#CMWorld Twitter Chat on Small Business Content Marketing with Brian Clark

#CMWorld
SMALL BUSINESS
CONTENT MARKETING
TWITTER CHAT
Featuring Copyblogger’s Brian Clark @Copyblogger
and Content Marketing Institute’s Joe Pulizzi @JoePulizzi
#CMWorld • contentmarketingworld.com

B2B Content Marketing #CMWorld • Twitter Chat
Q1: Aside from the obvious budget
limitations, what are other content
marketing challenges #smallbiz
has vs. enterprise? #CMWorld

@JoePulizzi It can be a hard sell, especially when it takes time to
build momentum and results. #cmworld
@lindadessau
A1: The biggest #SMB challenge is consistency. I see so many start programs and
stop. Not good. #cmworld
@JoePulizzi
@lttlys @JoePulizzi SMB’s need system for producing content – my experience
is that is missing piece of puzzle #CMWorld
@TomMartin
A1: While there is less red tape w/small biz, teams are smaller, often lack
dedicated marketing staff, taking on CM stretches thin #CMWorld
@lucasmillerwsu

Q2: How can #smallbiz prioritize
content marketing when plates
are already full? #CMworld

A2: Once the plan is created, lots of help out there - journalists, storytellers,
designers... all willing to help. #cmworld
@JoePulizzi
A2 - I say go to the source - CEO - prove the value. ROI is very, VERY impt to
SMBs. Create the plan. Show exec team the stats. #cmworld
@SusynEliseDuris
@CMIContent A2 Have to prioritize it equally with client work. Set timelines,
assign duties. Otherwise it’ll get pushed aside. #CMWorld
@njh287
A2: In other words, you run the business, and guide the talent who creates
your content. #CMWorld
@copyblogger

Q3: How often should #smallbiz be
publishing content? Any suggestions
for keeping organized and on track?
#CMWorld

A3: The most important frequency is consistent. Content is a promise to your
customers. Keep it on schedule. #cmworld
@JoePulizzi
You must be in a daily writing ‘mode’. When you are stories, content come to light.
Don’t overthink, be open to what’s around you #cmworld
@LoisMarketing
A3: In perfect world, week daily content gives you the most search and
social traffic benefits. #CMWorld
@copyblogger
A3: Reality is, only publish as often as you can create solid, audience-focused
content that meets your objectives. #CMWorld
@copyblogger

Q4: What are some tips on
#contentmarketing consistency for a
small business owner/team?
#CMWorld

A4: Choose one channel and one frequency that you can be great.
Like @copyblogger did 2 blog posts per week. #cmworld
@JoePulizzi
Q4: Properly laid groundwork will help with consistency: a plan that matches goals,
editorial calendars, etc. #cmworld
@gabbklein
A4: Having an editor as part of the marketing organization is where one see great
content live and thrive. #CMWorld
@vnoreen
A4: Consistency is driven by strategy and an editorial calendar. Be realistic,
then stick to it. Pro writers are used to this. #CMWorld
@copyblogger

Q5: What tools or apps do you
think are use for #smallbiz
content marketers? #CMWorld

@cmicontent big fan of smartphones - especially for photos -- here’s 5 apps
that I find truly helpful http://t.co/gbgUx20FbH #CMWorld
@TomMartin
@CMIContent A5 Easy, basic tools are TweetReach [who is tweeting about topic];
Google [time-specific search], Topsy is so-so. #cmworld
@njh287
@A5: TweetDeck, Buffer App, and @SimplyMeasured - #smallbiz #cmworld
@CMIContent
@ThatsNickQ
Q5: A big part of our Scribe content marketing software is devoted to research.
#CMWorld
@copyblogger

Q6: What are some #contentmarketing
opportunities #smallbiz has that
enterprise brands don’t? #CMWorld

A6: Smallbiz can dominate an undiscovered niche much easier than enterprise
companies. #cmworld
@JoePulizzi
A6: #SMBs more free to take risks and experiment with forms of content that
make enterprises squirm in the short term #CMWorld
@SamBrennand
Q6: Flexibility. Less hoops to get through to get a small project done.
#CMWorld
@SocialChirps
@copyblogger Yes, SBs can become content marketing champions because
survival means on-the-fly experimenting, not endless pondering #CMWorld
@KatherineKotaw

