In a follow up to her workshops in Napa, Christine Rochelle, Content Manager of PCG Digital Marketing, hosted a follow-up webinar where she will review the basic SEO content strategies that were discussed in her DMSC workshop along with new tips for writing for an online audience and how it differs from traditional media.

1. AutomotiveContent Strategies 2011 DMSC Follow Up Webinar Christine Rochelle

2. Content Workshop Review Why Content? Reputation management Social networks Staff morale SEO

3. SEO Content Strategies Search & Content Content is King No “content farms” Social Search

4. SEO Content Tips Choose Your Keyword Single Keyword Focus Common Keyword Phrases: CITY BRAND CITY BRAND MODEL CITY USED CARS CITY SERVICE CITY BRAND SERVICE Ex: Buffalo Jeep; Buffalo Jeep Wrangler, Buffalo Used Cars, Buffalo Service, Buffalo Jeep Service

5. Keyword = Monroe Ram

6. Keyword = Toledo Chevrolet

7. Keyword = Charlotte Used Car

8. SEO Content Rules Single Keyword Phrase Focus (Ex: Buffalo Used Cars) 3-4 times in content Dealership Name POD Score Linking 1 = Dealership Name 2-3 = Keyword Link to content-rich pages Blog Main Site Social Media

9. Tips for Writing Online Short & Concise 500-600 words max Break up text Subheads & lists Make your point fast Links Content-rich landing pages

10. Journalism Tips for Online Writing (Advanced) Headline Short & eye-catching Lede 20 words max Inverted Pyramid Short Quotes Introduce source before quote

11. Upcoming Events Automotive Internship Program Classes begin in May 2011 www.automotiveinternships.org Automotive Marketing Boot Camp April 16-18, Orlando FL www.automotivemarketingbootcamp.com

12. Q & A Christine Rochelle Christine.Rochelle@PCGMailer.com @CLRochelle @Digital_Dames