This workshop introduced participants to the art of creating interesting and informative content for their sites that is easy to view and improves their marketing potential. Then it was ready, set, go to site launch where our presenter provided participants with tips to getting their sites ready for the rest of the world to see. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au

1. Capital Region
Creating Your Website Series:
Part 3 Creating content and launching your site
Presented by: Todd Wright
Threesides Marketing

2. Housekeeping

3. RDA Southern Inland Region
Key Initiatives
•
•
•
•
South East Region of Renewable
Energy Excellence
Regional Sponsored Migration
Scheme
Southern NSW Harvest Association
Capital Region Digital Enterprise
Program
How We Can Help
•
•
•
•
•
You
Access to government programs
Advice and training
Sourcing skilled labour
Grants - support and data
Networks and contacts

4. Find out
More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au

5. 1.
2.
3.
4.
Identify content for your site that is
valuable for users and marketing
Evaluate what images will work well
on your site
Understand the benefits of telling your
story through video on your site
Compose a task list of what to do
when launching your site
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides

6. Learning outcomes
1. Identify content for your site that is
valuable for users and marketing
2. Evaluate what images will work well on
your site
3. Understand the benefits of telling your
story through video on your site
4. Compose a task list of what to do when
launching your site

7. Website
Hosting
Domain
Name
Content
Mgmt
System
(CMS)
Content +
Functionality
Launch +
optimisation
Your Website

8. http://www.adaptivepath.com/ideas/serving-experience-as-the-product/

9. Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine
Optimisation

10. Content –Top 5 tips
1. Write content that is easy to skim




start with conclusion at the top
limit each paragraph to one key concept
use meaningful headings (good for accessibility)
use bullet points and number lists
2. Keep wording short and simple
3. Know your audience

imagine who they are and write with them in mind

11. Content – Top 5 Tips
4. Build trust



be factual and accurate
Check for typos and spell check
Keep content up to date
5. Be generous with your expert knowledge


be seen as an authority
don’t give it all out at once, digestible pieces
Have a clear call to action

12. Content tools
 It’s as simple as a Word doc
 Set up heading structure to reflect site

13. What’s on your page
 Links
 Downloads
 Images
 Icons
 Video
 Email signup

14. Links
1.Internal links
2.External Links
3.Backlinks *to your site*
4.Download links

15. Value of links
1. Get people to the ‘checkout’
2. Help with navigation
3. Help search engines indexing your site
4. Improve referral traffic

17. Links
Hyperlinking tips
1.
Try to avoid cluttering the page with too many links.
2.
Make sure people can see everything that is in your site in the
navigation.
3.
Make sure that in-text links are meaningful, so that visitors know
where they are going. Avoid terms like ‘click here’. This is especially
important for people who use screen readers and other devices.
4.
When linking to a document, image, spreadsheet or database file,
make it clear that the user is initiating a download by clicking on that
link.

18. Bad document linking
Click here to download
this document.

19. Good document linking
You can download our
guide to better linking
here (PDF 350kb)

20. Downloads
1. Ensure securely formatted downloads – PDF’s
2. Name them properly
3. Put the file size in the link (350kb)
4. Put the doc format in the link (PDF)
5. Test your downloads on different browsers
6. Host them off site where appropriate – video,
slides, music

21. Naming conventions
http://www.dva.gov.au/dvaforms/Documents
/D0992.pdf
http://www.dva.gov.au/dvaforms/Documents
/RAP-Mobility-and-Functional-Support
Products-D0992.pdf

22. Email signups

23. Images – what your site needs
1. photographs of business premises, people
and products
2. company logos
3. diagrams and other illustrations that
describe business products and services
4. maps of business locations.

24. Images – what your site needs
Write a shot list for your site
Have it
Need it
Building Shot
Product shots
People Shot
Map
Internal Shots
Logo

25. Your own images
1. High quality
2. Authentic
3. Up to date
4. Professionally shot where possible
5. Add image credits where appropriate
6. Need to tell a story
7. Convey your personality

29. Intellectual Property
Intellectual Property law (with some
exceptions) requires that you
obtain permission from the
copyright owner (or relevant rights
holder) before using copyright
material.

30. Permission
Make sure that you either own the
intellectual property in the images you use
on your site or that you have permission
from the copyright holder(s) and
acknowledge them appropriately.
http://www.digitalbusiness.gov.au/creating-your-website/creating-andorganising-content/working-with-multimedia/#stim

31. Image copyright
If you don’t own it –
you shouldn’t use it.

32. www.Copyright.org.au

33. http://creativecommons.org.au/

34. Stock Libraries
Australian Stock Images (Australian)
Oz Stock (Australian)
Australia Stock Photos (Australian)
iStockphoto (international)
Getty images (international)
Stock Exchange
http://search.creativecommons.org/

35. http://www.flickr.com/creativecommons/

36. http://search.creativecommons.org/

37. Images
1. Use high res images wherever possible
2. Optimise them when saving
3. Be careful of JPEG compression
settings
4. Consider the physical image size and
image quality
5. Find a suitable program to edit images

38. Working with Images
1. Size - pixels (200x200)
2. Resolution - depth (72dpi /
300dpi)
3. JPEG Compression (0-100)

41. Free image editing programs
1. Pic Monkey - http://www.picmonkey.com/
2. Photoshop Express Editor http://www.photoshop.com/tools?wf=editor
3. GIMP - http://www.gimp.org/

42. Icons
1. Create visual quick links
2. Provide visual cues and clues
3. Need to be relevant to your customer

43. Icons
https://www.iconfinder.com/free_icons

44. Video
Pictures might tell a
thousand words – but
a video will tell more of
the story.

45. Why bother with video?
• More than 1 billion unique users visit
YouTube each month
• 100 hours of video are uploaded to
YouTube every minute
• Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth, and 50%
more than last year
• Google search loves video

47. Video
Create Video
• Relevant
topic
• Keep it
simple –
shoot on
your smart
phone or
camera
• Edit the
rough bits
Add to youtube
• Create
Channel
(google
acct.)
• Upload
video
• Add
description
• Get emebed
link
Embed in site
• Create a
page
• Insert the
embed code
• Press play!

48. Video
www.youtube.com

49. Video
https://vimeo.com/

50. Launching your site - Checklist
 Check the site content
 Check all links incl. downloads
 Test your forms
 Backup your site
 Redirect your domain name
 Keep a close eye on site for first 30 days
 Check your analytics

51. Site Launch SEO tasks
1. Ensure you know your keywords
2. Have google analytics and webmaster
tools installed
3. Have a site map
4. Submit your site to google
5. Start building back links with other
businesses
6. Submit it to directories – Google Places

52. http://www.google.com/submityourcontent/

53. Next steps
1. Put together your image shot list
2. Get your content in order and organised
3. Sort out your links and downloads
4. Look into video
5. Get your launch checklist together
6. Starting thinking about marketing your site

56. Workshops and Consultations
Workshops
– Series of 17 workshop topics over the next 12
months
– Free sessions – subsidised by federal government –
in Queanbeyan and across the region
Digital Consultations
–
–
–
–
4 hour digital business consultations
Develop and digital business plan
Identify 3 get started now actions
Help you start in the right digital direction

57. Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: training

58. Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!