Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provided participants with guidance to navigate through the social media maze and focused on the following topics and key tools: - benefits to using social media as a marketing tool - top 10 smart uses for social media - overview of key social media tools e.g. Facebook, YouTube, Blogs, LinkedIn. - setting a budget for social media - your social media voice This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au

1. Capital Region
Online Marketing: Marketing
with Social Media
Presented by Threesides Marketing

2. Housekeeping

3. Our Mission
To provide energised leadership, share
innovative solutions, broker positive
relationships and deliver valued projects to
the region.
Regional Priorities
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Regional Development Planning
Education, Employment & Investment
Transport – Infrastructure & Services
Regional Food
Digital Economy Transition
Living & Working Sustainably

4. Key Initiatives
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South East Region of Renewable Energy Excellence
Regional Sponsored Migration Scheme
Southern NSW Harvest Association
Capital Region Digital Enterprise Program
How We Can Help
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You
Access to government programs
Advice and training
Sourcing skilled labour
Grants - support and data
Networks and contacts

5. Find out
More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au

6. www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides

7. We help these businesses with their online marketing:
Old Bus Depot Markets
National Parks NSW
Retail 360
Yass Valey Council - Tourism
Sportsmans Warehouse
DDCS family Lawyers
Capital Region Farmers Market
Trev’s café Dickson
(and more…)

8. Learning outcomes
1.
Understand the need for social media in your
business
2.
Learn how to set goals and objectives for your
social media plan
3.
Identify the best uses of social media tools for
business e.g. Facebook, Twitter, YouTube,
LinkedIn.

9. What can we achieve today?
Inform
Inspire
Direct

10. Your Name, your
business and when
was the last time you
used social media for
business purposes?
(hours ago, days, weeks,
never?)

11. 65 %
Aussie
Internet users who
have gone social

12. 7 hrs & 30
mins + each
week
‘invested’
Source: Nielsen April2012

13. Why social media?
 Easy to update
 Large connected population using it
 Good way to start a conversation
 Tell a better story with photos and video
 Shows your business is alive
 Promotes sales and specials direct to your followers
 Helps with Search Engine rankings
 Cheap to run

14. When are we doing ‘it’

15. How often are we doing ‘it’
Social vs
Traditional

16. Who are we doing ‘it’ with? (avg. friends)
227

17. Businesses with social media presence

18. How often do you update your social media sites?

19. It’s still about people (right?)

20. Website
Exposure /
Listings /
Directories
Social
Media
Resources /
People
Online
marketing
Activities
Direct
marketing /
Email
Back Links /
connections
Search
Engines
SEO/SEM
Conversion
/ Sales

22. 10 Smart Uses
for Social
Media

23. #1 News, updates and
information
#2 Competitions

24. #3 Offers and sales promotions

25. #4 Go behind the scenes – be human

26. #5 Event
information
#6 Research

27. #7 Advertising

28. #8 Customer service and
feedback
#9 Product Development

29. #10
Be open 24/7

30. Which social
media site
works best?

37. Business vs.
Personal
profiles

38. Which runs which?
Facebook: Personal account to run a
business page
Youtube: Google account
Twitter: Email address
Linkedin: Personal account to run a
personal profile or business page

39. Spending $$ in
social media

40. Where to spend $$ in Social media
• Ads / Promoted posts
• Competitions
• Custom Pages / Third
Party app costs
• Planning and Training
• Community
Management
• Developing content –
photo / video
• Website integration
• Reporting tools
and analysis

41. Marketing your social presence
Links on your website
Onsite info in your business
Email to your email list
Get friends and family to join
Paid advertising (eg.Likes on facebook)
Engage with other businesses

42. Your social
media voice

43. Developing our ‘social media’ voice
1. Talk like a person – not a brochure
2. Sound like your business and yourself
3. Add value to the discussion
4. Work out when you need to respond and when you
don’t
5. Sign off personally when
multiple people are posting

44. ‘Social media’ voice tips
Use first names
– ‘Thanks for your question Laura…’
Speak in the first person
– ‘I / We have looked into this for you…’)
Be courteous and friendly
– Hi Steve, thanks for the note…
Thank and acknowledge people for sharing the message or for compliments

46. Things to avoid
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Selling and shameless promotion
Negativity
Slow responses / No responses
Asking questions without replying
Over posting
Talking about yourself all the time
Fake answers
Arguments
Not setting a time budget for
yourself

47. Next steps:
1. Establish which platforms are right for
your business
2. See what your competitors are doing
3. Develop good ideas for content and
promotions
4. Set your time and $ budget
5. Write down your marketing ideas
6. Get started!

49. Workshops and Consultations
Workshops
 Series of 17 workshop topics over the next 12 months
 Free sessions – subsidised by federal government – in
Queanbeyan and across the region
Digital Consultations
 4 hour digital business consultations
 Develop and digital business plan
 Identify 3 get started now actions
 Help you start in the right digital direction

51. Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: summer

52. Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!