Looking to approach your marketing efforts to get real results? The basics can help make sure your investment will generate more revenues.

2. Sound familiar? "Half the money I spend on advertising is wasted; the trouble is I don't know which half." ` John Wanamaker

7. Ready >> Fire >> Aim The opposite of a strategy and implementation plan…

10. Direct MarketingTips Remember, nobody is waiting for your message to arrive You need to answer the question that’s always on consumers minds… “What’s in it for me?” (WIIFM) • Speak to their pain, not your promotion • Personalize the message. • Continue the dialogue elsewhere; online with a personalized URL (PURL), and a database driven landing page, on a blog, on your website, within social media • Keep it real, with authentic statements and claims • Follow up quickly.

14. The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling. -- Stuart Wilde

15. Effective Marketing Strategies LEAST EFFECTIVE MOST EFFECTIVE Outreach 1. DIRECT CONTACT AND FOLLOW-UP Outreach Credibility Visibility Credibility Visibility Credibility 2. NETWORKING AND REFERRAL BUILDING 4. WRITING AND PUBLICITY 3. PUBLIC SPEAKING Visibility Visibility 6. ADVERTISING 5. PROMOTIONAL EVENTS Copyright © 2008 • Wings for Business LLC • www.getclientsnow.com

16. Places you can find AlphaGraphics blog: agconsigliere.wordpress.com twitter: twitter.com/agConsigliere linkedin: cheri-johnson-marchio facebook: Alphagraphics 647 AlphaGraphics White Bear Lake