presentation - Workshop Starts - 10.30am - - 12 noon - - 3.30pm - Tuesday, 15 October 13 Research + Ideas generation Brieﬂy research your brand Write down ideas + associations relating to your selected strapline For your target audience, brand and formats consider appropriate visual approaches including: Materials / mark-making / scale / colour / type / type-image hierarchy Roughs Select your strongest idea and create a series of roughs (at least 10) to successfully visualise your idea Apply your strongest visual across each of the formats, creating at least 4 roughs for each format type Discussion Put up all your work from the day - separating the roughs for your ﬁnal selected idea and the strongest solutions for each of the formats

3. The Brief - Select one strapline and a target audience from the provided lists - Develop an idea for your selected strapline + target audience - For your idea create at least 4x roughs for each print format (minimum total: 16 roughs) - Develop each rough, reﬂecting on which is most and least successful and why Tuesday, 15 October 13

4. Learning Outcomes By the end of this session you should be able to do the following: - To synthesise your understanding of the illustration process (especially explanation and persuasion, reportage illustration and/ or visual analogy) - To promote innovative and appropriate use of media and process when producing imagery for a speciﬁc target audience and print format - To employ a reﬂective iterative ‘rough-making’ process to explore and discover visual solutions Tuesday, 15 October 13

5. The Lists STRAPLINES AUDIENCE - Think Small (Volkswagen) - Parents of, and children 3 - 5 year olds - There is no substitute (Porsche) - Parents of, and children 5 - 9 years olds - I am what I am (Reebok) - 13 - 18 year olds - Impossible is nothing (Adidas) - 18 - 25 year olds - Make believe (Sony) - 25 - 34 year olds - The miracles of science (DuPont) - 35+ year olds - Challenge everything (EA) - See what we mean (Canon) FORMAT - Share moments. Share life (Kodak) - Billboard on busy road - When there is no tomorrow (FedEx) - Poster on underground tube platform - The greatest tragedy is indifference (Red Cross) - Full-page advert in broadsheet newspaper - Fan the ﬂame (Amnesty International) - Advert on side of double-decker bus - Create. Play. Grow (Lego) - Safe no matter what you make (Play Doh) - Born to ﬁt together (Gap) - Imagine this is you (WWF) Tuesday, 15 October 13

6. "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name." Paul Arden Tuesday, 15 October 13

7. Campaigns Tuesday, 15 October 13

8. The Economist Tuesday, 15 October 13

9. The Economist AMV BBDO London Tuesday, 15 October 13

14. Museum of Childhood AMV BBDO London Tuesday, 15 October 13

21. Holes Grey New York Tuesday, 15 October 13

22. SANCCOB Tuesday, 15 October 13

23. The Guardian Tuesday, 15 October 13

24. The Guardian Tuesday, 15 October 13

25. McDonalds’ Potatoes TBWA Shanghai Tuesday, 15 October 13

26. Amnesty International Tuesday, 15 October 13

28. Feminism Brave & Jinan Younis Tuesday, 15 October 13

29. Feminism Mother London Tuesday, 15 October 13

30. Feminism Weiden + Kennedy Tuesday, 15 October 13

31. Feminism Weiden + Kennedy Tuesday, 15 October 13

32. Tuesday, 15 October 13

33. Link for NPCC Animation: http://www.creativereview.co.uk/cr-blog/2013/may/ycnstudio-creates-childline-animation-for-abuse-victims Tuesday, 15 October 13

34. NSPCC Tuesday, 15 October 13

35. NSPCC Tuesday, 15 October 13

36. Orange Tuesday, 15 October 13

41. Central Saint Martins Tuesday, 15 October 13

45. PIrelli Fletcher, Forbes & Gill Tuesday, 15 October 13

46. The Day 10am Introduction to workshop + Presentation - Workshop Starts - 10.30am - - 12 noon - - 3.30pm - Tuesday, 15 October 13 Research + Ideas generation Brieﬂy research your brand Write down ideas + associations relating to your selected strapline For your target audience, brand and formats consider appropriate visual approaches including: Materials / mark-making / scale / colour / type / type-image hierarchy Roughs Select your strongest idea and create a series of roughs (at least 10) to successfully visualise your idea Apply your strongest visual across each of the formats, creating at least 4 roughs for each format type Discussion Put up all your work from the day - separating the roughs for your ﬁnal selected idea and the strongest solutions for each of the formats

47. The Brief - Select one strapline and a target audience from the provided lists - Develop an idea for your selected strapline + target audience - For your idea create at least 4x roughs for each print format (minimum total: 16 roughs) - Develop each rough, reﬂecting on which is most and least successful and why Tuesday, 15 October 13

48. The Lists STRAPLINES AUDIENCE - Think Small (Volkswagen) - Parents of, and children 3 - 5 year olds - There is no substitute (Porsche) - Parents of, and children 5 - 9 years olds - I am what I am (Reebok) - 13 - 18 year olds - Impossible is nothing (Adidas) - 18 - 25 year olds - Make believe (Sony) - 25 - 34 year olds - The miracles of science (DuPont) - 35+ year olds - Challenge everything (EA) - See what we mean (Canon) FORMAT - Share moments. Share life (Kodak) - Billboard on busy road - When there is no tomorrow (FedEx) - Poster on underground tube platform - The greatest tragedy is indifference (Red Cross) - Full-page advert in broadsheet newspaper - Fan the ﬂame (Amnesty International) - Advert on side of double-decker bus - Create. Play. Grow (Lego) - Safe no matter what you make (Play Doh) - Born to ﬁt together (Gap) - Imagine this is you (WWF) Tuesday, 15 October 13

Amanda Sue Rope's Lecture for Cardiff Illustration

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Amanda Sue Rope's Lecture for Cardiff Illustration

Ähnlich wie Amanda Sue Rope's Lecture for Cardiff Illustration (7)

Mehr von CSADillo

Mehr von CSADillo (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Amanda Sue Rope's Lecture for Cardiff Illustration