2. Located on left corner of the Iberian
Peninsula, Portugal is delimited mostly by
sea.
This fact gave our country over the centuries
a strong nautical tradition.
3. Portugal has
943km of shore
• 1860km including the
islands
33 Ports with
relevant transit
• 5 that can harbor
cruises
10. Douro river
Douro River is sailable / navigable for almost its entire length
Has an incomparable beauty
Baths the Douro Region, a specific region for Porto Wine
production
World Heritage in the category of Cultural Landscape since
2001.[UNESCO]
11. Douro Azul
Importante facts
Organizes River Cruises along Douro river
It’s the main company and it’s Portuguese
Closed the year 2012 with 16.5 million euros turnover
3.4 million of EBITDA (gross profits)
• Data from porto24.pt and Lusa -18.01.2013
95% of turnover resulting from international markets
12. Important facts
More than 230 direct jobs (only in Cruises)
Only competitor in the market segment:
Croisiere Europe
Top 3 International markets - United States,
Germany and Britain
• Followed by :
• Switzerland, Austria, Holland and Belgium.
9 “boats”
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23. Development of hosting
conditions in portugal
As we know, cruise tourism
activities and tourists increased
at a global level.
PORTUGAL IS NOT AN EXCEPTION!
24. Development of hosting
conditions in portugal
Is it • What about our reception
enought? conditions?
25. Development of hosting
conditions in portugal
According to the National Strategic
Plan for Tourism the main concerns
are:
Develop a
Improving the minimum set of
quality of the infrastructures
infrastrutures aimed at cruise
tourists.
26. Development of hosting
conditions in portugal
Investiments to
How to improve the reception
grow? of both ships and
passengers
29. Strenghts
Location;
Great access (by air, sea or land);
Favorable natural conditions (Sea & Climate);
Extensive navigational facilities network (at the sea & rivers);
Safety;
Qualified human Resources;
30. Strenghts
Complementary services( medium and high quality);
Packaging growth and diversification;
Rescue and emergency medical services effective
operation;
Specialized companies operating at river cruises
business;
Shipbuilding yard in Portugal.
31. Weaknesses
See the nautical tourism supply as a complement to
other segments, and not as a product itself;
Do not exploit total potential of Portugal (primarily
at rivers);
Lack of appropriate regulations for the nautical
tourism development;
Lack of experience;
Lack of updated technology;
32. Weaknesses
High taxes charged to this business area companies;
Current international economic and financial
situation.
Lack of adaptation to trends in demand;
Weak structuring the value chain;
Lack of planning of nautical tourism;
33. Weaknesses
Marinas saturation;
Lack of incentives for investment in
sustainable development plans;
Scarce development of nautical charter;
High seasonality;
34. oportunities
Improvement of accessibility;
Structuring of the offer;
Coordination of dissemination tourist;
Interaction of action and logic based on
cooperation and integration efforts;
35. oportunities
Articulation of public private investment;
Creating a global brand cross the territory
of the Douro and professionally managed;
Strategic development of wine tourism;
"Capture" of tourists arrived in the territory
by the river tourism by local tourism actors.
36. Threats
Possible loss of the classification of world
heritage;
Uncertainties relating to the institutional
organization of tourism;
Aging population and breaking the
traditions and culture of the Douro;
Mechanization that can introduce distortion
of the landscape;
37. Threats
Distortion that may occur as a result of
mass tourism;
Difficulty of connection of agriculture
to tourism by some micro producers;
landscape preservation.
