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Cruise tourism
Port of Antwerp – Port of Zeebrugge
SWOT ANALYSIS BELGIUM
1
INTRODUCTION
2
NAME COUNTRY OF ORIGIN
Utku MUTLU BELGIUM/TURKEY
Hafida ZLIF BELGIUM
Heidi NENONEN BELGIUM/FINLAND
Sara VERVOORT BELGIUM
Kim VAN PEER BELGIUM
Xiaoshuang ZHAO BELGIUM/CHINA
INTRODUCTION
3
4
• WHERE IS BELGIUM?
5
SWOT ANALYSIS
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
5. Port of Antwerp
6. Port of Zeebrugge
6
STRENGTHS
7
• Multilingualism
Dutch – French – German
Hallo Bonjour Guten Tag
• Belgian cuisine: national products
Beer – Chocolate – chips with stew
8
• Multimodal connections
9
• A common currency
• European Union Member
− Free movement of goods
− Free movement of capital
− Free movement of services
10
• Plenty of hotel accommodations
• Diamond sector
• Antwerp: the second biggest port in Europe!
WEAKNESSES
11
12
• No Belgian cruise operators
• In Zeebrugge only 200 and 400 metre vessels
• Locks in port of Antwerp
very time consuming
13
OPPORTUNITIES
14
• Combination cruise & city trip
Bruges
Antwerp
Hasselt
15
• Combination cruise & festival
16
• Great War remembrence
e.g. Flanders Field
• International connections
Holland, Germany, France, Britain,…
17
• Fashion industry
• Value added Logistics
18
THREATS
19
• Weather
• Environmental footprint
• Location (Amsterdam, Rotterdam, Dublin)
20
• Cruise tours focus on Mediterranean zone
21
• The North American market
22
PORT OF ANTWERP
23
Sea cruises:
24
• 2013: 531 River cruises
• 1-7 days
• Cruise terminal: 1,510 m2.
• open 24 hours a day, 365 days a year
• The water depth is 8,23 meters
• Average tidal difference of 5,29 meters
• Maximum allowed LOA: 265 meters
• city center: 300m
25
PORT OF ZEEBRUGGE
26
• Ideal location
• deepsea port
• At the axis of sea traffic between England
and the Continent
• On the coast of the North Sea with its famous
sandy beaches
• short distance from the major cultural cities
of Europe
27
• Water depth at hige tide: 16.5 m
• Average tidal difference of 4,50 meters
• Port acces:
− Lock free
− Deep water quays up to 12 m
− weather protected passenger
gangway
• Cruise ships berth at:
− Harbour Mole: 200 m loa
− Swedish Quay: 400 m loa
28
• easy access to the historical cities and tourist
areas in Belgium, Holland, Germany and
France.
29
• Easy and non-congested road connections
− Bruges 20 minutes
− Antwerp 80 minutes
− Brussels 75 minutes
− Amsterdam 3 hours
− Paris 3 hours
− Köln (Cologne) 3 hours
• 2013: 93 cruises from all around the world
30
Conclusion
31
THANK YOU FOR LISTENING

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