Q7: Are there certain social platforms
that work better for #smallbiz
content marketing than others?
#CMWorld

@StuartUffner Focus on subscribers. How are subscribers different
than non-subscribers? Find that and you find ROI. #cmworld
@JoePulizzi
A7: There’s certain social platforms that make more sense for specific verticals,
not necessarily small biz vs enterprise #CMWorld
@lucasmillerwsu
A7 Also linkedin is a good place for SMBs to post since many are connected
directly to their customers.#CMWorld
@SueBrady
@SueBrady Esp. for SMBs w/ more 1-on-1 relationships; sharing highly relevant
content via LinkedIn/email can be great & effective! #cmworld
@njh287

Q8: #Contentmarketing is effective
but it can take time to see results.
What should #smallbiz do until they
can see results? #CMWorld

@ArnieK @JoePulizzi Six to nine months is normal. But it takes off from there.
#CMWorld
@copyblogger
A8: Use rent-to-own strategy. Use paid media to give your content a kick start.
Focus on your subscriber base. #cmworld
@JoePulizzi
@CMIContent A8 Set smaller, achievable goals early on. Connect w/ an
influencer, get an RT, increase Klout/followers, comment, etc. #cmworld
@njh287
A8: What should you do until content marketing results come (6-9 months in? Stay
calm, carry on, and observe carefully. #CMWorld
@copyblogger

Q9: What are some ways small businesses
can use content curation? #CMWorld

A9: Use curation to drive influencer strategy. Spread relevant influencer
content to audience to build relationships with key folk #cmworld
@JoePulizzi
@CMIContent A9 Love this strategy! Collect tweets from a conference,
stats on a topic, quotes/articles, best practice samples, etc. #cmworld
@njh287
@CMIContent A9: Find niche-driven content that hasn’t entered major
media sites, share to email Db & social audiences. #CMWorld
@BrianCrouch
A9: Use content creation to share valuable info to customers,
start conversations in the Community, meet new people #CMWorld
@lttlewys

Q10: What are some examples
of small businesses doing content
marketing in a big way? #CMWorld

A10: Well, @copyblogger is a great example of #contentmarketing success
#cmworld
@JoePulizzi
Also like @OpenViewVenture @RiverPoolsBlog as great SMB examples.
Also Lauren Luke. #cmworld
@JoePulizzi
yes, LaurenLuke is a stunning example of solo-preneur @JoePulizzi
#cmworld
@tracibrowne

Want to learn more?
Want to discuss the latest trends in content marketing and get advice from some of the experts you will see at
Content Marketing World? Each week join Joe Pulizzi (@joepulizzi) and a guest as we discuss both key
content marketing topics and event tracks for Content Marketing World, as well as our industry marketing summits.
Simply follow #cmworld on twitter to join the conversation.
• July 2: Content Strategy with Michael Brenner @brennermichael
• July 9: Search and Social with Lee Odden @leeodden
• July 16: Financial Content Marketing with Mitch Joel @mitchjoel
• July 23: Social Media Marketing with Joe Chernov @jchernov
• July 30: B2B Content Marketing with Ardath Albee @ardath421
• August 6: Small Business Content Marketing with Brian Clark @copyblogger
• August 13: Multi-Channel Marketing with Andrew Davis @tpldrew
• August 20: Technology Content Marketing with Rohit Bhargava @rohitbhargava
Get transcripts from all #CMWorld Twitter chats and
see the upcoming schedule: http://bit.ly/CMW_TwitterChats
Learn more about
content marketing for small
businesses at the
Content Marketing
World Small Biz Summit
in Cleveland, Ohio on
September 12.
CLICK HERE FOR MORE INFO!

#CMWorld Twitter Chat on Small Business Content Marketing with Brian Clark

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#CMWorld Twitter Chat on Small Business Content Marketing with Brian Clark