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Matthew Milan The Information Architect and  the  Fighter Pilot
Friday was a Howard Hughes  kind of day
  Warning! No Wireframes No Clear Answers No Happy Ending
The Information Architect And The Fighter Pilot
“ We are survival machines” Richard Dawkins
“ He who can handle the quickest rate of change survives” John Boyd
The purpose of this talk: To explore how the work of  John Boyd  can help us to think about the  practice  and  discipline  of  Information Architecture
1.John Boyd 2.Learning from Boyd 3.Plating the Bird
John Boyd 1
Themes
conflict
conflict emergence
conflict emergence destruction
conflict emergence destruction synthesis
conflict emergence destruction synthesis agility
conflict emergence destruction synthesis agility adaptation
conflict emergence destruction synthesis agility adaptation novelty
The Evolution of Boyd The Evolution of Boyd
The Information Architect And The Fighter Pilot
1. The Fighter Pilot 2. The Fighter Mafia 3. Genghis John
John Boyd Fighter Pilot
40 Second Boyd
Plating the Bird
Aerial Attack Study
Seeing Patterns
John Boyd Fighter Mafia
Fast Transients
EM Theory
The Father of  F-16
Practice from Theory
John Boyd Genghis John
Slumming at the Pentagon
Changing the Game
Synthesis
The Snowmobile
Blitzkrieg
Maneuver Warfare
conflict emergence destruction synthesis agility adaptation novelty
Boyd’s Theory Boyd’s Theory
[object Object]
The Information Architect And The Fighter Pilot
[object Object]
How the loop is often seen:
Observe Orient Act Decide
How Boyd saw the loop:
The Information Architect And The Fighter Pilot
More than just fast looping A way of thinking about survival and success
[object Object]
Chi/Cheng
Cheng: Orthodox Expected
Chi: Unorthodox Unexpected
Novelty
Understanding Novelty allows us to create Novelty
  Novelty  produces change
Boyd left his theory deliberately incomplete
Boyd and Briefing Boyd and Briefing
A  discourse  to make the audience  think
The snowmobile again
A  loser  is someone who  cannot build  snowmobiles when facing uncertainty and unpredictable change A  winner  is someone who  can build  snowmobiles and  employ them  in an  appropriate fashion  when facing uncertainty and unpredictable change
[object Object]
Learning from Boyd 2
un Designing Experiences
organic design emergence
destruction creation
adaptation fast transients
novelty change
Cheng Chi
The Information Architect And The Fighter Pilot
Postmodern Strategist John Boyd
Godel Heisenberg Popper Kuhn  Polanyi Dawkins Sun Tzu Liddell-Hart Clausewitz Napoleon
Proliferate discourses without trying to fit them into a permanent grid
Postmodern IA Postmodern IA
Is IA a  postmodernist discipline?
complexity
contradiction
ambiguity
diversity
interconnectedness
Proliferate discourses without trying to fit them into a permanent grid
January 22 2002
The Information Architect And The Fighter Pilot
Are we closer to Boyd then we think?
Plating the Bird 3
The Information Architect And The Fighter Pilot
“ He who can handle the quickest rate of change survives”
Avro Arrow Avro Arrow
The Information Architect And The Fighter Pilot
The Information Architect And The Fighter Pilot
What killed the Avro Arrow?
Capability, but no adaptation in a changing environment
2018
What killed  information architecture?
Capability, but no adaptation in a changing environment RISK
1/2 Information Architecture is a discipline
We overthink the damn thing.
Creation
Destruction
In IA terms:
Structure
Unstructure
We’re too passive about unstructuring things
We can’t adapt if we aren’t living in the loop
And we can’t live in the loop until we’re able to deconstruct.
The Conceptual Spiral Our Conceptual Spiral
[object Object]
Which Generates Insight  Imagination  Initiative
A paradigm for  survival and growth
We need our own conceptual spiral
[object Object]
[object Object]
[object Object]
[object Object]
We need to embrace novelty
We need to Chi  as well as Cheng
Boyd left his theory deliberately incomplete
So should we
This presentation is deliberately incomplete ,[object Object]

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