The document summarizes key aspects of CARICOM's entertainment services industry and opportunities for further market development, specifically in Canada. It outlines that while the music industry receives much policy focus, other entertainment subsectors like fashion, visual arts, film/TV, and publishing show strong competitive advantages and earnings potential for CARICOM. The document recommends joint ventures to develop animation capabilities, cultural cooperation to strengthen artist programs, and co-publishing agreements to increase access to markets like Canada. Overall, it presents the entertainment industry as an important trade option for CARICOM that could be further enhanced through regional collaboration and partnerships.

1. A product of the Private Sector Outreach of the Office of Trade Negotiations (OTN), formerly the
+ CRNM
Private Sector
Trade Note
CARICOM’s Trade
Entertainment Services1
 GLOBAL TRADE OVERVIEW
The CARICOM entertainment services industry Trade in the Creative industries including the activity in this area (Conceptualisation Inc,
continues to be an important international entertainment sector reached US$592 billion in 2011). However, the UNCTAD/UNDP Creative
business. There is a view that policy focus on 2008, with an annual growth rate of 14% since economy report (2010) indicates that
the music industry continues to overshadow the 2002. Exports of creative goods from developing CARICOM’s earnings were negligible relative to
other segments of the entertainment services countries totaled US$176bn in 2008 and the Dominican Republic’s earnings from
industry. This trade note provides global market accounted for 43% of the global trade in the entertainment services (see figure). In 2008,
information on the non-music2 segments of the creative industries. South-South trade (i.e. trade Barbados was the top CARICOM exporter of
entertainment services industry and highlights amongst developing countries) increased from entertainment services earning US$26mn
proposals for further market development in US$7.8bn in 2002 to US$21 bn in 2008. (UNCTAD/UNDP, The Creative Economy 2010).
Canada.
CARICOM has demonstrated competitive
The entertainment industry is treated as a sub- advantage in this industry, and there seems to be
sector of the wider cultural industries and is possibilities for enhancing value added economic
specifically defined as follows: the Music
____________________________
Industry, including recording, live performance, 1 Data extracted from Conceptualisation Inc, 2011.
and music publishing; the Film and Television 2 Trade revenue generated by global recorded music sales totaled $15.9 billion in 2010, according to the International
industry, including on-location productions; the Federation of the Phonographic Industry's (IFPI) annual report. That represents a year-on-year decline of 8.4% compared to
Book and Magazine publishing industry; the 2009, when global sales amounted to $17.4 billion. IFPI's annual "Recording Industry in Numbers" study also states that
physical format sales once again slumped by 14.2% globally, falling from a trade value of $12.2 billion in 2009 to $10.4 billion.
Performance Arts; the Visual Arts; Festivals
The U.S and Japan, the world's two largest music markets respectively, accounted for 57% of the global decline in 2010,
and Cultural tourism; the Fashion and Glamour compared with 80% in 2009, says IFPI. Recorded music sales in the States were down 10% to $4.17 billion (compared to
industry; and Collective Management of $4.63 billion in 2009), while Japan's market dropped 8.3% to $3.96 billion (from $4.32 billion in 2009). For information on the
Copyright and Related Rights. Caribbean music industry see:
http://www.carib-export.com/SiteAssets/The%20Caribbean%20Music%20Industry.pdf
www.crnm.org

2. OVERVIEW OF ENTERTAINMENT financial support with the recent announcement markets for art in 2008 were the USA and the
SERVICES SUB-SECTORS (EXCEPT MUSIC) that it would offer financial assistance to the UK, which jointly accounted for 47% of
fashion industry including tax credits for the international sales. The major hubs were
2.1 Fashion production of clothing materials and direct London, New York, Paris, Berlin, Geneva and
Fashion describes the clothing, apparel and government funding for small and medium Tokyo.
fashion accessories and jewellery design sized fashion enterprises with the aim of
industries as well as modeling. The clothing and safeguarding the “Made in Italy” brand and to
apparel industry was expected to grow to allow companies to be competitive.
Figure 1: Global creative Industry exports
US$1,781 bn at the end of 2010; the fashion 2.2 Visual Arts (VA) 2.3 The Book and Magazine
accessories sub-sector of which, includes bags, The Visual Arts comprise: antiques, painting, Publishing Industry
belts, hats, fashion eyewear and watches has an sculpture and photography as well as the The global market for internationally traded
estimated value of approximately US$1.5bn at “other visual arts: a loose category consisting goods from the publishing and printed media
the end of 2006, with an estimated growth rate of engravings, carvings, lithographs, collages industries totaled US$48bn in 2008 compared
of 4.6% and was estimated to reach a value of and other ornaments. to US$30bn in 2002. The most traded product
US$1.85bn at the end of 2010. was books, which had an increase in exports
The global trade in visual arts increased from US$11bn in 2002 to US$19bn in 2008. The
The European fashion industry is internationally US$15bn in 2002 to U$30bn in 2008 and export market for publishing and printed
recognised and is one of its most important accounts for 5% of total exports of creative media was dominated by developed
sectors responsible for the largest share of total goods. Paintings was the largest visual arts economies which accounted for 80% of world
revenue of the cultural and creative industries, market and increased from US$6.3bn in 2002 exports in 2008. Nonetheless, exports from
estimated at 24%. Previously, the Italian fashion to US415bn in 2008, whilst sculpture was the developing countries increased during 2002 to
industry grew without strong government second largest VA market with exports 2008 from US$3.2bn to US$8.1bn. Books
investment. However, the current economic reaching US$9bn in 2008 with half of this accounted for the greatest market share
crisis has caused the government to provide originating in developing economies. The main increasing from US$2.1bn in 2002 to
US$5.1bn in 2008.
www.crnm.org

