For Action Planning Fundable Yet Faithful Conference, 14th November - CPO presentation for churches and charities on communication and fundraising, presented by Laura Treneer.
1. cpo.org.uk
How can you best steward
your time, talents and
funds to communicate with
integrity to your local
community?
‘Fundable Yet Faithful’ Action Planning conference,
14th Nov 2014
Laura Treneer
7. cpo.org.uk
“It’s not about being
the best church in the
community; it’s about
being the best church
for the community”
Eric Swanson, quoted in
Church Marketing 101
by Richard Reisling
www.churchmarketingsucks.com
9. cpo.org.uk
If your digital tools do the job, it
will save you TIME
1. Go for simplicity over breadth
2. Go for sustainability over enthusiasm
3. Go for technical support over homegrown solutions
4. Don’t think cheaper is better
5. But also a little in the right place goes a long wa
6. Use content and links that are already there
(Mailchimp, SurveyMonkey, Church123, churchapp.co.uk and others)
11. cpo.org.uk
Talent is free. Good design is not.
TIME
QUALITY
You can only coast once you’ve made big progress…
And not everyone will like everything.
But risk and innovation may be necessary.
13. cpo.org.uk
If you avoid print mistakes, it will
save you FUNDS
1. Print stuff then USE IT
2. Say what’s important
3. Make it attractive to your audience, not to you
4. Aim for consistency
5. DIY is not cheaper
6. Work with others whenever possible
7. Where does it sit in your budget?
14. cpo.org.uk
Integrity leads to clarity
Leadership
Passion
Community
Needs
Congregation
Passion/Skills
Adaptation of Jim Collins’ ‘hedgehog principle’,
in Thom Rainer ‘Breakout Churches’
Started in 1957
Mission the same: to serve churches in their communications
Had become less effective
Took time to evaluate
Invested funds
Seeking talent
5% of population attend an Anglican Christmas service
Why? Maybe this (flyers, website) but could be this (building, welcoming faces).
Blink – 2 senconds
Training church interns- remember Twitter, newsheet, forget building, faces, the stories and testimonies you can tell in services about lives changes.
Oh no – they may make bad judgement
Also – we make snap judgements about our own situation.
Decisino about advertising campaign for Christmas – we start with snap judgement (I have no time, I have few talents, I have limited funds)
But think about the loaves nad fishes.
Think about Moses’ staff
Yes people make snap judgements – but you have more htan you realise.
Don’t underestimate what you already have in hand.
Long title. Start at the bottom – usually a good place to start.
Who are your local community.
My husband is a church leader. I know that it is all to only see and hear the Christians and neglect the local community to which we’re called.
In church:
Communicators – Gatekeepers
(initiator, influencer, decider, buyer, user, and gatekeeper)
Church people – Members
Local community – Ultimate audience
Ulitimately resource organisations like CPO are not just trying to reach and serve church communicators.
Trying ulitmately to reach the local community.
Local community is not church people – it’s your local community
WHO IS THIS FOR?
Church People / Inside the building
Welcome
information,
Discipleship and Inspiration
Giving and Thank you
Local community:
Welcome
Provoke
Invite
Inspire
Don’t confuse members with your ultimate audience
And also, obviously, it’s God who is the ultimate communicator, and He is already at work in the church and the community
We look for where God is at work and join him in it.
Long title. Start at the bottom – usually a good place to start.
Who are your local community.
My husband is a church leader. I know that it is all to only see and hear the Christians and neglect the local community to which we’re called.
In church:
Communicators – Gatekeepers
(initiator, influencer, decider, buyer, user, and gatekeeper)
Church people – Members
Local community – Ultimate audience
Ulitimately resource organisations like CPO are not just trying to reach and serve church communicators.
Trying ulitmately to reach the local community.
Local community is not church people – it’s your local community
WHO IS THIS FOR?
Church People / Inside the building
Welcome
information,
Discipleship and Inspiration
Giving and Thank you
Local community:
Welcome
Provoke
Invite
Inspire
Don’t confuse members with your ultimate audience
And also, obviously, it’s God who is the ultimate communicator, and He is already at work in the church and the community
We look for where God is at work and join him in it.
