1. Kimberley R. Barker
Emerging Technology Librarian
 Emma Hamilton as
Circe (aka Kimberley’s
visual online identity)

2. What questions do you
hope that this class will
answer?

3. References
Links and references
http://www.delicious.com/riverspirit/onlineidentity
Slides
http://www.slideshare.net/CMHSL/online-identity-5677197

4. Who has a Facebook account?
Who has a Twitter account?
Who has a LinkedIn account
Who has a Google account?
Who has found it hard to separate your personal & professional lives?
Who thinks that it’s necessary to separate your personal & professional
lives?
Informal poll

5. Why is this relevant?
Source: http://stephenslighthouse.sirsidynix.com/archives/2009/08/generational_di.html

6. The Danger of Facebook

7. The Danger of Facebook
Kimberley is in a
head-on collision
that wasn’t her
fault, and in which
no mobile devices
were involved.
Kimberley’s
unfunny friend
writes, “I always
told you that
texting & driving
was bad, haha!”
All of
Kimberley’s
professional
colleagues now
think that
Kimberley is an
irresponsible
moron.

8. The Danger of Facebook
An old friend posts a picture from 12 years ago and
tags your name. All of your friends see this.
This photo is NOT
Kimberley

9. The Danger of Facebook

11. Social media,
policy,
and curriculum

13. October 2010

14. Safeguarding your Facebook Privacy
1. Organize Friends in Lists
2. Customize Profile Privacy
3. Set Facebook Privacy Level of Photo Albums
4. Restrict Search Visibility
5. Control Automatic Wall Posts and News Feed Updates
6. Set Facebook Wall Privacy
7. Avoid Appearing in Advertisements
8. Protect Yourself from Friends’ Applications
9. Privacy from Your Applications
10. Quitting Facebook? Delete, Don’t Just De-Activate Your Account
Addition:
11. Blocking your mother-in-law
Source: 10 Solid Tips to Safeguard Your Facebook Privacy
http://www.makeuseof.com/tag/the-complete-guide-to-facebook-privacy/

15. Hoos using Facebook at UVa
•The University
•EOP
•Alderman Library
•Scholars’ Lab
•Research Computing Lab
•CME
Health Sciences Library

16. Facebook for Departments
Groups
Fans
Personal Sites

17. Hoos using Facebook at UVa

18. Hoos using Facebook at UVa

19. Hoos using Facebook at UVa

20. Getting to know your users

21. Future Trends?

22. Facebook, Policy, and UVa
UNIVERSITY OF VIRGINIA
OFFICE OF GENERAL COUNSEL
Web Stewardship, Web Responsibilities
“Another example of pre-existing contractual constraints is in the area of music
performance rights. The University has performance rights to music through
campus BMI and ASCAP licenses. Under those licenses, recordings of
performances can be posted to University owned and operated websites.
However, the ASCAP and BMI campus licenses do not authorize posting
performances to commercial or other third-party sites such as YouTube,
ITunesU, Facebook, etc. Again, when in doubt, check license terms!”
“Faculty who require students themselves to engage in new media by
uploading their course projects to websites such as YouTube, Facebook,
Wikipedia, etc., must pay careful attention to the license language of the
relevant sites. Such “click through” licenses will typically require a statement
of copyright compliance and also impose indemnification requirements on
the individual posting the work.”

23. Concerns
What about HIPAA?
Should a doctor be ‘friends’ with a patient?
Should you be friends with your boss?
Should a clinical department have a Fan page?
Should a tenured researcher be friends with a colleague? With a graduate
assistant? With a student?

25. Tweets!

26. Direct Tweets

27. Reply Tweets
More Twitter commands - http://help.twitter.com/portal

28. #Hashtags

30. Searching Twitter
TweetScan – Search for Keywords and/or get an email when your phrase
is mentioned. http://www.tweetscan.com
Search.twitter – Real-time searching with advanced options.
http://search.twitter.com/
Twopular – Track Twitter trends. http://twopular.com/

31. Organizing Twitter

32. Connecting Twitter

33. Mining Twitter

34. Departmental Twitter

35. Be a little cautious and explore
Lock your profile (or not)
Never use your password on suspicious third party sites
Don’t be to specific
Have a strong password
Be aware of the Connections Tab
Never violate HIPAA
Use it
Friend people, organizations, companies, whoever is in your circle.

37. Networking

38. Profile Information

39. Profile Information
Managing your profile

40. Profile Information

41. Spying

42. Preventing spying

43. Display Name

44. Groups

45. Groups

47. Google Docs
Google Groups
Gmail
Blogger
YouTube
Picasa
Reader
Etc
Etc
Etc
Knol?
Lots of Google all over the place

48. Google and PLoS

49. Google and PLoS

50. Google and PLoS

51. Google and your profile

52. Take home points
Always look at the privacy settings
Be aware of those agreements you accept
Never violate HIPAA
For organizations
- feed what you start
- look for appropriate uses
- find ways to connect with users
- advertise and self promote