Calling Clark Kent! Have you been looking for a way to run faster than your speeding competitors, be more powerful than the Phoenix METRO lightrail, and leap the Chase Tower in a single bound? Even more practical, are you looking for an inexpensive way to build your business and your professional reputation? Have you considered producing an ebook? Like Lois Lane, we will be all over the who, what, where, when, why and how of ebooks, giving you all the news you need to design, develop, produce and distribute your first ebook. An ebook can be the perfect vehicle to meet your business and professional goals. This self-publishing format allows you to create something that perfectly suits your skills, highlights your talents, and travels through the community to people who resonate with your work. I’ll share my experience with ebooks including how to approach your project, how to focus your ebook content, and lots of details about how to make your idea into reality. After this session, you will be ready to produce your first ebook in your personal fortress of solitude, and ready to take on the challenges of the business world without any concerns for Kryptonite. Still undecided? Here’s one tidbit from the session: Attention non-writers. Who says your ebook has to contain words? Presented at PodCampAZ on November 15, 2009 in Tempe, Arizona.

1. Charlene Kingston @Kinchie

6. Every successful ebook begins with a well
developed business goal | @Kinchie
#PodCampAZ

13. Microsoft became the harbinger of the
Age of Aquarius when Word started
marking misspelled words with Aquarius
symbol | @Kinchie #PodCampAZ

20. Put yourself in your audience’s shoes to
make sure your ebook provides real value
and answers their questions | @Kinchie
#PodCampAZ

21. Audience
You Topic
What

23. Generously share resources with your
ebook readers and help them be
successful | @Kinchie #PodCampAZ

31. By granting a Creative Commons license
for your ebook, you authorize readers to
become distributors | @Kinchie
#PodCampAZ

36. Use your available tools or find a
collaborator who can help with the ebook
production | @Kinchie #PodCampAZ

43. Charlene Kingston is an information
strategist and writer with more than
25 years experience solving business
challenges with practical information
solutions. She started Crow
Information Design in 1995 in the
Phoenix metropolitan area.
Crow Information Design (blog)
Charlene@CrowInfoDesign.com
Facebook
Twitter: @Kinchie
@CrowInfoDesign