16. “A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audience
associate with a company, a product or service.”
- Steve McNamara, AdCracker.Com
26. In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to pass out
coupons for a free Coke. With a goal for people to try the drink, like it,
and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as
a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola
wanted to be sold only as a beverage. After a court battle, Coca-Cola was
no longer sold as a drug.
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Did You Know? A j
27. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. Davis reported that he
had discovered canvas pants could be improved if the pocket seams and
other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the
stress points on May 20,1873 which can be considered the 'birthday' of
jeans.
Did You Know?
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28. More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos
63. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
64. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
65. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
66. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
67. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Not about how many people know you but how do they know you