3. 2.4 Collective Management services proposals being considered to  Conclude The CARICOM model Co-
In 2008 authors societies (222 societies increase market access to Canada based on Production Treaty (CPT) urgently so
worldwide) collected over €7bn in royalties industry consultations in some of the non- that that can be proposed as the
which represented a drop of 1.5% after four music sub sectors: platform for the CPT with Canada
years of continued growth. 64%of the collections  Implement CARICOM Cultural Policies
were made in Europe and 71% were from public 3.1 AV/Film Sector and ensure that the Audiovisual
performance (including nightclubs, shops, Joint ventures to develop regional film Sector is suitably included
restaurants, hotels and broadcasters), which animation capabilities’ and to develop the
represented a 2.3% growth rate. Broadcasters capacity and technical capabilities of local
accounted for almost 60% of these collections practitioners in video art and animation 3.2 Publishing Sector
while live performances were just under 12%. techniques. The recommendations from the Development of a co-publishing agreement
87% of the collections were from the musical Audiovisual sector roundtable in the between Canadian publishers and the
repertoire while non-musical collections CARICOM-Canada Trade Development Forum Caribbean Publishers network to collaborate on
increased by 11%. In terms of related rights of (TDF), held in November 2011, compliment the e-book dissemination; technical assistance to
performers and producers of sound recordings, proposal. The TDF AV roundtable proposed develop specialty format printing capabilities;
global public performance licensing revenue the following: development of a French language Institute for
increased by 7.6% in 2009. With reference to training of Culture practitioners to enable greater
reprographic rights, the International Federation  Conduct an Economic Impact market access to Francophone regions.
of Reprographic Rights Organisations (IFRRO) Assessment of the contribution of the
reported just under €600 million in licensing Audiovisual Sector in the Caribbean 3.3 Visual arts sector
revenue. to identify opportunities for Cultural cooperation to strengthen the artists-in-
collaborations with countries like residence and internship programmes at
2.5 Audiovisual Industry Canada. regional and national colleges; and capacity
The AV industry includes film, television, radio  Conduct a study tour to explore building to train the staff of national galleries in
and its scope of activities include writing, Canada’s Audiovisual Sector. This the region in art conservation and preservation
directing, acting, motion picture and video could include The Canada Media techniques.
production and distribution, video rentals and Production Association(CMPA),
sales (including video on demand), and allied Caribbean Film Institute(CFI), What are your views?
services including technical services. Valued at Institute National de L’image et du
US$471bn in 2009, the global AV market is Son(INIS), National Film Board of
projected to grow to US$550bn in 2013 despite Canada, National Screen Institute, Bibliography
the ongoing financial and economic recession. Universities and Colleges(inc Conceptualisation Inc. (2011). Final Report
In terms of sub-sectors, the global television Vancouver Film School and CISP/OTN/2.2.1b/SER09.10 Consultancy for the
market is estimated to have a value of Ryerson), Audiovisual Practitioners CARIFORUM Prospects in the EU Markets for
approximately U$195bn. within Canada’s Caribbean Entertainment Services. Bridgetown: CARICOM
Office of Trade Negotiations.
Community including the black
The audiovisual sector is expected to business and professionals
experience a growth rate of 3.7% compounded association (which offers
annually. India is the largest producer of films scholarships), to explore relevant
(i.e. in terms of number of films) but the training programmes and
American market has 24 times the value of the opportunities (including short and
Indian market and the USA continues to medium term training)
dominate film distribution.
 Update, expand and consolidate the
Caribbean database of creative
OVERVIEW OF ENTERTAINMENT industry resources at the Cave Hill
SERVICES SUB-SECTORS (EXCEPT
MUSIC) Campus
Whilst the music industry remains a leading Produced by the OTN Information Unit, 2012
entertainment service based on factors including
its employment capacity, the other DIRECT ALL COMMENTS OR QUERIES
entertainment sub sectors are buoyant
international trade options, and the AV sector Mr. Lincoln Price
dwarfs the music industry in terms of size of Private Sector Liaison
lincoln.price@crnm.org
earnings.
The following are some of the entertainment
www.crnm.org