Resources:
Natural Church Development
Reveal Spiritual Life Survey
Survey Monkey
Long title. Start at the bottom – usually a good place to start.
Who are your local community.
My husband is a church leader. I know that it is all to only see and hear the Christians and neglect the local community to which we’re called.
In church:
Communicators – Gatekeepers
(initiator, influencer, decider, buyer, user, and gatekeeper)
Church people – Members
Local community – Ultimate audience
Ulitimately resource organisations like CPO are not just trying to reach and serve church communicators.
Trying ulitmately to reach the local community.
Local community is not church people – it’s your local community
WHO IS THIS FOR?
Church People / Inside the building
Welcome
information,
Discipleship and Inspiration
Giving and Thank you
Local community:
Welcome
Provoke
Invite
Inspire
Don’t confuse members with your ultimate audience
And also, obviously, it’s God who is the ultimate communicator, and He is already at work in the church and the community
We look for where God is at work and join him in it.
Personas – Why Christians give – ‘typical donor likely to be 55-64 male, graduate, married, in full time employment, in household with pretax income £30-40k, with active role in local church’
http://www.neighbourhood.statistics.gov.uk/dissemination/
I asked
Finding hidden resources
Little goes a loong way:
83% evangelicals online at home regularly – half of evanglical give online.
Email is key – 1/3 online charity giving starts with an email.
Sponsored events huge way of getting both donations, interest and outreach – fundraising manaul stats
JustGiving / GiveasyouLive
Telemarketer research in 2013: ony 22% emails are read, compared to 98% textt – an average of 5 seconds after being read. If there’s an internet link in the text message, 20% will click through. www.churchapp.co.uk
Weekly video
Weekly emai massage – how to track – buffer etc mailchimp
A text message from the vicar on behalf of the whole church was the start of a faith journey for Jane Goddard which turned her life around. The text simply said that everyone was praying. The prayers were for the whole family (who had recently been victims of identity theft) but especially for Jane and Steve's young son Christopher who was seriously ill in hospital. To make matters worse Steve had contracted pneumonia during this stressful period.
"At the time, I wasn't a particularly religious person," said Jane. "Steve and I both believed in God, though he wasn't a big presence in our lives. In my job as a carer, I had regularly accompanied one particular client to church every Sunday - a young man with learning difficulties. Although, I really enjoyed going to St James Church in East Cowes, I was mainly there because it was my job.”
"I know you shouldn't bargain with God but there and then I made a vow to him that if Christopher recovered, I would worship him with all my heart and soul in future. I also pledged to devote myself to making life better for others - to use my skills and talents to help as many people as I could."
When Christopher was discharged from hospital several weeks later Jane immediately signed up for an Alpha course and her faith began to mature.
The text actually came from the vicar of St James, the Rev Jonathan Hall.
Twitter – reply often. Make it personal. Pictures – more likely to open. Schedule.
Outreach audit of website
http://www.internetevangelismday.com/church-site-design.php
Premier quote – it should be possible for smeone to become a Christian through searching a website in the small hours while pastor is asleep
Link to resources e.g Sara at CNMAC, CHurch123 videos, plug training
Inspire mag
Reach sign up link
http://www.inspiremagazine.org.uk/subscribing
Back page of catalogue – links to Christmas YouTube clips etc and links to great compilations too.
Find visual people – blog, painting, strong views about a font, lay out a newsheet.
Do a training session on Publisher – see who turns up
Run a competition to design a poster or magazine cover - see who emails something
Notice who has an Instagram, who is active on Pinterest
Ask them what they’d put outside the building for Easter
Give them space to design for their ministry, their group
Don’t nick stuff! Copyright
Post its
Not everyone will like everything.
Sometimes people will even be offended.
But communicating effectively will sometimes require risk and innovation
Istock Shutterstock
Are you? Vistaprint and up till midnight? Inhouse team? Buy it in?
How do you deliver?
Leaflets – sales – 1% response, 4% if very visual, much higher if it is creative or unusual
Christmas example
In fundraising as in sales marketing, who you give to is key: six times more important than what it looks like.
Attractive – examples – out of date
Most popular? People
Consistency –
Did you know:
Church Marketing Sucks
Consistency: giving material as an example – increases trust. Clear
CPO offering digital pack with ranges
Work with others - CSWC
