COMPUTEX TAIPEI 2013 - Mobile Commerce Industry Forum
Topic:M Commerce trend and development
Speaker:John Lin
Vice President of eBay Inc. , CEO of eBay Greater China
1. MOBILE
THE TREND AND THE DEVELOPMENT
JOHN LIN
CEO GREATER CHINA | VP EBAY Inc
JUNE 2013
2. eBay: Enabling Commerce
Enabled
more than
US$175B
of commerce
volume (ECV)
- US$ 97B merchant services TPV
(excluding on eBay TPV)
- 15 years of experience
- >117M active registered accounts
- Available in 25 currencies
- US$ 75B GMV
- 115M active users
- 2B items sold in 2012
- US$3.68B merchandise sales
- Online platform for 200 retailers
ECV: total commerce and payment volume across
Marketplaces GMV, PayPal merchant services TPV, and
GSI global ecommerce merchandise sales.
2
4. eBay Marketplace 2012 Highlight
>2
BILLION
400
MILLION
LISTINGS
112 M
ACTIVE USERS
IN 190 COUNTRIES
20%
of items are purchased by shoppers
from outside their countries
4
ITEM SOLD
40 GLOBALLY
SITES
25
4.3+ MILLION
MILLION
NEW EBAY BUYERS VIA
MOBILE
SELLERS FROM
AROUND
THE WORLD
162M eBay APP DOWNLOAD
SINCE 2008
5. Omni-channel retail : Technology has fundamentally changed the
way we shop
Promotions
& coupons
“MOBILE
IS
QUICKLY
BECOMING
THE NEW
Store
location
Mobile
commerce
Self-scanning &
self-checkout
Online
world
Mobile
Payments
Shopping
lists
NORMAL.”
In-store
research
5
Offline
world
Social
Commerce
Loyalty
Source: slidesharenet
6. Today, mobile is a member of the family
6
Source: The Next Web. Zeldman
7. And the pace of adoption is accelerating like never before
Source: Comscore
7
8. Mobile is our new shopping companion
Use their phones while
shopping
Spend more after a
recommendation
58%
8
eBay average purchase on a
Tablet vs. PC
2x
63%
9. New buying power is coming from emerging economies
where Mobile is king
10
By 2015:
91%
58%
3yrs
20%
50%
9
fastest growing countries
In ecommerce
of new Internet users
from emerging economies
of ecommerce growth
from emerging economies
China overtakes US as
biggest online retail market
Russia
Hungary
Italy
Venezuela
Mexico
Already today 20% of eBay business
is Cross Border Trade and growing
China
India
Chile
Argentina
South Africa
Source: emarketer, invesp, Boston Consulting Group
Already today 50% of Asia-Pacific users
access internet via a mobile device
10. eBay is now the global leader in m-commerce
US$BN
20.0
13.0
5.0
0.6
2.0
(forecast)
10
11. eBay has been leading mobile commerce revolution
CLICK & COLLECT
PAY
IN-STORE
EBAY NOW
IMAGE
SWATCH
GEO-FENCING
11
PAYPAL
HERE
IMAGE
RECOGNITION
VIRTUAL
CHANGING ROOMS
17. Leverage Data platform to deliver personalized experience
•
•
•
17
Personal profiles
Precision Search and Curation
Consistent and continuous
experience as user switch devices
20. How to make great apps? Be the customer
1. Convenient Landing Page
with all key features
5. Intuitive browsing
1
2
2. Great search and
features (redlaser)
3. Direct access to best
deals and promotions
6
6. Simple Sign-in &
Sign-Up
8
3
7. Easy check-out
with PayPal
5
4
4. Local experience
20
7
8. Personal
(My eBay & Feed)