An overview of social media for wary academics

1. IN THE TEMPLE OF PEITHO:
Social Media & the Power of Influence

2. Kimberley R. Barker, MLIS
Emerging Technologies & Systems Manager
Claude Moore Health Sciences Library
@KR_Barker

8. TWITTER
DEMOGRAPHICS

9. •Most popular social media platform
•Largest facial recognition database in the world
•Most users visit site daily
•Status updates
•Share:
•Photos
•Videos
•Links

10. FACEBOOK DEMOGRAPHICS
FACEBOOK DEMOGRAPHICS

11. INSTAGRAM
Pictures & videos
Filters
Share to other social media sites

12. INSTAGRAM DEMOGRAPHICS

13. LINKEDIN
•“the social media site for professionals who
hate social media”
•Provides a home for online identity
•Professional networking
•Provides space for CV & photo
•Professional discussion groups

14. LINKEDIN
DEMOGRAPHICS

16. PINTEREST
DEMOGRAPHICS

18. WHY SHOULD YOU ENGAGE IN SOCIAL MEDIA?
•Networking
•Keeping current
•Visibility
•Credibility
•Engagement

19. NETWORKING
How to Use Blogging and
Social Media To Grow Your
Professional Network;
http://www.huffingtonpost
.com/michael-b-
fishbein/how-to-use-
blogging-and-

20. KEEPING CURRENT
•Breaking news
•Topical
discussions,
AKA chats

21. VISIBILITYVISIBILITY

22. CREDIBILITY
Social media is changing the scholarly arena
Attempt At P ≠ NP Proof Gets Torn Apart Online;
http://techcrunch.com/2010/08/12/fuzzy-math/

23. ENGAGEMENT
T

24. INFLUENCE
Personal examples:
•Seven webinars this
calendar year on our
Library’s 3D printer-
heavily promoted on
Twitter
•Reputation Management
•I am the go-to
person in health
sciences libraries on
these topics

25. IMPORTANCE OF ONLINE IDENTITY
•Lack of digital presence is suspicious
•Altmetrics *
•Reputation Management *
•I give presentations on these topics

26. SOCIAL MEDIAAND THE IVORY TOWER
Excerpt from
interview with
researchers
Stephen Danley
and Lia Howard
http://www.newsworks.or
g/index.php/local/the-
pulse/44868-good-bye-
ivory-tower-hello-social-
media-academics-
struggle-to-make-ideas-
accessible

27. CHOOSING THE BEST FIT
•Content
•Time
•Audience
•Purpose

29. RESOURCES
• Pew Internet & American Life Project
• http://www.pewinternet.org/
• TeachThought
– http://www.teachthought.com/twitter-hashtags-for-
teacher/
• Excerpt from interview with researchers Stephen Danley
and Lia Howard
• http://www.newsworks.org/index.php/local/the-
pulse/44868-good-bye-ivory-tower-hello-social-media-
academics-struggle-to-make-ideas-accessible

30. RESOURCES, CONT’D
• Attempt At P ≠ NP Proof Gets Torn Apart Online;
http://techcrunch.com/2010/08/12/fuzzy-math/
•How to Use Blogging and Social Media To Grow Your Professional
Network; http://www.huffingtonpost.com/michael-b-
fishbein/how-to-use-blogging-and-s_b_5037120.html
• 3D Printing and BioPrinting in Healthcare;
http://www.pinterest.com/rosefirerising/3d-printing-bioprinting-
in-healthcare/